Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.

First, Get Your Kit Together

read more: https://www.thebookdesigner.com/2017/10/book-reviews-self-published-authors-primer/

If you’ve been stuck trying to promote your business online for a while, you might be having a hard time getting results.

The truth is, online isn’t the only answer. That’s right – there’s still a lot of money to be made by hitting the streets and promoting your business the good old-fashioned way.

Even if you run a completely online venture, there’s value in looking at how going back to basics could be what your business needs to gain new leads.

Image Source: Bright Local

While it’s true that having an online business opens you up to thousands (or even millions) of potential customers, and offers huge scope for many businesses, it’s a hugely competitive marketplace. There are literally millions of potential customers, and there are also millions of competitors all fighting for the same piece of the pie.

If you’ve recently tried to rank highly for a particular search term, you’ve no doubt seen how difficult it is. As you’re probably already aware, if you can’t get onto the first page of Google, you might as well be nowhere. The first place on Google can garner up to 34% clicks from all searches for that term. If you’re 11th (first on the second page), you might struggle to get 1%.

This is why going offline can help you get a corner of the market that your rivals may have ignored.

read more: http://www.jeffbullas.com/marketing-your-business-offline/

As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be.

Knowing what you are passionate about and becoming an expert on a particular subject is crucial. If you really want to make a difference and become a known personality, ask yourself these three questions:

• What makes YOU stand out?
• How are YOU different to other people?
• How would YOU prefer to share your expertise with the world?

Once you know your answers, make a commitment to yourself. That’s right – it’s time for you to build a brand for yourself, a brand called YOU.

Many indie authors turn their noses up at incorporating giveaways and discounts into their book marketing because it seems counter intuitive to making money.

But the numbers of readers interested in Goodreads giveaways are staggering.

#indieauthor tip: Skyrocket your book marketing exposure through this one little trick. via @bookgal
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Even this summer, we posted a book marketing guide infographic.  Missed it? Click here to read and download!

The most entered giveaway at the time I’m writing this currently has nearly 20K people vying for just 4 copies of the book!

And if that isn’t enough to sway you, consider this: every time a person enters a Goodreads giveaway it adds that book to their “To Be Read” shelf, which adds it to their activity feed for their entire network to see.

That feature alone skyrockets your book marketing exposure!

So let’s look at maximizing this.

read more: https://www.amarketingexpert.com/book-marketing-goodreads-giveaways/

Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire pre- and post-launch strategy I go through every time.

In this post, I’ll explain why I do certain marketing activities during the preorder period, what works for me, and what doesn’t. Thanks to this preorder marketing strategy, Warwolfehit the USA Today list at #110 on release week, and I was absolutely thrilled.

read more: https://insights.bookbub.com/promoted-preorder-launch-bestselling-book/

Book marketing to national media has becomes increasingly competitive. We’ve seen a dramatic increase in how effectively indie authors have been able to leverage their communities and local media.

Don’t get caught up in Amazon ranking and social media schedules.

As an indie author, part of your focus should be local.  Build your brand. Reach new readers. Nurture relationships with super fans that will support you for the long haul.

Establish yourself as a must-follow local indie author if you live in a vibrant, civic-minded part of the country.  Incorporate this into your long-term book marketing plan.