Recommending books is a fantastic way to engage with your followers on BookBub. Every time you recommend a book, your post will appear in your followers’ feeds on our website and could be included in their weekly email roundup of recommendations. Readers can like or comment on your recommendation, purchase the book, or save it to their wishlists.
What you may not know is that recommendations can also help you get exposure to readers outside of your existing audience and find new fans. Check out these seven ways you can get increased visibility for your author brand on BookBub.com by recommending books!
I’ve been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in.
The most simple way is to have a box on your site where people can sign up (like I do), but it’s not necessarily the most effective. You also want to make sure you offer something of value in return (for example, I offer free resources for people who sign up). Thrive Themesshares that good opt-in offers provide a solution to one problem, be simple, and be consistent with your brand.
More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.
So, what’s swag?
Any kind of material used to market your book is considered swag—including little giveaway items that remind readers of your work. Book swag comes in many shapes and sizes, ranging from the basic paper bookmark to personalized bottles of expensive champagne. Some readers collect magnets that depict book cover art. Crafters design keychains featuring book covers or author photographs. Collectors treasure the subject-specific book swag, such as personalized candles, jewelry, or handbags.
When to use swag
The indie publishing world has been abuzz since authors received an email from CreateSpace stating CreateSpace would be closing and KDP Print would take its place.
Some authors have been greeted with a pop-up on CreateSpace that tells them they can move their entire catalog with one click. Other authors haven’t yet received the pop-up but should soon, since CreateSpace said the option would be rolled out slowly over the next few weeks. If you don’t yet have the pop-up, don’t worry; CreateSpace has said within a few weeks, if an author hasn’t moved books from one account to the other, CreateSpace will do it for us.
I must have been in the first group to see the option, because the pop-up appeared in my CS account shortly after I received their email. Because I didn’t trust the company to do the migration for me, I decided to click and see what happened. For the most part, everything migrated smoothly, but there were a few issues I’d like to warn others to watch out for.
Before we get to that, if your CreateSpace account uses a different email than your KDP account, make sure to enter the correct email address for your KDP account after clicking the pop-up. If you don’t, the system will be confused. I don’t know exactly what will happen, only that authors in a few discussion threads have mentioned running into problems because they forget to enter the correct email address and CreateSpace couldn’t find their KDP account to begin the transfer.
One you’ve made it past that, even if it looks like everything has transferred smoothly to your KDP dashboard, you’ll want to be sure to check on the following:
It’s an exciting time to be an author, especially as we’ve just entered NaNoWriMo (National Novel Writing Month). But whether you’re attempting to write a novel in a month, or you’re just plodding along, trying to finish the book you started writing earlier this year, it’s never a bad idea to consider adding in some book promotion elements that you can tie into your book marketing once the book launches.
Speaking of book launches, if you’re getting ready to publish, I’d love to help you discover your book launch options and chat about your book marketing goals!
You’ve probably all seen things like product placements, where a box of Kleenex is strategically placed and someone reaches for it, saying something like: “Would you like a Kleenex?” That’s some great product placement. It subtly mentions the brand, in context of the movie. Hallmark movies does this a lot – and if you look for it, you’ll start seeing it in more places. It’s smart marketing, not just for these products, but for your book promotion, too. Because carefully crafted angles can create opportunities for some really fun—and useful—book marketing strategies down the road. Let’s take a look at a few, and brainstorm some new potential book promotion angles along the way.
There are more photos taken every two minutes now than were taken during the entire span of the 1800s. With this in mind, it’s no surprise that social media managers are looking for ways to make their photos stand out from the crowd.
During a time when using #NoFilter is a rarity, it’s important to know exactly how you should be editing your photos for the best results. Thanks to Instagram presets, this process has become easier than ever.
Continue reading to find out:
- What Instagram presets are
- Why Instagram presets could be the secret to your photo success
- How to use Instagram presets for best results
Plus, as a special thank you to our readers, we’ve included a pack of free professionally-designed Instagram presets so you can instantly boost the look of your photos.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.
What are Instagram Presets?
Before you get started editing your photos, you need to know what an Instagram preset is. Instagram presets are essentially pre-made filters you download from the internet and can apply to your photos using an editing program such as Adobe Lightroom.
Each Instagram preset contains a set group of edits and effects that you can apply to any photo or collection of images. You can either download and install (as we’ll show you below) them on your phone or computer or create your own.
Why use Instagram Presets?
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them.
Black Friday is losing some of its cache for holiday book marketing.
Retailers are offering more and more deals well before the Friday after Thanksgiving, so shopping on that formerly magical day is less necessary and even less appealing.
What’s more, the marketplace is crowded. You’d be hard-pressed to find a retailer that isn’t participating in some form, both instore and online.
There’s too much noise around Black Friday for me and other people with books and other products to sell. I recently turned down two opportunities to participate in group Black Friday promotions because it’s hard for small players like us to break through.
But the fact that everyone else is so focused on Black Friday (whether it makes sense for them or not) leaves Cyber Monday wide open for you.