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Yearly Archives: 2019

What’s Your Promise to Readers? Your Weekly Book Bubble Inspiration

 

Because I speak frequently on the topic of author branding, writers often ask me what the term means. “Kathy, what is an author brand?” At its essence, your author brand is simply the promise you make to your readers.

Sounds simple, right? It is. But simple isn’t always easy. It takes deep thinking and time to discover your unique author brand and learn how to articulate it clearly to your readers.

This week, use the Author Insight in your Book Bubble to share your promise to readers. It will help you discover your author brand. Let your readers know that you’re working hard to create a unique and powerful reading experience for them, and you’d love their feedback. Tell them about the type of characters, story lines, emotional experiences and wordsmithery you promise to create for them. Let them know that you are committed to continually honing your craft and mastering the art of storytelling.

I look forward to reading your book bubbles in this week’s Weekend Reader Marathon. To participate, simply create a book bubble by tomorrow (4/11) at noon ET. If you’ve already created a book bubble this week, you’re all set. Your bubble will automatically be included in our event, which is free to all Bublish authors.

If you haven’t created a book bubble this week, there’s still time. Just head on over to bublish.com and create a book bubble today.

 

TAKE ME TO BUBLISH

 

You guys are amazing! Now go forth and Bublish!

xo, Kathy

PS If you don’t have a Bublish account, start your free trial here.

 

Kathy Meis
Founder & CEO
Bublish
kathy@bublish.com

 

 

How Can I Gain More Subscribers for My Author Mailing List?

newsletter subscribers people-2588620_640Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists.

read more

https://www.indiesunlimited.com/2019/02/05/how-can-i-gain-more-subscribers-for-my-author-mailing-list/

21st Century Marketing For Authors Bundle w/Resource & Bonus! #bookmarketing #howtoebook Your Guide to Understanding Up to Date Marketing! Only $5 plus s&h

21st Century Marketing for Authors gives beginning engagement tips and thorough knowledge of how to present yourself and your website in today’s world. Learn how to take the old and make it new, but what not to do anymore or what doesn’t work.

Paperback version Only $5 plus shipping and handling | Grab your copy now

After The Book Marketing in the 21st Century ebook version- This is a basic resource sheet with links that are mentioned in the pdf and video. Download it now for free.

The 21st Century Marketing video can be seen on YouTube for FREE at http://youtube.com/sylviahubbard1

See below for details about the paperback version.

Paperback version Only $5 plus shipping and handling | Grab your copy now

Get just a taste of this book with this free pdf | Click here

And if you want the full paperback version with:

  • Offline bookselling Techniques
  • Press Release Techniques
  • Marketing Checklist
  • Social Media Posting Schedules
  • Tips for Secondary income for authors
  • Resources & Links to
    • Reviews
    • Indie Bookstores
    • Public Libraries
    • Book Bloggers
    • Bookclubs
    • Book Reviewers

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How to announce your book with an e-mail blast

announce your book

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling.

More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).

Some are brief: “My new book is out. Here’s a link where you can buy it.” Others are rambling. None of them tell me why I’d want to buy the book – what’s in it for me, the reader.

8 tips for using e-mail to announce your new bundle of joy

read more  https://buildbookbuzz.com/how-announce-your-book-email-blast/

Author Platform: How to Build Your Online Audience and Stay Sane

Digital platforming on social media can feel endless. If it’s not leading to book sales (and let’s be honest, it probably won’t) it can feel fruitless. But that doesn’t mean building your author platform online isn’t important.

Over time, all those individual connections you make add up to a following, and a following contributes to a readership. It can also be great for networking with publishing professionals who can help your career grow.

So, sorry, I can’t excuse you from online platforming. But I can help you stay sane while you do it. With a strategic foundation, a few great tools, and established boundaries, any author can build a platform without the overwhelm.

