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The Art and Science of Writing to Market #h2e
Note: This is a guest post by Dave Chesson, who helps teach authors advanced book marketing tactics at Kindlepreneur.com. He’s also the creator of KDP Rocket, software that helps authors discover profitable book ideas that Amazon shoppers will love.
When I first started Kindlepreneur about a year and a half ago, I didn’t have a following. I was just a writer with an idea that I thought was unique – teach people advanced book marketing tactics.
But, as we all see when we first create our platform, nobody knew it existed. My traffic was zero.
I was writing articles that I thought self-publishers needed to know, but no one even knew my content was there; thus, no one read them.
And that’s why I shifted my strategy. Instead of writing my best stuff for no one to find, I’d start my platform by writing articles I knew people could and would find when they searched the internet.
I decided to start creating ‘seed’ articles
Read more…
8 Ways Busy Authors Can Get Social Media Done About four years
ago, my cousin called me in a bit of a panic. She was pregnant for the first time (with twins!) and was overwhelmed with the list of stuff people were telling her she had to buy for the babies.

Since I had gone through this with our son just a few years before, she said, “OK – give it to me straight. What do I really NEED and what can I live without? Can I live without a baby wipe warmer or do I really need that?”
When I was pregnant with Isaac I remember having a mini-meltdown at Babies-R-Us. There was SO MUCH STUFF! And I thought I had to buy it all before he was born.
Then my mother, in all of her motherly wisdom, called and said, “All he needs for the first few months are you, a place to sleep, blankets, diapers, and a bunch of white onesies. Keep it simple at first. You can get the other stuff later.”
It was a huge relief. And she was right
https://www.mixtusmedia.com/blog/8-ways-busy-authors-can-get-social-media-done
Do Some People Lack the Talent to be Authors?
After the last post, we got in a rather spirited discussion in the comments regarding talent. Lora, an editor, was relaying a common malaise many editors feel (I’ve felt it myself plenty of times), which posits the eternal question.
Are there just some people who simply lack the talent to be novelists?
Good question
http://authorkristenlamb.com/2017/03/do-some-people-lack-the-talent-to-be-authors/
How Hiring an Author Assistant Can Boost Book Sales
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An author is the CEO of their own business. However, they’re also creating the product, performing quality control, marketing, doing accounting — the list goes on and on. It can be overwhelming to wear so many hats, which is where hiring an author assistant can help — especially if the assistant’s goal is to help increase book sales.
Let’s agree on a few things that boost book sales
https://insights.bookbub.com/how-hiring-author-assistant-boost-book-sales/
6 Powerful Ways An Author Can Lead Readers To Buy Their Book
A few weeks ago I posted the following picture on Twitter with the caption: People buy what they VALUE. Create quality books, engaging social media interactions and blog posts. They all add value!
An author replied to the tweet with this question: But how will they know if what you say has value until they buy it? Great question!
Everything that you do online – from the design of your website header to your interactions on social media – provides incredible value to your readers. Every detail says something and shines a light on the perceived quality of your book
Read more…
https://www.mixtusmedia.com/blog/6-powerful-ways-an-author-can-lead-readers-to-buy-their-book
Don’t ROCK Fear – Promotion Mindset 7 Day Challenge: People Will Ignore My Promotion – Crickets… @Sormag #Blogtour #bookpromo
DAY 4
Thanks for following the Don’t ROCK Fear Blog Tour.
Welcome to day four of the tour. I would like to thank Sylvia for letting me share with you today.
Today’s Promotion Fear – People Will Ignore My Promotion – Crickets
Sometimes this fear is real, you post a promotion and you get crickets. No one buys anything, not one likes it or shares it.
You have to realize that’s the promotion game. It’s nothing personal and I wish I can say this fear goes away, but it will always be there when you share promotion.
My best advice is to continue sharing. Most times people don’t click or buy or share, because they don’t know you, so they haven’t decided if they trust you enough to click or purchase.
You build up your trust by sharing more promotions. If you are sharing to the right audience, something in your promotion will intrigue them to want to click for more information or click to buy because the book is exactly what they want to read.
