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Monthly Archives: May 2020

Apple Launched a Publishing Portal for Book Authors – And You Don’t Need a Mac to Use It!

Apple still doesn’t care if you want to read an ebook you buy from them on non-Apple hardware, but they have finally launched a publishing portal that anyone can access using a web browser.

David Gaughran brings us the news that Apple launched a new portal today called Apple Books for Authors. This is primarily an information portal, and it has lots of useful info on marketing, ebook design, audiobooks, cover images, and so on, but if you drill down you will discover that there’s a new way to upload Epub ebooks to be sold in Apple Books.

You can find the upload page here. (You’ll still an iTunesConnect account to upload ebooks, but you can set that up using your existing Apple account.)

This is a huge change for Apple; they used to require that you use a macOS-only app to upload ebooks, or go through a distributor such as Draft2Digital. (Another way around this was to lease a Mac in the cloud, and run the app there.) Now everything is accessible via a web browser.

Go check it out!

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The Most Common Mistakes Writers Make Building Their Brand by Guest @WriterPlatform

Building your brand plays a surprisingly important role in your author business. Every time someone sees your name, lands on your website, reads your book, or listens to you speak, you’re reinforcing what you want them to know about you and your work.

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The New Rules for Instagram Hashtags

Hashtags have been a hot topic on Instagram lately. Do they still work? Do I need to switch them up? Do I use five or 30 hashtags in my posts? Should they go in my caption or in the comments section?

Lots of questions and quite a bit of confusion. So I thought I would address these issue to hopefully clear things up and get you on the right path.

First of all, yes, Instagram hashtags still work. In fact, they are the best way to increase your visibility and engagement on Instagram. But why are so many people still not seeing results with hashtags?

Well, it probably has to deal with your strategy. Cramming a bunch of hashtags in your post without really thinking about it isn’t going to do you much good.

I’d like to give you my four hashtag rules so you can create a winning hashtag strategy of your own!

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Four Elements Of Strategic Income From Your Book Sales

book sales

By focusing on the value, variety, volume, and velocity of strategic revenue, you can maximize your sales and profits now and over the long term.

When authors create content and publishers introduce it to the world, both parties want to maximize their sales, revenue, and profits. That certainly makes sense, but why does it elude so many of us? The strategies to reach these three goals are dissimilar and sometimes mutually exclusive. You can increase sales by selling your books for 99¢ but that will not maximize revenue and will probably lead to negative profits (loss).

By focusing on four elements of strategic revenue, you can maximize your sales and profits now and over the long term. The fearsome foursome are value, variety, volume, and velocity of revenue.

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Authors & Publishers Should Work With Bookshop To Grow Book Sales is a fairly new online retail platform for selling books. It could end up siphoning lots of business from Amazon and provide customers with a way to support indie bookstores. It could create a healthy balance in the book trade between amazon, Barnes & Noble and indies. Authors and publishers should educate the public and provide this ordering option when sharing sales information for their books.

How to Market Your Book in Four Easy Steps (Part 1)

by Christina Kaye, @topshelfedits

So you’ve written a book. Great job. But that fact alone doesn’t guarantee you’re going to sell copies. Simply uploading your book and listing it on Amazon/Kindle or Ingram Spark will not magically generate sales, with the exception of your friends and family. You must take action and actively market your book if you ever want to sell more than a handful of copies.

Before we begin talking about some ways you can market your novel, I think it’s crucial to share my biggest piece of advice with you on how you can increase your potential for selling lots and lots of books. Have your book edited by a professional and hire a professional designer to create a compelling and unique cover for your book. Nothing kills book sales more than poor editing and unprofessional looking covers. Also, be sure you spend quality time writing an effective, well-written, and compelling back cover blurb and Amazon description. These are things potential customers will look at next once your title and book cover have snagged their attention. Finally, you want to make sure you price your book appropriately – not too high, not too low. Check other books in your genre and see how they are pricing for both print and e-books and either match or beat their price.

But let’s assume for the sake of this article that you’ve done all these first steps. What happens next?

This is not an all-encompassing list, mind you. But it is more of a highlight of some of the biggest tactics you must be doing at a very minimum to sell more books.

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Will There Be A Thriving Marketplace For Books Of The Coronapocalypse?

During our pandemic playtime at home, America is watching more television and spending more time on screens than anyone ever imagined. It is as if the nation is home on a long snow day for well over a month straight. But when I watch television shows (Bosch on Netflix was my latest binge conquest), I notice that I am drawn to – and jealous of — seeing a corona-free world play out before me.

Maximizing Goodreads (Podcast)

How to Market a Book With a BOGO

Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book.

Which is why I love promotions like BOGOs – buy one, get one or give one, or limited time access campaigns – which is what we did for our Master Amazon Video Program. We offered limited access to the video series if readers bought a copy of How to Sell Books by the Truckload during the pre-order phase, and it was really successful.

But there are some rules to follow when figuring out how to market a book with a special promotion like this, if you’re going to do it successfully:

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Which Words Does Every Author Need To Know?

What is the greatest tool a writer can possess?

Some might say it is their imagination. Others may point to their computer. Some will say it is their ability to research, question, and explore. All of that may be true, but to be a strong writer you certainly need to have a mastery of a great vocabulary.

1200 Words You Should Know To Sound Smart: Essential Words Every Sophisticated Person Should Be Able To Use, by Robert W. Bly, is a good place to start if you want to build a great command of the English language.

The author of over 70 books and labeled “America’s top copywriter” by McGraw-Hill, Bly was the recipient of the American Writers & Artists Inc’s. 2007 Copywriter of the Year Award.

The book jacket copy promises this:

“Complete with clearly written definitions and examples for using these words in a sentence, 1200 Words You Should Know to Sound Smart is your sublime guide to a superlative vocabulary.”

Who is to say which words are more important or impactful than others? The author believes that those who embrace his book will be seen as smart, perhaps smarter than they really are.

“People who have a good vocabulary come off as confident, intelligent, and motivated,” says Bly.

Here are some words contained in this breezy read:

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