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Monthly Archives: November 2018

7 Surprising Perks of Recommending Books on BookBub


7 Surprising Perks of Recommending Books on BookBubRecommending books is a fantastic way to engage with your followers on BookBub. Every time you recommend a book, your post will appear in your followers’ feeds on our website and could be included in their weekly email roundup of recommendations. Readers can like or comment on your recommendation, purchase the book, or save it to their wishlists.

What you may not know is that recommendations can also help you get exposure to readers outside of your existing audience and find new fans. Check out these seven ways you can get increased visibility for your author brand on by recommending books!


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Tips for Getting Opt Ins to Your Email List


I’ve been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in.

The most simple way is to have a box on your site where people can sign up (like I do), but it’s not necessarily the most effective. You also want to make sure you offer something of value in return (for example, I offer free resources for people who sign up). Thrive Themesshares that good opt-in offers provide a solution to one problem, be simple, and be consistent with your brand.

How to Use Swag to Support Your Book Marketing


Photo credit: Ellen Munro on / CC BY

Today’s guest post is by author Dawn Reno Langley (@proflangley) of Rewired Creatives.

More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.

So, what’s swag?

Any kind of material used to market your book is considered swag—including little giveaway items that remind readers of your work. Book swag comes in many shapes and sizes, ranging from the basic paper bookmark to personalized bottles of expensive champagne. Some readers collect magnets that depict book cover art. Crafters design keychains featuring book covers or author photographs. Collectors treasure the subject-specific book swag, such as personalized candles, jewelry, or handbags.

When to use swag

The CreateSpace to KDP Print Migration: Issues to Watch for


The indie publishing world has been abuzz since authors received an email from CreateSpace stating CreateSpace would be closing and KDP Print would take its place.

Some authors have been greeted with a pop-up on CreateSpace that tells them they can move their entire catalog with one click. Other authors haven’t yet received the pop-up but should soon, since CreateSpace said the option would be rolled out slowly over the next few weeks. If you don’t yet have the pop-up, don’t worry; CreateSpace has said within a few weeks, if an author hasn’t moved books from one account to the other, CreateSpace will do it for us.

I must have been in the first group to see the option, because the pop-up appeared in my CS account shortly after I received their email. Because I didn’t trust the company to do the migration for me, I decided to click and see what happened. For the most part, everything migrated smoothly, but there were a few issues I’d like to warn others to watch out for.

Before we get to that, if your CreateSpace account uses a different email than your KDP account, make sure to enter the correct email address for your KDP account after clicking the pop-up. If you don’t, the system will be confused. I don’t know exactly what will happen, only that authors in a few discussion threads have mentioned running into problems because they forget to enter the correct email address and CreateSpace couldn’t find their KDP account to begin the transfer.

One you’ve made it past that, even if it looks like everything has transferred smoothly to your KDP dashboard, you’ll want to be sure to check on the following:

7 Ways to Write Book Promotion into Your Novel

It’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started writing earlier this year, it’s never a bad idea to consider adding in some book promotion elements that you can tie into your book marketing once the book launches.

Speaking of book launches, if you’re getting ready to publish, I’d love to help you discover your book launch options  and chat about your book marketing goals!

You’ve probably all seen things like product placements, where a box of Kleenex is strategically placed and someone reaches for it, saying something like: “Would you like a Kleenex?” That’s some great product placement. It subtly mentions the brand, in context of the movie. Hallmark movies does this a lot – and if you look for it, you’ll start seeing it in more places. It’s smart marketing, not just for these products, but for your book promotion, too. Because carefully crafted angles can create opportunities for some really fun—and useful—book marketing strategies down the road. Let’s take a look at a few, and brainstorm some new potential book promotion angles along the way.

5 Free, Easy-to-Use Instagram Presets for Stunning Photos

There are more photos taken every two minutes now than were taken during the entire span of the 1800s. With this in mind, it’s no surprise that social media managers are looking for ways to make their photos stand out from the crowd.

During a time when using #NoFilter is a rarity, it’s important to know exactly how you should be editing your photos for the best results. Thanks to Instagram presets, this process has become easier than ever.

