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Monthly Archives: March 2018

The Newbie Blogger’s Guide To Creating Blog Images That POP!

While it remains true that quality content is essential, today’s bloggers need to consider other elements of their digital space to gain traction in an overcrowded market. The creation of eye catching images is an effective method to help you get noticed. Keep reading to discover why your blog needs visually appealing graphics.

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Seven Ways to Market Your Self-Published Novel

Congratulations! You’ve published your first novel (or maybe your second or your third) and now you’re ready to market it.

This can be a daunting moment. I think all of us secretly hope that our novel will be miraculously discovered and recognised as the masterpiece it truly is … but we know that isn’t going to happen without some sort of marketing.

The good news – especially if the very idea of marketing makes you shudder – is that there’s no single “right” way to let the world know about your book.  There are lots of different techniques you might try, depending on the type of book you’ve written, and the type of author you are.

I’m focusing on self-published novelists in this post. Many of these suggestions will work just fine for traditionally published authors too, but as a self-publisher, you have full control over things like the price of your book – and carte blanche to market in any way you see fit.

I’ve also kept this list short: seven ideas rather than the 50+ you might find on some sites.  I’ve come across some huge lists of marketing ideas for novelists … but often I end up feeling that most of the ideas aren’t necessarily all that workable or impactful.

While there are an almost unlimited number of things you could do to promote your novel, in this post, I’m going to focus on seven very common ones:

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Five Marketing Tools for Authors Who Hate Marketing


Disclaimer: Hating marketing is not required to use these tools. In fact, if you enjoy marketing, you’ll have a blast using them.

I’m active in several online writing communities, and one of the most frequent things I read about is how much authors hate marketing. It’s usually accompanied by talk about art and creativity, and once in a while someone tosses this suggestion across the virtual meeting room: all you have to do is write a great story and they will come.

Except, thousands of writers have written thousands of great stories and no one, except their parents and their Uncle Bobby in Poughkeepsie, ever came. The hard truth is—whether your path to publishing is via the traditional, indie, or hybrid route—if you want a sustainable writing career that involves receiving income and reaching as much of your target audience as possible, you’ll need to do some marketingIf your target audience is Uncle Bobby in Poughkeepsie, you’re probably thatone writer who won’t need to market.

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Amazon launches a TTS Plugin for WordPress That Turns Blog Posts Into Podcasts

Amazon launches a TTS Plugin for WordPress That Turns Blog Posts Into Podcasts Amazon Podcast Web Publishing

The phrase Amazon Polly may bring to mind Amazon’s dominance of the book market, but it is actually a text-to-speech platform that Amazon launched in December 2016.

Now Techcrunch reports that Amazon has launched a WP plugin that can automatically convert any newly published or updated blog posts into audio files.

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BREATHE LIFE INTO YOUR BACKLIST TITLE: Marketing Tips to Move Your Backlist Title to the Forefront

by Maria Dismondy

The “backlist.” It sounds like a scary place, doesn’t it? It’s really not! A backlist title just means a published book has been on the shelves for more than six months (while a frontlist title is actively in the promotion).While you may wish your book could remain on the frontlist indefinitely, there are many reasons why the backlist isn’t a bad place to be. In fact, backlist titles have been called the backbone of a good publisher. Because if enough copies are sold, for a long enough period of time, that backlist book will become a classic.

That’s right, your book isn’t just on the backlist, it’s a classic in the making!

To make the most of your backlist title, put these marketing tips to work for you.


Instagram is by and far my favorite social media outlet. I know I’m not supposed to play favorites, but it is!

I know that trying to manage a thriving Instagram profile, a writing career, family, and other life demands can be time-consuming and completely overwhelming.

Who has time for it all?!?

Well, I’m going to share with you seven of my favorite tools that help us manage Instagram for our business and our clients that give us fantastic results.


The Types Of Social Media Video Content You Need To Spark Engagement On Each Major Platform

The competition on social media platforms is becoming fiercer every day…

Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention.

The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following.

So if you want to engage an audience on social media, it’s a pretty simple equation: start creating more video content.

Is it that easy?

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Book Marketing (and Publicity) is not About Book Sales

Book sales. A lot of authors live and die by these two words and yes, they’re important but when it comes to book marketing, they aren’t the only thing that matters. And while it’s not a bad thing to focus on book sales, it shouldn’t be your only measurement of success.

Book marketing and publicity is about relationships, creating them, building them, and fostering them. But it’s also about taking advantage of every opportunity that comes your way, or growing something into an opportunity to gain more exposure and sell more books.

Think of your campaign as building blocks or bricks. One thing builds on another and on another to create a campaign that isn’t just gaining you exposure, but book sales as well. Let’s dig a little deeper.

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5 Ways to Sell More Books with YouTube Marketing

5 Ways to Sell More Books with YouTube Marketing

Video is everywhere and it’s the next wave in book marketing so if you want to sell more books you’ll have to get over your fear of video (it’s real, I have it, I’m with you) and get on board with a YouTube marketing plan.

Because what sets video apart, is the inherent uniqueness of it.

No one is going to be able to replicate the video content you produce.  So while your competitors are using the same strategies you’ve all been using for years, you can plan to sell more books by capitalizing on something only you can create.

YouTube marketing is fairly straightforward, but here are a few ways to fold it into your overall book marketing plan. Most of these concepts will come naturally to you if you’re fairly savvy with your book promotion:

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Strike a Pose: Optimizing Your Goodreads Author Profile Picture

One of the last things writers probably think about when publishing their books is their author photo, and yet it’s one of the most important things about your author brand after your name. Check the back flap of any published book and you’ll likely find a headshot of the author, and you’ll see a similar one used online. Readers want to find out what authors look like, if only to satisfy their own curiosity.

You don’t need to hire a professional photographer to take your glamour shot—a cell phone camera and some good lighting will do. Here are a few tips for putting your best face forward:

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