Social media expert Barb Drozdowich counts the ways for indie authors to network on Goodreads to help market their self-published books.

Goodreads is often the site that is dismissed as difficult to navigate or full of nasty people.  Let’s talk about these elephants shall we?

• Can Goodreads be difficult to navigate? I think so.  But like learning to write excellent dialogue,  navigating Goodreads can be learned  with a little bit of patience.
• Is Goodreads full of nasty people?  Not really.   There are 50 million account holders on Goodreads.  In a group that large there are bound to be nasty people.  Take your local mall as an example.  Not everybody there is pleasant,  yet you continue to shop there.  You develop a way to cope with the nasty people –  you can do the same on Goodreads.

The Enormous Potential Reach of Goodreads

Goodreads had 50 million readers all in on place. What could be a better place for finding readers, especially for the beginning author – or the author trying to make contacts in new countries, ?

But just like you would never stand in the middle of your local public library holding your book and yelling at everybody to read it,  that behavior is not acceptable on Goodreads either.  So put on your reader’s hat,  grab yourself a cup of coffee and think about six distinct networking possibilities

read more: http://selfpublishingadvice.org/6-ways-for-indie-authors-to-use-goodreads-to-network/

Everybody knows about Facebook, Instagram, and Twitter ads.|

 

But are there overlooked places online to buy inexpensive ads?

In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy cola. Hatcher came up with a name for his cola—and if you shouted Coca Cola, you would be wrong. He invented RC Cola, the much cheaper and far less famous version of Coca Cola.

In this article, I’ll present you the RC Cola of online advertising options. They might not have the brand power of Facebook, Instagram, or YouTube ads—but they’re a little cheaper and still get the job done.

Use these advertising options to boost your content, impress clients with a cheap media buy, and experiment with your paid media strategy.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

read more: https://blog.hootsuite.com/places-to-buy-cheap-ads-online/

What Do You Do for People?|

 

For Media?

Below is an excerpt from a long-ago issue of Paul Hartunian’s Million Dollar Publicity Strategies ezine.

I just read a brochure produced by an interior decorator. I now see why most of these people are starving. Here are the first two sentences I read in that brochure:

“Hello Everyone, Welcome to my world.”

What do I possibly care about her world?

What do I really care about? What’s the *only* thing I care about? If you said the only thing I care about is what she can do for me, you are right on target.

So many people approach the media people the same way. They actually think reporters, editors, talk show hosts, etc. really care about their book, their product, their service or their whatever.

They don’t care. Nobody cares.

The only thing people care about is what you can do for them.

The only thing media people care about is what you can do for them, what information you have for them, how you can make them look good to their audiences. That’s the way it should be.

When you give the media people what they want, they’ll give you what you want. They’ll give you space in their newspapers and magazines, time on their radio and TV shows. They’ll plug your products or services for you and they’ll do a darn good job of it.

If this interior decorator had sent out a press release offering to tell reporters the best way to pick a qualified designer or how not to get scammed by furniture salesmen posing a designers, she would have been a media hit. Instead, she welcomed people to her world.

Look over your publicity and marketing material. Do they talk about why you are so wonderful? Or do you talk about what you can do for reporters or your customers?

Paul Hartunian is called the King of Tough Love Publicity.

Read more: http://bookmarketingbestsellers.com/publicity-tips-for-book-authors/