An author is the CEO of their own business. However, they’re also creating the product, performing quality control, marketing, doing accounting — the list goes on and on. It can be overwhelming to wear so many hats, which is where hiring an author assistant can help — especially if the assistant’s goal is to help increase book sales.
Let’s agree on a few things that boost book sales
A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value!
An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question!
Everything that you do online – from the design of your website header to your interactions on social media – provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book
Guest blogging is one of my favorite book promotion tactics because it lets authors reach more of the right readers.
Problem is, many novelists don’t write guest posts. What’s more, those who are guest bloggers usually write only for their friends’ blogs or for bloggers who write about books in the author’s genre.
And that’s all good.
But you know what’s even better?
Adding topic specific blogs to your list of potential guest blog sites
5 Quick-Fire Tips to Ramp up Your Book Launch via Social Media
The opportunities for promoting your book and optimizing your social media posts and presence are almost endless. With new features, tools, and creative tactics being developed every day, it can be tough to keep track of it all. To help you out, here are five simple tips to help you promote your book launch across social platforms.
In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money.
With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition. From global publishers like Guitar World and Modern Drummer to household brands like Fender and Roland, there’s no shortage of experts offering online tutorials and tips.
Today, he makes between $35,000 to $75,000 per month from his website
OLBlog / by Fahim Ahsan
Probably you have heard about digital transformation strategy, but did you tried to start a profitable online business? Build an online business and turn your passion into profit.
The first step in starting a business is to make a decision. We tell you what you have to do next.
The first step in addressing a change or starting a new process is to make a decision. Now that you are clear that the digital transformation of your SME is inescapable and the decision is made, you need to go a step further: to identify all the elements that will be affected and make a strategy for action
I’m always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I’m lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the sales of the two following books in each series always pay for the deal and net me a tidy profit.
Similarly, discounting the backlist is great for catapulting sales of new releases. When I was preparing to release Book #3 in my California Legends series, I planned to run a price promotion on Book #1, Native Gold. Since this series is in a more obscure genre — Native American/Western historical romance — I decided to try something different. If I wanted to experiment with launch pricing on any of my series, this would be the one! Rather than discounting Book #1 from $4.99 to free, I planned to drop the price to $0.99. I didn’t expect huge sales anyway, so what did I have to lose?
Here’s how I ran my price promotion on Book #1, which successfully drove sales of my new release
/ 2 hours ago
Incorporating email marketing into your book launch plan is one of the smartest things you can do as an author. This incredibly powerful tactic is not only cost-effective, but it also has the potential to produce a crazy high return on your investment.
When you first engage in email marketing, you’ll discover there are three main types of email campaigns you can create, namely e-newsletters, email blasts, and autoresponders.
In this post, we’ll take a look at each approach and how you can employ them for your own book launches