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Yearly Archives: 2018

BREATHE LIFE INTO YOUR BACKLIST TITLE: Marketing Tips to Move Your Backlist Title to the Forefront

March 17, 2018 7:20 am / 3 Comments on BREATHE LIFE INTO YOUR BACKLIST TITLE: Marketing Tips to Move Your Backlist Title to the Forefront

by Maria Dismondy

The “backlist.” It sounds like a scary place, doesn’t it? It’s really not! A backlist title just means a published book has been on the shelves for more than six months (while a frontlist title is actively in the promotion).While you may wish your book could remain on the frontlist indefinitely, there are many reasons why the backlist isn’t a bad place to be. In fact, backlist titles have been called the backbone of a good publisher. Because if enough copies are sold, for a long enough period of time, that backlist book will become a classic.

That’s right, your book isn’t just on the backlist, it’s a classic in the making!

To make the most of your backlist title, put these marketing tips to work for you.

7 AMAZING TOOLS TO SIMPLIFY INSTAGRAM FOR AUTHORS

March 15, 2018 7:15 am / 1 Comment on 7 AMAZING TOOLS TO SIMPLIFY INSTAGRAM FOR AUTHORS

Instagram is by and far my favorite social media outlet. I know I’m not supposed to play favorites, but it is!

I know that trying to manage a thriving Instagram profile, a writing career, family, and other life demands can be time-consuming and completely overwhelming.

Who has time for it all?!?

Well, I’m going to share with you seven of my favorite tools that help us manage Instagram for our business and our clients that give us fantastic results.

The Types Of Social Media Video Content You Need To Spark Engagement On Each Major Platform

March 14, 2018 7:13 am / Leave a comment

86 Jeffbullas’s Blog by Jeff Yonata

The competition on social media platforms is becoming fiercer every day…

Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention.

The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following.

So if you want to engage an audience on social media, it’s a pretty simple equation: start creating more video content.

Is it that easy?

Book Marketing (and Publicity) is not About Book Sales

March 13, 2018 7:09 am / 4 Comments on Book Marketing (and Publicity) is not About Book Sales

1 Author Marketing Experts, Inc. by Penny Sansevieri

Book sales. A lot of authors live and die by these two words and yes, they’re important but when it comes to book marketing, they aren’t the only thing that matters. And while it’s not a bad thing to focus on book sales, it shouldn’t be your only measurement of success.

Book marketing and publicity is about relationships, creating them, building them, and fostering them. But it’s also about taking advantage of every opportunity that comes your way, or growing something into an opportunity to gain more exposure and sell more books.

Think of your campaign as building blocks or bricks. One thing builds on another and on another to create a campaign that isn’t just gaining you exposure, but book sales as well. Let’s dig a little deeper.

5 Ways to Sell More Books with YouTube Marketing

March 12, 2018 5:43 am / 2 Comments on 5 Ways to Sell More Books with YouTube Marketing

5 Ways to Sell More Books with YouTube Marketing

Video is everywhere and it’s the next wave in book marketing so if you want to sell more books you’ll have to get over your fear of video (it’s real, I have it, I’m with you) and get on board with a YouTube marketing plan.

Because what sets video apart, is the inherent uniqueness of it.

No one is going to be able to replicate the video content you produce. So while your competitors are using the same strategies you’ve all been using for years, you can plan to sell more books by capitalizing on something only you can create.

YouTube marketing is fairly straightforward, but here are a few ways to fold it into your overall book marketing plan. Most of these concepts will come naturally to you if you’re fairly savvy with your book promotion:

Strike a Pose: Optimizing Your Goodreads Author Profile Picture

March 11, 2018 5:45 am / 2 Comments on Strike a Pose: Optimizing Your Goodreads Author Profile Picture

Authors & Advertisers Blog 22h /

One of the last things writers probably think about when publishing their books is their author photo, and yet it’s one of the most important things about your author brand after your name. Check the back flap of any published book and you’ll likely find a headshot of the author, and you’ll see a similar one used online. Readers want to find out what authors look like, if only to satisfy their own curiosity.

You don’t need to hire a professional photographer to take your glamour shot—a cell phone camera and some good lighting will do. Here are a few tips for putting your best face forward:

read more : https://www.goodreads.com/blog/show/1177-strike-a-pose-optimizing-your-goodreads-author-profile-picture

How to Relaunch a Dormant Blog

March 10, 2018 5:40 am / 2 Comments on How to Relaunch a Dormant Blog

How to Relaunch a Dormant Blog

In today’s episode, I want to answer a question I get regularly from listeners: How do you relaunch a blog that has died or become dormant?

I want to talk you through two scenarios for relaunching a blog, and give you 11 things to consider during a relaunch.

Before I get into today’s show though, a couple of things.

Firstly, this week on 7th February we’ve got our first ever International Start a Blog Day. For those of you enrolled in our Start a Blog Course, keep working on your launch.

