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Monthly Archives: August 2019

Before You Market Your Book, Set Your Objectives

Photo credit: thumeco on / CC BY-NC-ND

Today’s guest post is an excerpt from One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy that Saves Time, Money, and Sells More Books by author and nonfiction writing coach Boni Wagner-Stafford(@bclearwriting).

The very first thing you want to nail are the marketing objectives for your book. You’re likely familiar with objectives and the key role they play in any business (or personal) endeavour.

The many authors that discount, overlook, or dismiss setting objectives for their books as irrelevant miss out on the key strategic link that objectives provide between dreams and reality.

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125 Book Promotion Ideas to Sell More Books and Build Your Brand

Reading Time: 43 minutesComing up with, and executing, book promotion ideas on a consistent schedule to ensure you’re always reaching new potential buyers can be exhausting. There’s a reason I put together such a great team!

But if your goal is to sell more books, marketing is absolutely crucial. So, I’ve saved you the hassle and collected 125 different book promotion ideas that are either free, or very easy to work into a small marketing budget.

Remember, you can’t sell more books by simply doing one marketing strategy, and you need to keep in mind that so much about your branding has to do with your sales conversions as well. So stay open-minded when reading through this list because I assure you, if it’s here, it needs to be on your radar.

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Is It Time To Call The Book Marketer?

Unless you know it all and have all the time in the world to execute a comprehensive, rewarding, and productive book marketing campaign, you will need to hire someone to help you. Here are eight things to consider when looking for professional guidance:

How Authors Use Instagram Stories to Connect with Readers

Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features that can be viewed in a slideshow format. These stories appear at the top of users’ Instagram feeds and disappear after 24 hours unless the creator saves them to their profile as a “Highlight.”

Authors can take advantage of this engaging feature to reach readers who enjoy scrolling through stories (as opposed to just their feed). With over 32 million posts tagged #bookstagram, it’s clear that Instagram is a social network that authors can use to connect with readers! We recommend experimenting with the many different ways you can use stories to learn how best to engage with your audience. To give you some ideas on the types of stories you can create, we’ve compiled a list of how authors are using Instagram stories in creative ways.

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The Ultimate Guide To Creating Evergreen Content For Your Blog

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger.

This post is based on episode 136 of the ProBlogger podcast.

Back in 2007 I was asked a question:

“If you could only write one type of content on your blogs forever, what would it be?”

My answer then is the same as my answer now: evergreen content.

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Protected: Publishing from Indie Author to Int’l Distribution #RedInk Workshop Notes via @sylviahubbard1

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Four Types of Blog Post to Create if You Don’t Want to Write Much

The post Four Types of Blog Post to Create if You Don’t Want to Write Muchappeared first on ProBlogger.

This is a post by ProBlogger writing expert Ali Luke

Do you get sick of writing sometimes?

Even the most enthusiastic bloggers have days when they struggle to get the words out. Perhaps you’ve been writing a lot, or you simply aren’t feeling very creative.

But what can you do?

One option is to do away with most of the words. You could create a very short post, or one that focuses on images or videos instead of written words.

But if you want to publish a full-length written post, you need to take a different approach.

Here are four different things you can try.

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How to Relaunch Your Blog After it Becomes Dormant

The post How to Relaunch Your Blog After it Becomes Dormant appeared first on ProBlogger.

This post is based on episode 234 of the ProBlogger podcast.

Today I want to answer a question I get regularly from listeners: How do you relaunch a blog that’s died or become dormant?

I’ll lay out two scenarios for relaunching a blog, and then give you 11 things to consider during a relaunch.

Last week a ProBlogger reader asked for advice on how to relaunch their blog, which had been dormant for the past year. (They took a 12-month break from blogging.)

This is something many of us bloggers have to deal with at different times. There have been times where I’ve put my own blogs on hold – not ProBlogger or Digital Photography School, but other blogs I’ve put on hold that I may need to relaunch one day.

So it’s something I’ve thought about numerous times, and talked other bloggers through it as well.

Maybe your blog became dormant for family reasons. Maybe a health crisis forced you to put things on hold for a while. Or you may have simply lost the motivation or passion to keep the blog going.

Whatever the reason, many blogs have a period where they slow down (if not stop completely).

The first step in reawakening your blog is to thinking about where you and your blog are at right now. There’s no one piece of advice I can give you here, but assessing how you and your blog are will help you to determine what to do next.

And then you need to answer three questions about yourself.

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Hometown Book Marketing: How to be a Star Author in your Hometown

Book marketing–we all have to do it. Don’t neglect your hometown!

by Sue McGinty

Whether you’re an indie or traditionally published writer, you can do a lot to promote and sell your book in and around your hometown. Here are some things that have worked for me.

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