Book promotion comes in all shapes and sizes. Here are a few things to keep in mind.
Book Visuals and Pricing
It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more).
For print books especially, you’ll also want to work on the spine and the back cover.
Another thing to consider is the price of your book. Again The Book Designer has some advice, which includes analyzing prices on Amazon with the KDP Pricing Support service, taking into account length and genre, and changing your prices.
By the time you’ve published your long-awaited book, you’re ready to keel over from exhaustion.
There’s little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book.
It can take you weeks to track down bloggers, journalists and others who review books in your genre. Then you have to write the perfect pitch, keep track of who you’ve emailed, and pray that you have the correct email addresses.
Finally, there’s a better way.
How to Get Book Reviews: The Ultimate Manifesto
In this blog post we will detail how to approach getting quality honest reviews for your book, and legitimately—in ways that won’t risk getting your Amazon account suspended.
In this article you’ll learn:
- How to get Amazon book reviews
- How to get blogs to review your book
- How to get video reviews of your book
- What to do with book review services (which ones to use and which ones to avoid)
- Endorsements 101
- What NOT to do
- And other unique strategies to get more reviews for your book
This is without a doubt the most comprehensive guide you’ll find on how to get your book out there, and into the hands of people that are willing and able to give it a read and share helpful feedback with you.
A few caveats before we get started:
Like it or not, Facebook is a mighty platform for exposure. As an author, familiarizing yourself with Facebook can come in handy, especially as a way for your readers to follow you and stay updated on your books
Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.
Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.
Do you use your content to the fullest? Have you fully explored all the options you have for using your book for income and impact?
In this training, Matt Tommey shares with us how repurposing helped him launch a book and an e-course. Plus, he shares other book marketing tips that he has had success with.
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We can learn so much from one another.
Being an author often means we sit at our desk for hours on end, living in our imaginary worlds, creating conversations, and listening to the voices in our heads. It’s an isolating occupation!
But when we get out into the real world and interact with others, it can be glorious.
I recently had the privilege of talking to a group of authors during a five-day conference in the mountains of North Carolina. I love getting to meet authors face-to-face and spend quality time with them.
One of my favorite things to see at conferences is an author’s “aha moment” – that moment where they discover the answer to a problem or they learn something that will make their life so much easier.
I love to share those “aha moments” because it shows that you aren’t alone. You know there is someone else who has struggled with what you’re dealing with and there is an answer. And most of the time, the answer isn’t nearly as difficult as you might think!
I wanted to highlight the top 10 “aha moments” that will help you be less overwhelmed and see a bigger difference in your book marketing:
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts.
That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that all authors hear ‘no,’ even the most successful ones.
But you won’t hear ‘yes’ without the same efforts that also produce the ‘no’s’.
So a successful collaboration with a blogger who already has the eyes of hundreds or thousands of individuals in your target buyer market is not an opportunity you want to throw away. (After you finish this article, go here for more ideas on how to find and pitch book bloggers.)
Since we’ve now (hopefully) come to terms with the fact that you need to be researching and pitching bloggers as part of your book promotion plan, I want to give you some tips based on some of the biggest blogger complaints that will definitely affect your chances of getting a ‘yes’ next time.