Yes you will get crickets every now and then. Even the best promoters get crickets so you are not alone in your fears.
Now you don’t have to ROCK this fear anymore. Move on to the next promotion and hopefully you hear the bling of payments instead of crickets.
I would like to invite you to register for the Don’t ROCK Fear – Promotion Mindset 7 Day challenge and kick fear in the butt.
This challenge is for writers, business owners and anyone who is dealing with fear. Don’t let fear ROCK You. http://bit.ly/PM7Challenge
You are also welcome to join the See Ya On The Promotion Training Group, where we teach you how to be a social butterfly.
https://www.facebook.com/groups/SYOTNWorkshop/
Are you dealing with promotion fears? Leave one of your fears in the comments for a chance to win registration to the Don’t ROCK Fear – Promotion Mindset 7 Day challenge.
LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them. She has a promotion strategy program – Virtual Tea With LaShaunda where writers and business owners learn how to create promotion strategies for their online promotions.
In 2015 she published her first book, Building Online Relationships – One Reader At A Time. A book to help writers stay consistent with their promotion by building relationships with their readers.
Catch her online: lchwriter@gmail.com SORMAG – http://sormag.blogspot.com, See Ya On The Net, her personal site – http://lashaundahoffman.com , Facebook -facebook.com/lashaunda.hoffman or Twitter – sormag, Instagram – lashaundahoffman
Don’t ROCK Fear Blog Stops
Learn more about Promotion Fears on the blog tour.
The person who visits all the stops and leave a comments will be entered for a chance to win registration for the Don’t ROCK Fear – Promotion Mindset 7 Day Challenge
March 20. Nothing But Books – http://pauletteharper.blogspot.com/
March 21 – The Literary Entrepreneur – http://theliteraryentrepreneur.com/
March 22 – Tracee Garner- https://teegarner.com/
March 23 – Sylvia Hubbard – https://sylviahubbard.com/
March 24 – Rose Jackson-Beavers – http://www.rosejacksonbeavers.com/
March 27 Ey Wade – http://theinterviewedcharacter.blogspot.com
March 28 – SORMAG’s Blog – http://sormag.blogspot.com
March 29 – Michelle Stephens – http://www.michellelynnstephens.com/
March 30 – Read You Later – http://www.blogtalkradio.com/readyoulater
March 31 – Patricia Saunders – http://www.blessedpoetpat.blogspot.com
Check out & Support LaShaunda’s Book Page on amazon. http://amzn.to/2mLn05g Must reads!!!
Work on Habits, Not Goals #reblog from @chrisbrogran
At the start of the year, I saw a quote by James Clear that really stuck with me. He said if you want more success, work on your habits, not your goals. It’s a really solid piece of leadership advice.
Work on Habits, Not Goals
Read more…
The guest blogging audience most novelists don’t know about #h2e
Guest blogging is one of my favorite book promotion tactics because it lets authors reach more of the right readers.
Problem is, many novelists don’t write guest posts. What’s more, those who are guest bloggers usually write only for their friends’ blogs or for bloggers who write about books in the author’s genre.
And that’s all good.
But you know what’s even better?
Adding topic specific blogs to your list of potential guest blog sites
https://buildbookbuzz.com/guest-blogging-audience-novelists/
5 Quick-Fire Tips to Ramp up Your Book Launch via Social Media
The opportunities for promoting your book and optimizing your social media posts and presence are almost endless. With new features, tools, and creative tactics being developed every day, it can be tough to keep track of it all. To help you out, here are five simple tips to help you promote your book launch across social platforms.
Read more…
http://bookmarketingtools.com/blog/5-quick-fire-tips-to-ramp-up-your-book-launch-via-social-media/
.@YouTube Tips: How One Artist Grew His Channel from 0 to 23 Million Views

In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money.
With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition. From global publishers like Guitar World and Modern Drummer to household brands like Fender and Roland, there’s no shortage of experts offering online tutorials and tips.
Today, he makes between $35,000 to $75,000 per month from his website
Read more..






