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Monthly Archives: January 2018

How Authors Can Snag 1 Million Page Views: Guaranteed!

Many authors want to sell lots of books, get media attention, win awards, hit a best-seller list, and impact society with their books. Lots of writers will employ a social media strategy that contributes to marketing their books and promoting their brand. Can any author achieve a significant milestone, such as snagging one million page views for a website or blog?
The answer is most definitely yes, but the bigger question is: How long will it take you?
Within five years of launching my blog,, I reached 1,000,000 page views. The blog, now six-and-a-half years old, features nearly 2,600 posts and will surpass 1.5 million page views this spring. For some, they would love to average my traffic of 25,000 page views per month. For others, it’s too little and too slow. They want to blow the Internet up. Today. Now!

A Book Launch Plan for First-Time Authors Without an Online Presence via @janefriendman

Photo by maxelman on Visualhunt / CC BY-NC-ND

While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.

I recommend authors who are starting from “online zero” to look at their strengths and opportunities that exist outside of their own newly started (or nonexistent) website, blog, or social media. If done well, the book launch will help draw people to you online because they’ve read your book and enjoyed it, not because you’ve tweeted at them to buy it. When your book achieves a reasonable foundation of readership or success, so too will your online presence; the two go hand in hand. (Note: Prior to the book launch, I do recommend you establish sites or accounts you plan to be active on for the long term—just be aware they’ll be most useful, marketing-wise, for your next launch, whenever it is.)read more

5 Reasons Being an Indie Author Makes You a Small Business

Book marketing is brand building

If you plan to write more than one book your book marketing serves as more than just a sales tool.

Successful, full-time indie authors use book marketing to promote their brand and keep their titles top of mind for their current fans, and to draw in new buyers.

Plus, the most effective book marketing approaches don’t simply push product, they create a connection with fans that keep them coming back for more.

Which leads me to my next point…

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The Price Is Right: 6 Secrets to Pricing Your Ebook

By David Kudler

So you’ve finished your book. You cleaned up the text, added optimized images, pulled together all of the front- and back-matter, and created a cover. You converted it into ePub ebook format — either using an app on your computer or online. You’ve made sure the ebook file is valid and meets your standards. You’ve uploaded the file to your first retailer/aggregator and you’ve added all of the metadata, and you’re almost ready to hit PUBLISH, but you’re down to the very last choice…

What price are you going to sell your ebook at?

This question is the cause of more anxious (or panicked) messages and phone calls from clients and friends than any other. So here are six secrets to setting the price for your ebook.

After all, there’s no real basis for a price — no “fixed cost,” unlike a print book, which has per-unit costs to print and ship (and store, etc.). You could name any price you wanted. If you wanted.

So where do we start?

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18 Rock Solid Book Marketing Strategies for 2018


We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can! Here we go:

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5 Ways to Boost Your Indie Author Brand with Images


There’s only one you. Hear me out, because as an indie author, it’s your strongest selling point, if you play your book marketing cards right.

Every author has written a book. So what sets you apart?

Your brand. Yes, as an indie author you need to think of yourself as a small business and a brand.

And one of the best ways to establish your author brand and cement reader loyalty is through imagery.

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Indie Author Content Ideas for your January Book Marketing

Indie Author Content Ideas for your January Book Marketing

Welcome to January’s content ideas for your indie author book marketing!

Plan to make 2018 your best content year yet – because without those regular connections with your fans and followers, without putting yourself out there, you’re just another book on the shelf they’re not connected to.

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Three Things Readers Want to See from Authors on Goodreads

There’s something about the New Year that inspires people to set goals for themselves. Authors take note: other than aiming to finish your next book in 2018, commit to tracking your reading habits by participating in the Goodreads Reading Challenge.

The Goodreads Reading Challenge allows you to set a goal for how many books you want to read this year, and then helps you keep track of that goal. Last year, more than 3 million readers participated in the challenge and pledged to read 3.4 million books. At the end of the year, Goodreads creates a compelling infographic for each member with stats on the books and fun badges that the member unlocked along the way.

15 Ways To Promote All Books

In the fake news era and the faux fake news campaign put out by President Trump, Americans increasingly don’t know what to believe or understand the difference between fact and fiction or news and opinion.  Where shall they turn for guidance?


Libraries, bookstores, and schools play an even bigger role in society than we could have imagined five years ago.  Now, more than ever, we must rely more on our books to help us know what’s going on in the world.

You might want to start by reading books of fact, such as an almanac. Or you may need a refresher on free speech.  The net neutrality law that’s been decimated by the Trump administration will injure intellectual freedom in this country.  Perhaps you should just read George Orwell’s 1984, because we are living in some of that world right now.

Trump even recently limited how words like science or abortion can be used by federal agencies.  It’s just a blatant attack on reality, down to the words that we use to describe things.

Books are what will save us – but not completely.  Books do us no good if they don’t inform the masses.  Further, they mustn’t just inform us – they must enlighten and move us to take action.

For some, books are a luxury or something not viewed as important.  For others, they escape from reality with fiction, further eroding their involvement in society.  We need everyone to literally be on the same page.

So what role can you play in all of this?

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Book Marketing Tip: 21 Kinds of Content That Users Love

If your content doesn’t resonate with your audience, they won’t follow you where you want.
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If your content doesn’t resonate with your audience, they won’t follow you where you want to take them. The key question is: What kind of content universally resonates with people?

Check out The Content Marketer’s Essential Guide to Content Users Love …

Learn to create content that users desire above all else. Learn to create content people love!
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If you want more readers for your books … if you want more people talking about your books … if you want more people following your blog or social networks, then learn how to create content that users desire above all else. Learn how to create content people love!

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