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User or Lose It: A Beginner’s Guide to User Generated Content by Brenna Vallar @ABCCreative

April 28, 2018 1:21 pm / 1 Comment on User or Lose It: A Beginner’s Guide to User Generated Content by Brenna Vallar @ABCCreative

User or Lose It: A Beginner’s Guide to UGC

 

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all…
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Stacking free promotions to replicate BookBub results

April 27, 2018 10:00 pm / 4 Comments on Stacking free promotions to replicate BookBub results

Stacking free promotions to replicate BookBub results

This week’s guest post is from Kayla Tirrell, contemporary YA romance author (and the very first guest on the podcast!). She recently attempted to replicate the results of the nearly impossible to book BookBub promotions and was generous enough to share her very impressive results. Thanks Kayla!

 

BookBub

A silly name for an amazing service. As a reader, if the best place to find deals on books. As a writer, it is the holy grail of paid newsletters. Everyone wants a place in their newsletter. Some spots cost over $200 and authors are lining up around the block, so to speak, to pay this insane amount of money.

That said, for most of us, BookBub is a dream that may never come true. I’ve applied SIX times, and have yet to be accepted. What’s a girl to do? Give up? Grab the biggest container of Ben & Jerry’s and cry? Listen to depressing music on repeat?

NO!

I decided to try what I affectionately call a FauxBub. It was an experiment that consisted of stacking as many high performing promos as possible during a free 5-day run and see what my results would be.

This wasn’t my first free run, and it wasn’t my first promoted free-run. But, I was pleasantly surprised by the results I got the second time around.

read more: http://writermomlife.com/stacking-free-promotions-to-replicate-bookbub-results/

Writers: Grow Your Instagram Account Organically via @jfbookman

April 26, 2018 9:59 pm / 1 Comment on Writers: Grow Your Instagram Account Organically via @jfbookman

BY 

On March 1st, Pew Research Center released its newest report on social media use.

As everyone would expect, YouTube and Facebook lead the pack, capturing a good portion of Internet users.

But not far behind, with an estimated 800 million users as of September 2017 (Statista), Instagram proves that it’s continuing to flourish.

If you’ve never used Instagram, I recommend that you read an earlier post I wrote for Joel Friedlander titled Instagram Primer for Indie Authors. Since that time there have been a few changes: Instagram is more nimble on desktop computers, and you can now schedule posts without reminder notifications with most scheduling applications if you have a business account.

But today we’re going to be more concerned with growing your Instagram account.

read more: https://www.thebookdesigner.com/2018/03/writers-grow-your-instagram-account-organically/

HOW TO ANALYZE YOUR COMPETITION AND CREATE YOUR OWN AUTHOR SUCCESS

April 25, 2018 9:57 pm / 2 Comments on HOW TO ANALYZE YOUR COMPETITION AND CREATE YOUR OWN AUTHOR SUCCESS

Author Success

Why does everything seem to just work for some authors?

HOW TO ANALYZE YOUR COMPETITION AND CREATE YOUR OWN AUTHOR SUCCESS

There you are slaving away, hustling to get each and every Twitter follower, Facebook like and, well, let’s not even talk about book sales.

You know your books are good, just as good as those successful authors’ books.

But while their fans are falling over themselves to pre-order every title they release, you don’t have any fans to even speak of.

What gives?

The difference between you and your competition is they already know who their readers are, where they hang out, what they like, and how to talk to them.

These are all things you have been trying to figure out, but why not learn who your most successful competitors are and leverage what they’re doing instead?

read more https://kindlepreneur.com/replicate-author-competition/

Offering Readers Extras

April 24, 2018 9:49 pm / 2 Comments on Offering Readers Extras

As an indie author, simply writing your book is not enough. You need to have a marketing strategy, and let people know about your work. You also need to find your target audience, and then give them a reason to keep buying your work.

One way to do that is to offer extras to your readers. The Write Life calls them “insider treasures.” The idea is to make your readers feel special by giving them a gift:

Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.

read more: http://www.digitalpubbing.com/offering-readers-extras/

How to Launch a Book Without a Platform: Interview with Rachel Swanson

April 23, 2018 9:41 pm / 1 Comment on How to Launch a Book Without a Platform: Interview with Rachel Swanson

A question many first-time authors ask is how to launch a book without a platform? Is it possible or do you need to build your followers first?

