July « 2020 « How To Ebook

Marketing is a Relationship: A Roadmap for Novelists

By Beth Barany

I recently published a novel, the first in a new series and in a new genre. I’m excited and frankly, out of practice. It’s been five years since I published a novel and I feel a bit disoriented. Maybe you can relate.

Have you ever returned to a place you knew well, maybe where you grew up, and were confused by how you didn’t know the place anymore?

That’s how I feel about book marketing.

So much has changed in the intervening years, but luckily the fundamentals of book marketing haven’t changed.

If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.

Perhaps you feel overwhelmed and don’t know where to start. That’s a common problem because:

There are so many choices out there on how to market a novel.
There is so much advice on the “right” way to market that clashes — confusing!
You may be afraid to actually to do the work because of well, many reasons.

To bring some clarity and offer an overview roadmap to get you started on bringing your book to the world, let’s start by defining our terms.

What is Book Marketing?

The Ultimate Guide to Building A Solid Author Platform

46Alliance of Independent Authors: Self-Pu…by AskALLi Team

We’re living in a digital age, which means no matter how you’re published, you need some kind of platform to connect with readers. Author platforms are made more important by international crises like Covid-19. Today’s post outlines how you can create a platform. This is the ultimate guide to author platforms.

5 Easy Ways To Increase Your Book Sales

83Indies Unlimitedby Administrators

increase your book sales

Guest Post
by Dave Chesson

You’ve written a book and you want nothing more than to publish it and get some sales. Or you’ve already published and you’re not seeing the sales you wanted or expected. Unfortunately, selling books often isn’t as simple as that old adage, “If you build it, they will come.”

That’s why we’re going to take a look at 5 ways you can increase your book sales that are easy, and in the case of the first four on the list, cost effective.

In this article you will learn:

How to do genre research to better position your books
What resources are the best for refining your blurb
Where you can format your book description for Amazon
How to ensure you’re ranking in the correct categories
What author swaps are and how to use them
Why Facebook ads are a great tool for authors

Let’s dive right in!\

An Easy Way to Create a Book Bonus or Lead Magnet

0 BY SHELLEY HITZ LEAVE A COMMENT CLICK HERE FOR A FREE BOOK MARKETING TRAINING

A great way to sell more books is to plan a book launch or a special promotion at any time that includes a time-limited book bonus.

However, you have already spent hours and hours writing your book and may not have time to create a high-quality bonus.

Also, when you’re building your email list subscribers, it’s recommended to offer a lead magnet or a free gift in exchange for their email address.

You know the drill.

You visit a page on a website that offers a free checklist, video, report, etc., and in order to download it, you need to enter your email address.

However, it can be difficult to come up with an idea for your lead magnet and take a lot of time.

Know Where To Sell Books

Brian Jud

Supermarkets and pharmacies are two examples of places you can sell books, even while many bookstores are closed. Depending on your content, there are other outlets to consider. Seize opportunities and remain profitable.

Many brick and mortar bookstores are currently closed due to the Coronavirus, and many authors and publishers are waiting it out, hoping to sell their books through those that eventually reopen. But if you look around, there are many places through which you can sell books now — including supermarkets and pharmacies

There are tens of thousands of supermarkets and pharmacies of all sizes around the country and many of them sell books. In the past, most book sales through these outlets were mass market paperbacks, but today’s superstores carry a wide variety of books, cards, and magazines.

How To Ebook

Monthly Archives: July 2020