Here are a few steps you can take while you’re building your online audience that can save your sanity:

read more https://www.writersdigest.com/writing-articles/by-writing-goal/build-a-platform-start-blogging/author-platform-how-to-build-your-online-audience-and-stay-sane

An Easier Way to Upload Book Metadata to Distribution Platforms

portrait of Jo Van Every

Jo Van Every shares her top tips for completely metadata on distribution platforms – and kindly shares her metadata template

An essential part of the indie author’s self-publishing process is to complete the metadata on the distribution platforms of your choice. You might hire other professionals for some of the tasks involved in the process, but uploading the metadata is likely to rest with you, the publisher. In this post, Jo Van Every explains how to upload your metadata like a professional.

 

You’ve read all the advice and figured out what platform(s) you will use to distribute your self-published book. But when you log in to the first distribution platform, you find yourself faced with a lot of drop-down menus, text boxes, and possibly multiple pages of metadata information to enter before you can upload your files.

You might have to to find the information, some of which you didn’t know you’d need, and some of which is in a form you’ve never heard of before. (BISAC codes, anyone?) You’re not sure you’ve got enough time to do it all. You aren’t in the right frame of mind to draft text. AAARRRGGGHHH!!!

But there’s an easy way to help you get through this challenge: create a metadata checklist and use a metadata template.

photo of frustrated computer user biting pencil

(Image by JEShoots via unsplash.com)

The Value of A Metadata Checklist

read  more https://selfpublishingadvice.org/metadata-book-distribution-platforms/

How to Sell More Books with Amazon Pre-Order Strategies

How to Sell More Books with Amazon Pre-Order Strategies

If you’re a self-published author and you haven’t started using the Amazon pre-order option for KDP authors (Kindle Direct Publishing), it can really benefit your book marketing! After all, it has really helped level the playing field.

To be clear, this is not a “click publish and they will come” opportunity. It is, however, definitely a great way to build buzz if you’re willing to put in the work.

Like many authors, you may wish to work with a book promotion company like mine to really maximize this effect of your pre-order book promotions. Regardless of whether you do it all on your own or not, it’s important to know what the benefits are and the options available to you.

With that in mind, here’s an overview of the biggest benefits of the Amazon pre-order:

read more https://indiereader.com/2019/03/how-to-sell-more-books-with-amazon-pre-order-strategies/

How to Set Up Local Book Links for your Ebooks

Wondering how to set up local book links for your ebooks to direct readers towards the right online store for their country of residence? Russell Phillips describes some easy ways to do this on your author website.

read more https://selfpublishingadvice.org/local-booklinks-ebooks/

How to Bring Your WordPress Blog Posts to Alexa as Audio

When Amazon launched Alexa Skill Blueprints last week, they drastically lowered the skill level required to develop new tricks for Amazon’s smart speaker. Now anyone can put their work in the Alexa Skills Store with no coding skills and only a minimum of technical knowledge.

WPTavern reports that the first round of blueprints were designed with content creators and bloggers in mind. (Since there’s no search feature on that site yet, we’ll have to take their word for it.)

read more https://the-digital-reader.com/2019/02/19/how-to-bring-your-wordpress-blog-posts-to-alexa-as-audio/

18 Tips for Authors to Build Relationships with Email Subscribers

Most advice for writers includes the concept of building an email list to forge a relationship with readers and to promote future releases. If you go to most author websites, there is typically some mechanism to join their email list. However, if you’re on the email list of hundreds of novelists (like I am), you’d be shocked at how seldom writers make contact. Most readers would be lucky to get one or two emails a year from an author (at best).

Ironically, it seems as if most novelists just don’t know what to write when it comes to contacting their list. Many resort to writing about writing (yawn) or sharing too much about things unrelated to their work (politics, their kids, their health problems, etc.) — neither of which are of much interest to most readers.

So, what kind of information should you send to your email list in order to nurture those relationships to sell more copies of your next novel and your backlist?

Here are some ideas…

read more https://www.indiesunlimited.com/2019/02/18/18-tips-for-authors-to-build-relationships-with-email-subscribers/