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Monthly Archives: October 2017

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

I’m sure you’ve heard of Google Analytics.

It’s a free web analytics tool that website owners can use to track and analyze their site’s traffic. It was released in November 2005 by Google, and is currently the most popular and widely used web analytics tool available on the internet.

It’s a smart move to use it to shape and strengthen your marketing strategy – in fact, some would say it’s essential.

Here’s how you can use Google Analytics to better understand and engage with your website’s visitors.

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A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage

It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses.

While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping.

Building a name for your business locally, whether by word-of-mouth, paid advertisements or organic social media (more on those later!), is particularly beneficial when you have a physical presence like a bricks and mortar store. However, it can also be a big boon for online businesses as well.

Here are my top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one.

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Social Media For Business 101 Workshop eBook By @SylviaHubbard1 $4.99

To find out how you can leverage your website and social media to compete with top companies and gain more customers.

For the beginnings and intermediates that really want to take their business to the next level and make more money.

Share and Earn $1.99

Refer a sale for this product on social networks to earn money as a PayLoadz Affiliate. Click here to share & earn

How to Profit From Ebook Self-Publishing

By Mariah

Not too long ago, first-time novelists had to send their printed manuscripts to multiple publishers before getting published—if at all. If they play their cards right, today’s novelists can skip the publishing houses and agents and earn money through self-publishing. Ebook fiction, in particular, does extremely well. A number of authors have earned incredible sums with their popular ebooks, like Michael J. Sullivan, Lisa Genova, and Hugh Howey. While you may experience insta-fame from your experience, there are ways to improve your profits.

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Author Blogging 102: a Practical Guide to Developing Your Weekly or Monthly Link Post

From The Digital Reader:

Content curation (or as I prefer to call it, “link posts”) is a great way for authors to help both their readers and other writers by one, pointing readers articles worth reading, and two, giving other writers public kudos by including their work in a post.

. . . .

I’ve ben doing this so long that I have developed hard and fast rules on what should and should not be included. Here are my guidelines for curating a link post.

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Book Promotion: Get Reviews and Author Interviews with Bloggers

Finish Your Book

Book promotion and publicity used to be about securing pre-publication reviews in national newspapers and relevant magazines. Now there are literally thousands of media channels, and often highly targeted niche ones, where you can get your book attention, thanks to the plethora of internet bloggers.

The good news is that they are also hungry for relevant content; meaning products and people who are going to appeal to their audience.

Reaching out to bloggers who cover your genre and subject is a great way to get your book noticed, and, unlike newspapers and magazines, these reviews or author interviews never get trashed, and they can often earn you valuable backlinks to your website which will help promote traffic (ask the blogger to include a url link to your website somewhere in the review/interview — this is what’s known as a backlink). And, typically you can get your book reviewed well…

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Ramp Up Your Book Sales with Email Book Marketing #h2e


Email book marketing is a great way to get the word out about your brand, your books, your events, and other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.

But most of us can’t open our inbox without seeing dozens of emails for products, services or promotions.

So how do you break through the noise?

Below are my tips for ensuring your emails get opened.

Keep in mind, I’m referencing emails because not every indie author needs to do an official newsletter, certainly not when you’re just starting out. But these tips also work for you folks with newsletters, so keep reading!

How to Get 10,000 Facebook Fans in 72 Hours #h2e via @jeffbullas

Patience. It is a virtue I don’t have.

So when I wanted to grow my audience quickly before my current book launch, I started researching growth hacks. I had a few requirements for what I was looking for:

  • It couldn’t take a lot of time to execute. I run three companies, am a published author, have two kids and occasionally like to see my husband, so time is limited. This hack had to be quick.
  • It had to be easy. I am not a techie and my tech team is busy working on client accounts, so this had to be simple. And yes, I could have hired someone, but I wanted to make sure I could personally do this hack so I could share it with our students as a strategy they could use when I found what worked.
  • There had to be ROI. Audience growth is great, but you can’t use the audience to pay for your next vacation or hire your next employee. The growth strategies had to be ROI positive.
  • It had to work quickly. I started this project in June and our launch started just a few months later, so this had to work quickly. And as mentioned before, I am not patient, so speed was a must.

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5 Reasons Why Being an Indie Author is Better #h2e


As an indie author, you have numerous avenues for getting your book published in today’s market.

But when I go to writer’s conference I’m still hearing that getting a publisher is the industry Holy Grail. But what many authors don’t realize is that publishers actually create systems that make it difficult for authors to sell books.

Yes, being an indie author is a great responsibility, because you retain all control over your book, including the creative, digital, international rights, and promotion.

But it’s a beautiful thing because it gives you flexibility. Retail is finicky, trends can happen overnight, and publishers are notorious for ignoring trends and opting to forge ahead with what worked 20 years ago.

Five reasons why being an #indieauthor is better! via @bookgal
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But the average indie author is smarter than that. And here’s why:

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Update: How to Host a Goodreads Giveaway #h2e

Update: How to Host a Goodreads Giveaway

Goodreads Giveaway Update

Goodreads giveaways are always free to list, that is if you don’t count the cost of your paperbacks and the postage you use to send your books to the winners.

Why even engage in a Goodreads giveaway? I’ve found that I always reap a bump in sales. Besides, giveaways increase awareness of your titles and you as an author, and let’s admit it; giveaways are popular.

Host Giveaways of Your Books

 Contests are easy to create and run on Goodreads because Goodreads is a partner in the endeavor. Follow these steps:


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