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How Promo Stacking Helps Authors Hit Bestseller Lists

Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller lists by promo stacking — running multiple marketing campaigns within a short time frame to maximize the volume of sales within a bestseller list’s reporting period.

In this post, we’ll share how a number of authors have stacked promotions to hit a bestseller list, with links to articles where each author shares more details about their marketing campaigns.

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How to Give Away an eBook From an Author Website

There are a hundred and one different sites on the web where authors can give away an ebook. They can use services like InstaFreebie, forums like MobileRead, or blogging platforms like BookLikes.

I was just working on a list post on the topic (stay tuned) when I was reminded of one option that almost never makes this type of list.

An author’s website.

An author’s website is both the most common place for an author to give away an ebook and the most overlooked. While the site won’t get as much attention as, say, a free ebook link shared in Facebook, offering free content on your site is still a good way to build your fan base and mailing list.

I have helped a lot of authors set up their site so they could give away an ebook, and setting this up is really not all that difficult once you know the steps involved. Here’s the what, the why, the where, and the how of giving ebooks away on an author website.

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Five Ways to Organize Your Writing

Over my writing life, I’ve written in many cluttered and noisy places—but it is not my preference or where I do my best creative work. For example, with my journalism training, I have written in busy noise editorial offices where everyone is pounding on their own keyboard right next to each other. The distractions are incredible in these situations. Some of my friends haul their laptop to a coffee shop and write.

I’ve discovered I do some of my best creative work when my environment is organized. Yes some writers use organization as a method of procrastination. They sharpen their pencils and other such tasks to put off getting their hands on the keyboard and writing words. If I take time to get organized, I’ve discovered my writing is more focused and less distracted and I become more productive.

7 Best Ways To Build An Authentic Author Brand

Branding is one of those buzz-words that can turn off creatives, but essentially, your brand is your promise to the reader

It’s the words, images, and emotional resonance that people have when they hear your name or your series/book character. 

In this article, Belinda Griffin from SmartAuthorsLab shares some thoughts on how to build your authentic brand. 

If you’re like most self-published authors, there is one thing you want more than anything else.


That’s the greatest challenge for any indie, raising your author profile and lifting your book above the vast competition.

You’re probably already juggling a dozen or more tools and tactics in the hope of getting more visibility and then someone throws the word ‘brand’ into the conversation.

What on earth is that? Surely more gimmicky marketing fluff that you shouldn’t waste your time with.

But guess what, you already have a brand! Yep, whether you like it or not, and even if you’ve never given it a single thought, you have already branded yourself.

That’s not to say, however, that you have a strong and recognisable brand or one that represents you in the way you may hope.

Fortunately, we can fix that.

An authentic author brand can help you stand out from the crowd and give you the exposure you crave.

And no matter where you are on your author journey, it’s not too late to build yours.

What exactly is a brand?

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8 Ways For Authors to Waste Their Money

Publishing a book can get quite expensive. A good cover designer can cost hundreds or thousands of dollars, and the editorial costs alone can set you back even more.

While there are many important expenses, there are also many ways to spend money and get nothing useful back. For example, take the Bowker SAN. This costs $150, and is basically a way for you to list your physical address in a Bowker database – something you can do with your website, or  dozen other services, at no cost to yourself.

I recently polled a number of experts, including David Gaughran, Kristine Kathryn Rusch, Joel Friedlander, Victoria Strauss,  Jane Friedman, and Hugh Howey. The following post lists a few of the things they thought were a waste of money.

The first items was suggested by Robin Sullivan, business manager and wife of author Brian Sullivan.

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Authors Asked, Goodreads Listened: Kindle eBook Giveaways Are Here

 (Note, in the new year, Goodreads will be making this a paid program)

Indie authors have fought for years to be considered “real authors” by both the industry and the readers. While progress has certainly been made–namely in the fact that more and more readers don’t care how the book came about so long as it’s a great read–there are still a few holdouts where indie authors don’t garner the same respect or privileges that publishers and their authors can find.

How the Right Preorder Strategy Can Build a Book’s Platform

Preorders are a great way to earn money for a new book release before its launch date. I started the process for Gone Daddy Gone, the seventh novel in my Sloane Monroe mystery series, three months before its release. My goal was to promote the book enough to see consistent sales each day during the preorder period, and to build its platform early to hit the ground running after launch.

Pre-Launch Strategy

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Book Marketing Magic: Quick Tips to Grab Holiday Sales and Sell More Books!

We all want to sell more books around Christmas, right? Whether it’s targeting Black Friday, Cyber Monday or the last-minute shoppers, this is one of the biggest times of the year for book sales and a great time to implement some fun and creative book marketing strategies! If you’re eager to capture some holiday sales but feel like you may have missed your window, take heart. There’s still time!

Countdown to the holidays. Sell more books this holiday season with these quick book marketing tips…
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It used to be that trying to capture the Christmas market and sell more books, without a lot of ramp up, was tough. But more and more that’s changing. Shoppers are waiting until the last-minute, both because they’re just busy and also because many consumers know that the best deals often happen in the days or the week before Christmas. If you’re eager and ready to sell more books, here are a few points to consider.

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10 Major Areas Authors Must Choose For Marketing Their Books

Authors hear a lot of the same advice about book marketing and publicity.  It’s very obvious what needs to be done.  The question is how does one do these things especially with limited time, money, desire, or knowledge?
The best way to tackle this is to first take an overview of things.  Start by identifying your short vs. long term goals.  Those goals will dictate your priorities and help you schedule your time and allocate your resources properly.

12 Holiday Book Marketing Ideas for Indie Authors

12 Holiday Book Marketing Ideas for Indie Authors

On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing!

In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.

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