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Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller lists by promo stacking — running multiple marketing campaigns within a short time frame to maximize the volume of sales within a bestseller list’s reporting period.
In this post, we’ll share how a number of authors have stacked promotions to hit a bestseller list, with links to articles where each author shares more details about their marketing campaigns.
There are a hundred and one different sites on the web where authors can give away an ebook. They can use services like InstaFreebie, forums like MobileRead, or blogging platforms like BookLikes.
I was just working on a list post on the topic (stay tuned) when I was reminded of one option that almost never makes this type of list.
An author’s website.
An author’s website is both the most common place for an author to give away an ebook and the most overlooked. While the site won’t get as much attention as, say, a free ebook link shared in Facebook, offering free content on your site is still a good way to build your fan base and mailing list.
I have helped a lot of authors set up their site so they could give away an ebook, and setting this up is really not all that difficult once you know the steps involved. Here’s the what, the why, the where, and the how of giving ebooks away on an author website.
Over my writing life, I’ve written in many cluttered and noisy places—but it is not my preference or where I do my best creative work. For example, with my journalism training, I have written in busy noise editorial offices where everyone is pounding on their own keyboard right next to each other. The distractions are incredible in these situations. Some of my friends haul their laptop to a coffee shop and write.
I’ve discovered I do some of my best creative work when my environment is organized. Yes some writers use organization as a method of procrastination. They sharpen their pencils and other such tasks to put off getting their hands on the keyboard and writing words. If I take time to get organized, I’ve discovered my writing is more focused and less distracted and I become more productive.
This year is wrapping up, no pun intended, which means as an indie author you should already be thinking of ways to make 2018 your best year yet.
There are a lot of aspects to book marketing, and I know it can get overwhelming, but here are 5 things to consider doing differently next year to shake up your approach.
I’m really glad Anne R. Allen agreed to do a guest post for my book marketing blog!
She’s a multi-award winning blogger and the author of ten novels, including the bestselling Camilla Randall Mysteries. You’re in good hands!
If you tell your non-author friends you’re thinking of starting a blog, you’ll probably hear some noise about how blogging is “totally over.”
People have been declaring blogging dead for a decade. Google “blogging is dead” and you’ll see thousands of entries.
But it turns out the blog is a pretty resilient medium.
Your friends are right in one sense: the “make a zillion dollars with a blogging-about-blogging” blog has passed its sell-by date. You can only teach a finite number of people how to make money teaching blogging until the market is saturated and everybody goes back to the current version of selling Amway.
But that stuff has nothing to do with author blogs. As an author, you’re blogging to get name recognition and publicity for your books, not to sell advertising. You’re using it as a book marketing sales tool. That means most of the rules of business blogging don’t apply to you. The money comes when you sell your books.
Author blogs are easy, fun, and only need to appeal to your target book readership, not vast hordes of consumers. They’re a venue for entertainment and information, not a hard-sell advertising machine. And they don’t have to take much time. Posting once a week or less is fine for an author blog.
Even beginning authors can benefit from blogging, and the blog will pave the way for your future career.
Branding is one of those buzz-words that can turn off creatives, but essentially, your brand is your promise to the reader.
In this article, Belinda Griffin from SmartAuthorsLab shares some thoughts on how to build your authentic brand.
If you’re like most self-published authors, there is one thing you want more than anything else.
That’s the greatest challenge for any indie, raising your author profile and lifting your book above the vast competition.
You’re probably already juggling a dozen or more tools and tactics in the hope of getting more visibility and then someone throws the word ‘brand’ into the conversation.
What on earth is that? Surely more gimmicky marketing fluff that you shouldn’t waste your time with.
But guess what, you already have a brand! Yep, whether you like it or not, and even if you’ve never given it a single thought, you have already branded yourself.
That’s not to say, however, that you have a strong and recognisable brand or one that represents you in the way you may hope.
Fortunately, we can fix that.
An authentic author brand can help you stand out from the crowd and give you the exposure you crave.
And no matter where you are on your author journey, it’s not too late to build yours.
What exactly is a brand?
Learn how to get free book reviews safely without an email list, a fan base or having to beg your friends. A step-by-step how-to that works every time.
When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.
In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.
What’s a tip sheet?
Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media.
I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write.
Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.
Most book marketing help is focused on Facebook or Instagram these days, but did you know that LinkedIn is the most popular networking site for professionals? And that the average income on LinkedIn is higher than on any other platform?
So, if you’re a non-fiction author, in particular, you can use LinkedIn to reach your target market. Here are some tips from Happy Self Publishing.
Your manuscript is finally complete after weeks of editing, you’ve chosen a cover design from hundreds of different options, your formatting is finalised and your Amazon Author Page is set up and ready to go.
Congratulations – you’ve managed to get everything together before self-publishing your book!
We hate to break it to you, but now comes the hard part.