How to Launch a Book Without a Platform: Interview with Rachel Swanson

100+ Goins, Writer by Jeff Goins
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Our guest for today proves you can successfully launch and sell a book, without a major platform. Rachel Swanson was once an aspiring author with a small blog – under 100 email subscribers – and what she did with her first book was nothing short of amazing! She launched a book and sold thousands of copies in the first few weeks, and that trend has continued ever since.

To start off, I share the email she sent to pitch herself to come on this show. I think it’s a great example of how to position yourself when asking to be a guest on any podcast or other medium, and I wanted you to hear it.

We then transition into talking about how her book has sold over 10,000 copies. This is an exceptional milestone that many books don’t reach in their first year, and yet Rachel has accomplished this in just the first six months of her book’s launch!

On today’s episode of The Portfolio Life, we discuss how Rachel’s book came to be and how it became so successful, plus candid advice for following in her footsteps.

read more: https://goinswriter.com/launch-a-book/

How to Increase Website Traffic – A Guide For Beginners

April 22, 2018 9:30 pm / 2 Comments on How to Increase Website Traffic – A Guide For Beginners

How to Increase Website Traffic – A Guide For Beginners

75 Jeffbullas’s Blog by Miroslav Chodak  \

There is no way around it. If you have a website, your business needs visitors. The more, the merrier.

But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whether it be purchasing your product, subscribing to your email newsletter, or downloading your PDF file.

So, the real question is not how to get more website traffic, but rather how to get traffic that converts? Furthermore, how do you do it profitably?

This article will help you answer those questions. It is a simple guide to increasing website traffic for beginners.

read more: http://www.jeffbullas.com/website-traffic/

How to Sell More Books with 13 Pre-Order Strategies

April 21, 2018 9:22 pm / 2 Comments on How to Sell More Books with 13 Pre-Order Strategies

How to Sell More Books with 13 Pre-Order Strategies | AMarketingExpert.com

How to Sell More Books with 13 Pre-Order Strategies

If you’ve never done a pre-order campaign, or your last one wasn’t successful, I want to go over 13 strategies that will ensure you’ll sell more books next time around.

Working pre-order campaigns into your author marketing plan help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can really be lucrative for sales, when done right.

read more: https://www.amarketingexpert.com/sell-more-books-pre-order-strategies/

5 Ways to Get People Talking About Your Brand, Both Online and Off

April 20, 2018 9:17 pm / Leave a comment

Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People love to hear, watch and share stories with the people who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever.

Rather than interrupt those stories with ads, your brand can become the topic of these stories—if you deliver an experience worth sharing. The main factor that drives these experiences is not the size of your staff or marketing budget; it’s something we all possess: creativity.

Below are five key touchpoints to consider when creating your strategy to spark shareworthy stories about your brand.

read more: http://www.thepassivevoice.com/2018/03/5-ways-to-get-people-talking-about-your-brand-both-online-and-off/

How To Fix A Broken Book PR Campaign

April 19, 2018 9:13 pm / 3 Comments on How To Fix A Broken Book PR Campaign

Are you underperforming when it comes to getting book publicity and if so, what can you do about it?
In order to fix a problem, you need to properly assess it.  Identify, thus far, your book PR campaign’s strengths, weaknesses, challenges, and opportunities. What areas have the potential for success – and which ones have proven to be unviable?
Underperforming doesn’t just mean you aren’t achieving results that you hoped to achieve or even thought reasonably possible to obtain. It means you are below expectations or the norm.  You know you can still do better. So how will you fix this mess?
Start by identifying what has worked so far.  Think about why it worked.  Continue with that approach.  Was it the angle pitched?  Wasn’t it something you did to convince others to cover your book?  what was the method used to reach the media (phone vs. mail vs. in-person vs. snail mail)?  Did you have a connection that was leveraged?  Was there a tie-in to the news cycle?
Then look at what hasn’t worked.  What could be modified or overhauled about your approach?
Next, look at upcoming opportunities. Are there upcoming story angles that you should utilize, given the news cycle or holidays or honorary days that are coming up to tie into?
Sometimes an under-performing PR campaign needs to have goals or revised ones – and it needs a rededication or commitment to achieving them.  Will you spend 20 minutes a day on PR?  An hour?  Two hours?
Another area to explore is that maybe you need help.  Are you prepared to hire someone to help you market and promote your book?
read more : http://bookmarketingbuzzblog.blogspot.com/2018/03/how-to-fix-broken-book-pr-campaign.html

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