A new member of our Facebook Build Book Buzz book marketing group recently impressed me with her decision to ask the group for a specific kind of help.

This author was getting clicks on her Amazon ads, but those clicks to her book’s detail page weren’t converting to purchases. She thought her book description might be the problem, so she asked if anyone would be willing to review it.

There’s a lot I like about this, but what I like the most is that she was open to suggestions. That’s the sort of thinking that will turn her book marketing around.

Here are four other things you can do today to get – and stay on – the right path with your book marketing.

read more https://buildbookbuzz.com/turn-your-book-marketing-around/?utm_source=feedly&utm_medium=rss&utm_campaign=turn-your-book-marketing-around

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watc

read more https://www.socialmediaexaminer.com/how-to-improve-instagram-post-engagement-4-tips/

Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram.

read more https://www.socialmediaexaminer.com/how-to-use-instagram-as-sales-funnel-without-ads-elise-darma/

On the ALLi Twitter chat (#indieAuthorChat) we asked questions to Mark Leslie Lefebvre about creating an income from short fiction.

By Beth Barany

I recently published a novel, the first in a new series and in a new genre. I’m excited and frankly, out of practice. It’s been five years since I published a novel and I feel a bit disoriented. Maybe you can relate.

Have you ever returned to a place you knew well, maybe where you grew up, and were confused by how you didn’t know the place anymore?

That’s how I feel about book marketing.

So much has changed in the intervening years, but luckily the fundamentals of book marketing haven’t changed.

If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.

Perhaps you feel overwhelmed and don’t know where to start. That’s a common problem because:

1. There are so many choices out there on how to market a novel.
2. There is so much advice on the “right” way to market that clashes — confusing!
3. You may be afraid to actually to do the work because of well, many reasons.

To bring some clarity and offer an overview roadmap to get you started on bringing your book to the world, let’s start by defining our terms.

What is Book Marketing?

read more https://www.thebookdesigner.com/2020/06/marketing-is-a-relationship-a-roadmap-for-novelists/