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119 Book Marketing Ideas That Can Help Authors Increase Sales via #h2e

Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices flowing, we put together 119 book marketing ideas.

Some of these ideas can help directly increase book sales, while others may help expand your platform, which can lead to future sales. Not all of these ideas will be applicable all the time, and we encourage you to consider the impact each might have before deciding where to invest your time. But we hope these ideas will give you plenty of options when developing your own marketing plan.

read more: https://insights.bookbub.com/book-marketing-ideas/

10 Ways to Tease Your Next Release via #h2e Penny Sansevieri 

So your next release is almost ready? Great!

Have you started marketing it yet? If not, it’s time to get going on it. As I said last week, when it comes to book marketing, “go big or go home” rings particularly true for indie authors.

Go big or go home with these 10 teases for your next release via @bookgal #gobigorgohome…
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Getting Started

So where do you start? The first thing you’ll want to do is ensure that it’s available as an Amazon pre-order. Why? It gives you a direct link you can start using in your marketing. Share it in everything you do. Because not only can you use it to share with people as you tell them about your book, but it also drives pre-orders, which equates to more sales! And more sales in turn mean more buzz!

Next, you’ll want to be sure that your Amazon book page is going to net you the most hits possible using their internal search algorithms. And you’ll also want to take advantage of our killer tips to get more sales on Amazon.

Once this infrastructure is in place, it’s time to start teasing! Create that buzz – because, honestly, that’s what book marketing is all about. With your next release coming out soon, buzz is the name of the game, and it’s how you stay ahead of the competition. And that’s where this quick start guide will be an invaluable reference for your indie author marketing. It’s got something for you whether your goals are to become one of the most popular indie authors or simply to learn how to sell more books as a pre-release.

10 Killer Ways to Tease Your Next Release

Need more detail on each of these ideas or a sample if what we’re talking about? Be sure to check this post. You’ll see what a lot of successful authors are doing, and why they work well.

For a larger, printable version of our Guide to Teasing a New Release, simply click the image!

#IndieAuthors, ready to #sellmorebooks? @bookgal has some great tips for your next release!
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read more: https://www.amarketingexpert.com/next-release-quick-start-guide/

77 Tips and Tools for Promoting Your Book

By Per Erik Strandberg sv:User:PER9000 (Own work) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)%5D, via Wikimedia Commons

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book.

The Author’s Social Media Bio Formula

An important detail that’s often overlooked or slapped together at the last minute is the bio or about section on social media outlets. It’s one of those details that we put off because we simply don’t know what to say.

Your bio is one of the most important aspects of your social media platform. It’s your five-second opportunity to hook new readers and tell them why they should follow you.

And here’s the kicker – your social media isn’t for you, it’s for your readers. When someone visits your profile, you need to let them know what you have to offer, what you will share with them, and then lead them to their next step.

You have just a few hundred characters to grab your reader’s attention, so it’s important to use this section wisely.

Each outlet has a different number of characters available for the bio section, but the overall approach is still the same. Here’s what you have to work with:

read more: https://www.mixtusmedia.com/blog/the-authors-social-media-bio-formula

Killer Book Marketing Strategies to Tease an Upcoming Release

When it comes to releasing a book the phrase “go big or go home” couldn’t be more applicable.

You put in a lot of time and effort to write it and get it published, why would you stop short at the promotion?

An upcoming release is a prime opportunity to get creative with your book marketing, get personal with your fan base, and ramp up pre-orders and early sales.

Speaking of pre-order, you’ve set that up on Amazon right? If not, you need to. You can read this post, and check out this infographic checklist, to help you get started.

Getting ready for your next new release? Check out these #bookmarketing strategies before your…
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So what are some creative ways to promote your upcoming release?

read more: https://www.amarketingexpert.com/tease-upcoming-release/

The Product Launch King: On Launching Books and Other Products

The Product Launch King, Jeff Walker, and his students have done hundreds of millions of dollars in business and product launches… so when he talks, I listen. (I really do!)

Now he’s just released an awesome new training video – and it’s free as part of his Launch Workshop. You’ll learn what’s working now if you want to launch a new book, a new product, a new service, or even an entire business.

It’s powerful training. And there’s absolutely no charge to see this video: http://bookm.link/launch1

Jeff wrote the playbook for the online product launch. He really has helped thousands of people achieve online success with book launches, product launches, and business launches.

read more: http://bookmarketingbestsellers.com/the-product-launch-king-on-launching-books-and-other-products/

E-Book Readers Are Showing Their Love for @OverdriveLibs

Overdrive is the largest company operating in the digital library sector and many people are frequently borrowing them instead of buying. Overdrive recently conducted an “ask me anything” on Reddit and they have been showered with praise by the vast majority of users.  Here are the most notable statements the company made.

“Audiobooks are absolutely trending up much like podcasts. They actually increased in popularity at a higher rate than even eBooks through OverDrive. A massive reason for this is the convenience that digital audiobooks offer as you don’t need to carry around loads of CDS. Currently we offer hundreds of thousands of audiobooks available in our marketplace and we add more each month.

“An important note is that libraries determine the content they want to purchase so if your library doesn’t have a large number of audiobooks you can always recommend that they add more. A great tool to use is our search function on https://www.overdrive.com/. You can search our full catalog and sort by audiobooks to find books you’d like that your library doesn’t currently offer. Sometimes audiobooks aren’t produced at the same time as the new release eBook or physical book which may be why you see a lag in when they’re released but if you search at overdrive.com you can peruse the millions of titles we have available.”

“Wishlists are being integrated into Libby.”

read more: https://goodereader.com/blog/e-book-news/e-book-readers-are-showing-their-love-for-overdrive

Book Marketing Tips: Work with Other Authors VIA #JohnKremer

You can sell a lot more books if you work with other authors than if you try to do everything all by yourself. — John Kremer

Here are a few tips on how to work with other authors:

Interview them. Have them interview you.

Blog about their book. Have them blog about your book.

Do joint promotions with a group of authors of similar books.

When you are interviewed by someone, ask them to interview your friend as well.

And here are a few other ideas: 51 Ways to Help a Book Author You Love

READ MORE: http://bookmarketingbestsellers.com/book-marketing-tips-work-with-other-authors/

Making A Great Author Website In 16 Steps

 
A website for an author is an extremely important marketing tool and most writers have mediocre ones.  Some are too simple, cluttered, ugly, outdated or ineffective in doing what it’s supposed to do:  represent your brand, serve as a lead generator, be a point of connection, and a place of business.  So how can today’s author spruce up his or her website so that it best represents and serves one’s interests?
First, look at your site from the eyes of those who would come to visit it.  What feeling would they get?  Is everything clearly navigational?  Are things that one expects to find up on the site actually there?  Is everything updated? What’s the overall reaction one gets when seeing the site?  Does it touch all of your digital senses — including sound, video, text, or graphics?
Second, ask yourself if you started from scratch, how different would a brand new site look in comparison to what you have?
Here are the 16 areas you should examine more closely when looking to spruce up your website:

Podcasts are Trending. Here’s How to Start Now @BadRedheadMedia 

Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. #BookMarketingChat (read our entire Book Marketing Chat summary here) guest Rachel Moore shared her tips for authors looking to start their own podcast.

read more http://badredheadmedia.com/2017/08/14/podcasts-are-trending-heres-how-to-start-now/