Continue reading to find out:

  • What Instagram presets are
  • Why Instagram presets could be the secret to your photo success
  • How to use Instagram presets for best results

Plus, as a special thank you to our readers, we’ve included a pack of free professionally-designed Instagram presets so you can instantly boost the look of your photos.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

What are Instagram Presets?

Before you get started editing your photos, you need to know what an Instagram preset is. Instagram presets are essentially pre-made filters you download from the internet and can apply to your photos using an editing program such as Adobe Lightroom.

Each Instagram preset contains a set group of edits and effects that you can apply to any photo or collection of images. You can either download and install (as we’ll show you below) them on your phone or computer or create your own.

Why use Instagram Presets?

7 Ways To Market Books For Children

7 Ways To Market Books For Children

There are successful self-publishers in every niche, but authors of children’s books face more challenges than most – both on the publishing and marketing side. When I heard that Karen Inglis was releasing How To Self-Publish and Market A Children’s Book I invited her along to talk about the particular problems that self-publishers of children’s books face, as well as strategies for overcoming them. Here’s Karen with more:

Karen Inglis headshotWhen I discovered self-publishing back in 2010 it was, as for many, a dream come true after the familiar cycle of sending out manuscripts only to get a rejection six or seven weeks later. At last I would be able to get my children’s stories out and take the world by storm!

Except, of course, it doesn’t work like that…

As we all know, books don’t sell themselves and Amazon and the other platforms (not to mention bricks and mortar bookshops) won’t sell our books without our help. Of course, a great story, great cover, compelling blurb, appropriate metadata and category selection are all critical to get us off to the right start. However, to introduce and sell your title to your target market – and, crucially, keep it in their line of sight – you also need a robust marketing plan that includes a mix of social media, advertising, email marketing, traditional PR, and (for some more than others) live events.

For authors who just want to be writers, this is a tall order at the best of times. And, for children’s authors, it’s even taller…

Why? Because our readers are not book buyers. Oh and they’re not (supposed to be) online.

And we certainly can’t email them without gaining all sorts of permissions from an adult. (I have no problem with this by the way – but it’s important to know.) To boot, if under 13s are stalking us on Facebook or Instagram or Wattpad, which some will do, they certainly don’t hold the credit card that will facilitate the odd impulse purchase!

One more thing to note is that most children under age 12 read in print, which makes ‘ebook impulse purchases’ (somehow easier to commit to than for print) of children’s books few and far between. Add in the fact that most parents buy based on children’s nagging or other parents’ or school recommendations, then you see that the odds are stacked quite heavily against unknown authors marketing their children’s books, especially online…

Is all of this this the end of the world? No. Does it make marketing children’s book harder than marketing books for teens and adults? Yes – but it doesn’t make it impossible; you simply need to do a few things differently.

Below I share seven key marketing tips for children’s authors most of which I have tried and tested and most of which have worked well for me. The last is still a work-in-progress and on my list to get back to. Such is the life of a busy indie author!

If you write for children, or are considering doing so, I hope you’ll find these tips of use. They are just the tip of the iceberg, by the way – space is limited.

As for all authors this is a long-term game. There’s just more physical effort and thinking outside the box when it comes to selling children’s books.

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7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.


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Watch “Blogging Mistakes: 10 Things Not To Do When Starting a Blog” on YouTube

Holiday book marketing: Why you should skip Black Friday and focus on Cyber Monday

Black Friday is losing some of its cache for holiday book marketing.

Retailers are offering more and more deals well before the Friday after Thanksgiving, so shopping on that formerly magical day is less necessary and even less appealing.

What’s more, the marketplace is crowded. You’d be hard-pressed to find a retailer that isn’t participating in some form, both instore and online.

There’s too much noise around Black Friday for me and other people with books and other products to sell. I recently turned down two opportunities to participate in group Black Friday promotions because it’s hard for small players like us to break through.

But the fact that everyone else is so focused on Black Friday (whether it makes sense for them or not) leaves Cyber Monday wide open for you.

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