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Monthly Archives: March 2017

How Hiring an Author Assistant Can Boost Book Sales 

An author is the CEO of their own business. However, they’re also creating the product, performing quality control, marketing, doing accounting — the list goes on and on. It can be overwhelming to wear so many hats, which is where hiring an author assistant can help — especially if the assistant’s goal is to help increase book sales.

Let’s agree on a few things that boost book sales

6 Powerful Ways An Author Can Lead Readers To Buy Their Book 

A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value! 

An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question! 

Everything that you do online – from the design of your website header to your interactions on social media – provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book

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Don’t ROCK Fear – Promotion Mindset 7 Day Challenge: People Will Ignore My Promotion – Crickets… @Sormag #Blogtour #bookpromo


Thanks for following the Don’t ROCK Fear Blog Tour.

Welcome to day four of the tour.  I would like to thank Sylvia for letting me share with you today.

Today’s Promotion Fear – People Will Ignore My Promotion – Crickets

Sometimes this fear is real, you post a promotion and you get crickets.  No one buys anything, not one likes it or shares it.

You have to realize that’s the promotion game.  It’s nothing personal and I wish I can say this fear goes away, but it will always be there when you share promotion.

My best advice is to continue sharing.  Most times people don’t click or buy or share, because they don’t know you, so they haven’t decided if they trust you enough to click or purchase.

You build up your trust by sharing more promotions.  If you are sharing to the right audience, something in your promotion will intrigue them to want to click for more information or click to buy because the book is exactly what they want to read.

Yes you will get crickets every now and then.  Even the best promoters get crickets so you are not alone in your fears.

Now you don’t have to ROCK this fear anymore.  Move on to the next promotion and hopefully you hear the bling of payments instead of crickets.

I would like to invite you to register for the Don’t ROCK Fear – Promotion Mindset 7 Day challenge and kick fear in the butt.

This challenge is for writers, business owners and anyone who is dealing with fear.  Don’t let fear ROCK You.


You are also welcome to join the See Ya On The Promotion Training Group, where we teach you how to be a social butterfly.


Are you dealing with promotion fears?  Leave one of your fears in the comments for a chance to win registration to the Don’t ROCK Fear – Promotion Mindset 7 Day challenge.

LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine.  Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them.  She has a promotion strategy program – Virtual Tea With LaShaunda where writers and business owners learn how to create promotion strategies for their online promotions.

In 2015 she published her first book, Building Online Relationships – One Reader At A Time. A book to help writers stay consistent with their promotion by building relationships with their readers.

Catch her online: SORMAG –, See Ya On The Net, her personal site – , Facebook or Twitter – sormag, Instagram – lashaundahoffman

Don’t ROCK Fear Blog Stops

Learn more about Promotion Fears on the blog tour. 

The person who visits all the stops and leave a comments will be entered for a chance to win registration for the Don’t ROCK Fear – Promotion Mindset  7 Day Challenge

March 20. Nothing But Books –

March 21 –  The Literary Entrepreneur –

March 22 – Tracee Garner-

March 23 – Sylvia Hubbard –

March 24 – Rose Jackson-Beavers –

March 27 Ey Wade –

March 28  – SORMAG’s Blog –

March 29 – Michelle Stephens –

March 30 – Read You Later –

March 31 – Patricia Saunders –

Check out & Support LaShaunda’s Book Page on amazon. Must reads!!!



Work on Habits, Not Goals #reblog from @chrisbrogran


At the start of the year, I saw a quote by James Clear that really stuck with me. He said if you want more success, work on your habits, not your goals. It’s a really solid piece of leadership advice.

Work on Habits, Not Goals

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The guest blogging audience most novelists don’t know about #h2e

Guest blogging is one of my favorite book promotion tactics because it lets authors reach more of the right readers.

Problem is, many novelists don’t write guest posts. What’s more, those who are guest bloggers usually write only for their friends’ blogs or for bloggers who write about books in the author’s genre.

And that’s all good.

But you know what’s even better?

Adding topic specific blogs to your list of potential guest blog sites

5 Quick-Fire Tips to Ramp up Your Book Launch via Social Media

The opportunities for promoting your book and optimizing your social media posts and presence are almost endless. With new features, tools, and creative tactics being developed every day, it can be tough to keep track of it all. To help you out, here are five simple tips to help you promote your book launch across social platforms.

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.@YouTube Tips: How One Artist Grew His Channel from 0 to 23 Million Views 

In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money.

With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition. From global publishers like Guitar World and Modern Drummer to household brands like Fender and Roland, there’s no shortage of experts offering online tutorials and tips.

Today, he makes between $35,000 to $75,000 per month from his website

Read more..

How to Build a Successful Digital Business Online #h2e

OLBlog / by Fahim Ahsan 

Probably you have heard about digital transformation strategy, but did you tried to start a profitable online business? Build an online business and turn your passion into profit.
The first step in starting a business is to make a decision. We tell you what you have to do next.

The first step in addressing a change or starting a new process is to make a decision. Now that you are clear that the digital transformation of your SME is inescapable and the decision is made, you need to go a step further: to identify all the elements that will be affected and make a strategy for action

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How I Sold 100x More of My Book Series 

I’m always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I’m lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the sales of the two following books in each series always pay for the deal and net me a tidy profit.

Similarly, discounting the backlist is great for catapulting sales of new releases. When I was preparing to release Book #3 in my California Legends series, I planned to run a price promotion on Book #1, Native Gold. Since this series is in a more obscure genre — Native American/Western historical romance — I decided to try something different. If I wanted to experiment with launch pricing on any of my series, this would be the one! Rather than discounting Book #1 from $4.99 to free, I planned to drop the price to $0.99. I didn’t expect huge sales anyway, so what did I have to lose?

Here’s how I ran my price promotion on Book #1, which successfully drove sales of my new release

3 Approaches to Email Marketing for a Book Launch 

3 Approaches to Email Marketing for a Book Launch

/ 2 hours ago

Incorporating email marketing into your book launch plan is one of the smartest things you can do as an author. This incredibly powerful tactic is not only cost-effective, but it also has the potential to produce a crazy high return on your investment.

When you first engage in email marketing, you’ll discover there are three main types of email campaigns you can create, namely e-newsletters, email blasts, and autoresponders.

In this post, we’ll take a look at each approach and how you can employ them for your own book launches