8 Ways To Turn Blog Visitors Into Your Loyal Blog Followers
This is a question I get asked All.|
The. Time. – How do you turn your blog visitors into loyal followers?
It really boils down to posting relevant content and finding ways to remind them about you via email, social media and even ads. Let’s look at the ways you can get more loyal blog followers and keep them coming back for more.
Read more: http://blogelina.com/8-ways-to-get-more-loyal-blog-followers/
Indie Authors: Follow These 40 on Twitter in 2017 via @CaballoFrances
As you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.
To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope these individuals, experts, and entities soon become your favorites too.
Note: The list is organized alphabetically, not by ranking.
Promoting a Series to Keep Readers Hooked #bookbub
We authors often discuss how to promote individual novels.|
We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to buy multiple books and make a bigger time investment. So how can we best promote a series of novels?
Here are some ideas to help you market your series. As a case study, I’ll use my science fiction series Earthrise. I began releasing Earthrise novels eight months ago. Since then, using these techniques, I’ve sold nearly 150,000 copies. In addition, readers have read nearly 50 million Earthrise pages in the Kindle Unlimited library.
Using the strategies outlined in this article, you can achieve similar — or even better — sales. While Earthrise is a science fiction series, you can apply these techniques to other genres as well.
Read more: https://insights.bookbub.com/promoting-series-keep-readers-hooked/
You’re Going to Have to Get Good at Video @chrisbrogran #h2e
I’ve been experimenting with making and editing video lately.|
I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) have demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I are in the business of communicating, we’re going to have to make video. Oh, and it’ll have to be good.
But What Do People Want?
People consume over 1 billion hours of YouTube video every day. You might not be part of that stat YET, but it’s because you haven’t gone looking for videos that cover topics you’d actually want to watch yet.
3 Essential Parts of Your Author Press Kit (+ FREE Templates) @BuildYourBrandA
Imagine this scenario…
What if you were recognized as an expert or an authority in your field? What if you were in great demand by broadcasters, news editors, reporters, and other influencers who had access to a large audience? What if you became a celebrity in your category or genre?
Here’s the problem: What happens when they show up at your website and you don’t have the appropriate publicity materials?
- Perhaps a TV producer was considering you as a guest for a talk show.
- Or a magazine columnist wanted to include you in a roundup of authors in your category.
- Or a podcaster wanted to interview you.
- Perhaps a bookseller was considering whether to carry your book.
- Or an event planner thought you might be a great speaker for an upcoming event.
- It might have even been a reader who stumbled across your website and wanted to know more.
The fact is, when any of these people come to your author website, you only have a matter of seconds to show them what they’re looking for—who you are as an author, what you write, and why you write it—before that person bounces off your website and goes to find another author instead.
read more… http://buildyourbrandacademy.com/blog/369568/3-essential-parts-of-your-author-press-kit
Publicity Tips for Book Authors
What Do You Do for People?|
For Media?
Below is an excerpt from a long-ago issue of Paul Hartunian’s Million Dollar Publicity Strategies ezine.
I just read a brochure produced by an interior decorator. I now see why most of these people are starving. Here are the first two sentences I read in that brochure:
“Hello Everyone, Welcome to my world.”
What do I possibly care about her world?
What do I really care about? What’s the *only* thing I care about? If you said the only thing I care about is what she can do for me, you are right on target.
So many people approach the media people the same way. They actually think reporters, editors, talk show hosts, etc. really care about their book, their product, their service or their whatever.
They don’t care. Nobody cares.
The only thing people care about is what you can do for them.
The only thing media people care about is what you can do for them, what information you have for them, how you can make them look good to their audiences. That’s the way it should be.
When you give the media people what they want, they’ll give you what you want. They’ll give you space in their newspapers and magazines, time on their radio and TV shows. They’ll plug your products or services for you and they’ll do a darn good job of it.
If this interior decorator had sent out a press release offering to tell reporters the best way to pick a qualified designer or how not to get scammed by furniture salesmen posing a designers, she would have been a media hit. Instead, she welcomed people to her world.
Look over your publicity and marketing material. Do they talk about why you are so wonderful? Or do you talk about what you can do for reporters or your customers?
Paul Hartunian is called the King of Tough Love Publicity.
Read more: http://bookmarketingbestsellers.com/publicity-tips-for-book-authors/
How does Instafreebie work? (And how to make it work for YOU)
So, what is Instafreebie?
Instafreebie (here) is a site that gives e-books away free to anyone who wants them. That sounds nice for readers, but not great for authors . . . except that the giveaway comes with a sweet little wrinkle.
Because, in order to collect their free ebook, readers have to give the author their email address.
Here, for example, is what an Instafreebie giveaway page looks like. There’s a book cover. A “come and get it” headline. And a really easy sign-up form.
(Just click the image to go straight to the page itself.)
So actually, Instafreebie isn’t really a way of giving away books – it’s a way to give away books in exchange for an email address.
And since presumably no one downloads a British-set crime novel (like my one above) unless they are actually interested in reading British-set crime novels, the email addresses that you can hope to collect are from the exact reader group you are seeking to target.
Expert tip: When you set up your giveaway page, you’ll be asked whether you want to force readers to sign up to your email list, or whether you’re OK making it optional. You’ll get more readers overall if you make it optional – but you’ll get fewer email addresses. So you DO want to require people to give you that email address. It’s what you’re here to do.
read more http://www.writersworkshop.co.uk/blog/how-does-instafreebie-work/
YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About
Like any social media marketer, a big part of your success relies on how well you know the channels you deal with.|
With social video quickly becoming one of the most powerful ways to engage audiences, knowing how to stealthily navigate video tools can be the difference between making it as a viral star or getting stuck as a social wall-flower.
In this post, we’ll take you through a collection of YouTube hacks and show you how to use these advance features to wow your viewers.
Let’s dive in.
Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.
15 YouTube hacks, tips, and hidden features
Save The Date: Indie Author Day is on 14 October 2017 #h2e
Indie Author Day is a one-day international event for authors to collaborate with their local libraries. 
Last year, nearly 10,000 authors and 300 libraries across the United States and Canada participated.
This year, Indie Author Day 2017 is going to be held on the 14th of October, and organizers are expecting at least a 50% increase, reaching a combined total of 450 libraries in the Uk, US, and Canada, with over 15,000 authors in attendance.
read more: http://the-digital-reader.com/2017/05/01/indie-author-day-14-october-2017/
Ten Top Twitter Tips for Authors #AuthorToolboxBlogHop
I‘ve been using Twitter since July 2009, so it’s interesting to look back and see what I’ve learned over those six years. I remember being mystified about the point of Twitter and wondering why anyone could be bothered to share 140 character observations. I am still bemused by some tweets I see – although every once in a while you see something touching, poignant or funny.
For authors, Twitter is a relatively easy way to connect with readers around the world and share news of your work. Twitter can be fun and is also a useful way to keep pace with the rapidly developing world of online publishing and understand other authors. I can easily understand how some people find it addictive – but setting a simple ten minutes a day limit takes care of the impact on your writing. Here are my top ten tips:
How To Ebook 