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Book promotion and publicity used to be about securing pre-publication reviews in national newspapers and relevant magazines. Now there are literally thousands of media channels, and often highly targeted niche ones, where you can get your book attention, thanks to the plethora of internet bloggers.
The good news is that they are also hungry for relevant content; meaning products and people who are going to appeal to their audience.
Reaching out to bloggers who cover your genre and subject is a great way to get your book noticed, and, unlike newspapers and magazines, these reviews or author interviews never get trashed, and they can often earn you valuable backlinks to your website which will help promote traffic (ask the blogger to include a url link to your website somewhere in the review/interview — this is what’s known as a backlink). And, typically you can get your book reviewed well…
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Email book marketing is a great way to get the word out about your brand, your books, your events, and other unique things happening in your life that are critical to helping indie authors make personal connections with fans and potential readers.
But most of us can’t open our inbox without seeing dozens of emails for products, services or promotions.
So how do you break through the noise?
Below are my tips for ensuring your emails get opened.
Keep in mind, I’m referencing emails because not every indie author needs to do an official newsletter, certainly not when you’re just starting out. But these tips also work for you folks with newsletters, so keep reading!