And secondly, coming up in March we have our brand new course – 31 Days to Build a Better Blog. This is a perfect course for anyone in their first month of blogging, anyone relaunching a blog, or anyone who is blogging and just wants to give their blog a bit of a kick start.

It’s a brilliant month of learning, but more importantly doing small things every day to improve your blog.

Barnes & Noble Announces Barnes & Noble Press™, an Enhanced Self-Publishing Suite to Reach Millions of Barnes & Noble Readers

March 9, 2018 10:27 am / 3 Comments on Barnes & Noble Announces Barnes & Noble Press™, an Enhanced Self-Publishing Suite to Reach Millions of Barnes & Noble Readers

Barnes & Noble Press Is a New, More User-friendly Redesign of the Popular NOOK Press^®

Barnes & Noble Press Lets Anyone Publish eBooks and Print Books for Purchase on BN.com and NOOK

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE:BKS), the world’s largest retail bookseller, today announced the launch of Barnes & Noble Press, an enhanced and more user-friendly version of the Company’s self-publishing platform that makes it easy to publish eBooks or print books in one integrated platform. The redesigned site replaces the formerly-named NOOK Press.

The new Barnes & Noble Press enhances the self-publishing experience in many ways, including increased royalty rates for eBooks priced at $10.00 and above, as well as additional trim size options for print books. Barnes & Noble Press also continues to give qualified authors the opportunity to apply for signings and events at Barnes & Noble bookstores, as well as giving select authors the opportunity to sell their books in stores.

“Barnes & Noble has helped authors of all kinds publish hundreds of thousands of titles on its self-publishing platform, giving them a chance to reach a national readership,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “Now, we’re thrilled to announce Barnes & Noble Press, which combines eBooks and print into one easy-to-use platform, as well as offering new features and tools for both the established author and the hobbyist.”

Barnes & Noble Press has a number of exciting new features, including:

The Essential First Step for New Authors: Book Reviews, Not Sales @wogahn

March 8, 2018 10:24 am / 4 Comments on The Essential First Step for New Authors: Book Reviews, Not Sales @wogahn

by David Wogahn |

Photo credit: B Tal on Visualhunt.com / CC BY-NC

by David Wogahn (@wogahn) of Author Imprints and author of The Book Reviewer Yellow Pages.

You know how good your work is. You created it. You lived with it through the phases of publication gestation: idea, brainstorming, outline, research, writing, and rewriting. You have improved, enhanced, and polished your work to a degree you didn’t think possible. You believe it’s perfect.

Alas, your opinion is not the most important at this point in your publishing cycle. You need third-party confirmation to attract readers. You need (positive) independent assessment to convince readers to spend money and time—money AND time.

British sociologist John Thompson, an expert in the influence of the media in the formation of modern societies, identifies five resources or capital that are essential for publishing success in his book titled Merchants of Culture: The Publishing Business in the Twenty-First Century. Thompson writes that besides cash, the most important resource is symbolic capital, which he defines as “the accumulated prestige and status associated with the publishing house.”

Book reviews build symbolic capital

Author Business 101: Books, Brand & Buds

March 7, 2018 10:23 am / 4 Comments on Author Business 101: Books, Brand & Buds

BY KRISTEN LAMB

author success, how to sell more books, how to find readers, book marketing, Kristen Lamb, book promotion, social media for authors, author branding, Kristen Lamb, author business

Publishing is a business, and—SURPRISE—so is being an author. By definition, anyone who decides to go pro is automatically an author business. ‘Business’ is what separates the hobbyists, dabblers, amateurs and wanna-be’s from true professionals.

I can already hear the great gnashing of teeth. Calm down. *hands paper bag* Breathe.

One of the main reasons emerging writers fail to see any fruits from all their efforts is a lack of foundational knowledge. What does the author business actually entail?

Not nearly as much as one might be led to believe, which we talked about in my last post What Chef Ramsay Would Say About Writing.

Think LIKE a BUSINESS

When we add the word business to author our thinking shifts. To succeed in business it’s critical to first define it (known as a mission statement). What IS our business, and what does it DO?

How To Ebook

Yearly Archives: 2018

BREATHE LIFE INTO YOUR BACKLIST TITLE: Marketing Tips to Move Your Backlist Title to the Forefront

by Maria Dismondy

7 AMAZING TOOLS TO SIMPLIFY INSTAGRAM FOR AUTHORS

The Types Of Social Media Video Content You Need To Spark Engagement On Each Major Platform

Book Marketing (and Publicity) is not About Book Sales

5 Ways to Sell More Books with YouTube Marketing

5 Ways to Sell More Books with YouTube Marketing

Strike a Pose: Optimizing Your Goodreads Author Profile Picture

How to Relaunch a Dormant Blog

How to Relaunch a Dormant Blog

Barnes & Noble Announces Barnes & Noble Press™, an Enhanced Self-Publishing Suite to Reach Millions of Barnes & Noble Readers

The Essential First Step for New Authors: Book Reviews, Not Sales @wogahn

Book reviews build symbolic capital

Author Business 101: Books, Brand & Buds

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