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Yearly Archives: 2020
Facebook Profile, Facebook Page or a Group – Which One Do You Need? (Book Marketing Podcast)

We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group.
But wait! We covered so much more in our podcast episode on this topic so be sure to download and listen to the show for all the details, recommendations and considerations!
Political Conventions Provide Marketing Lessons For Authors

Whether you are affiliated with the Democrats or Republicans – or declare yourself an independent – you may have caught some or all of the political conventions put on by the two major parties at the end of August. Authors can learn some marketing lessons from watching how each party staged a show and sought to convince voters (customers) to vote (buy) for their brand.
This year’s conventions were not like any other. They were not the huge spectacles they had become. No huge crowds packing arenas to cheerlead the party line. No surprises or suspense. It was just a zoomfest of taped, prepared, or staged speeches strung together. It was the ultimate infomercial.
Market Your Books The Way Touristy Towns Overcharge
I have never spent $35 so my family of four could enjoy ice cream cones, but that is what it would have cost if I played the role of lazy and ignorant tourist at an ice cream parlor in Woodstock, New York. My family and I walked out, in protest, after scanning the prices on the wall. We know many people have and will pay those prices, which just goes to show you that there are many entrepreneurial opportunities for authors looking to sell their books.
read more http://bookmarketingbuzzblog.blogspot.com/2020/09/market-your-books-way-touristy-towns.html
116 Amazing Number Headlines to Demand Attention
Check out these 116 amazing headlines based on numbers (including the title of this article). Use these headlines to create your own incredible headlines for your blog posts, website articles, video titles (or content), podcast episodes (or content), social media posts, and more.
read more https://bookmarketingbestsellers.com/116-amazing-number-headlines-to-demand-attention/
Authors & Publishers Must Meet All Challenges, Big & Small

Blogger.com recently changed the interface on my blog. It is something all tech companies do every few years, really for no other reason than to freshen things up. But every single time some portal changes its look or relocates things or discards certain functions, it upsets me. It is an unnecessary change in a time where stability and familiarity are needed. The last thing I need is for my blog to play hide-and-ho-seek with me. But this experience left me wondering about change and why we so often struggle with it.
read more http://bookmarketingbuzzblog.blogspot.com/2020/09/authors-publishers-must-meet-all.html


You’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion.


