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Monthly Archives: May 2018

Book Marketing: 6 Top Ways for Indie Authors to Make Self-published Books More Discoverable and More Competitive on Amazon

Book Marketing: 6 Top Ways for Indie Authors to Make Self-published Books More Discoverable and More Competitive on Amazon

photo of person looking through magnifying glass

Optimising SEO on Amazon will make your book more discoverable (Image credit: Marten Newhall via

Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. If you’ve put blood, sweat and tears into writing a book, you want readers to find and buy it! Luckily for you, there are a number of ways to (ethically) manipulate Amazon Kindle’s search engine results in order to get your shining star of a book to crawl up to the top of its search results, and Jyotsna Ramachamdran, founder of ALLi Partner Happy Self Publishing, is here to talk you through that all-important process.

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Author Newsletter vs. Author Blog by Anne R. Allen

Author Newsletter vs. Author Blog: Five Reasons I Prefer a Blog, and Six Reasons You Might Not

by Anne R. Allen

“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal.

Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news.

This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty  letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally.

Then there’s the newer type of newsletter which is like an advertising circular that aims at getting new customers. It’s all about marketing.

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10 Ways Authors Can Grow a Facebook Group

By Frances Caballo

Facebook can be a downright drag. No, I’m not talking about the Cambridge Analytica firestorm or Mark Zuckerberg’s appearance before a Senate hearing, which, by the way, was a real snoozer.

No, I’m talking about Facebook business pages, known among writers as Facebook author pages.

Eons ago, like maybe six years ago in reality, if you wrote a status update on your Facebook author page you could rest assured that about 36% of your fans would see what you’d posted.

Each year since then brought new tweaks to Facebook’s algorithm to the point now that you’re lucky if 1% of your updates make it into your fans’ newsfeeds.

Like I said, a real drag.

Mark Zuckerberg says he changed the algorithm so that people with Facebook profiles could see more of what they want to see, posts from friends and family members.

I, of course, think the reason is more nefarious. Zuckerberg has to monetize Facebook and how can he do that? With ads of course. So, if you want more than 1% of your fans to see your posts, guess what? Yep, you have to buy advertising.

There is a way around this, you know. What? Facebook groups. More and more romance authors are using groups instead of Facebook author pages or in conjunction with them. Actually, a lot of experts who run courses also offer Facebook groups as a benefit of a buying a course.

If you’d like to see a Facebook group in action, here’s a link to 20 of them. But if you want to know how to set up a Facebook group of your own, keep reading.

How to Set Up a Facebook Group

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How to Self-Publish an Audiobook – The Best PC Apps

5 Quick Ways to Ramp Up Your Amazon Author Central Page

5 Quick Ways to Ramp Up Your Amazon Author Central Page

Amazon is full of book marketing tools for you as an indie author. And, although I often talk about book page optimization, your Amazon Author Central page probably needs some attention too. Because, when was the last time you gave it some love? For most indie authors, the answer is “not recently.” And, if you haven’t set it up yet, you aren’t alone, but you’ll want to take the time to do so now.

There’s no time like the present.

Because your Amazon Author Central page is possibly Amazon’s best book marketing tool for indie authors. It’s your very own landing page (or website), and you should treat it that way.

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Building a Strong Author Platform: It’s Not Just About the Numbers via @janefriedman @unboxed

Writer Unboxed

When writers are trying to build platform—in order to land a book deal—they often ask me questions like:

  • How many Twitter followers do I need?
  • How many Facebook likes should I have?
  • How many website or blog visits are required?
  • How many people need to be on my email newsletter list?

Every agent or publisher will throw out a different number to such questions, and usually, that number is made up.

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Quick and Free Author Marketing Strategies for the Weekend

Quick and Free Author Marketing Strategies for the Weekend

Author marketing can take up a lot of time and let’s be honest, it’s not totally free.

So I’d like to balance out some of the tougher, more costly strategies with things you can do to improve your overall author marketing with minimal effort and no cost.

Because who can’t get on board with easy and free?

Give these weekend author marketing strategies a try!

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How Should You Promote & Market Your Book Each Day?

If you could dedicate an hour a day to promoting and marketing your book, what would you do?

If you only had 10 minutes a day to push your book, how would you make use of your time efficiently?

No matter how much time you can give to sell and publicize your book, you’ll need to make several decisions, including answers to the following questions:

  • Exactly how much time can I carve out daily for this?
  • Do I have a budget to play with?
  • Which areas should I prioritize when it comes to sales:  bookstores, libraries, organizations or other opportunities?
  • Which areas should I focus on when it comes to the news media:  radio, television, print or online?
  • How should I zero in on social media:  blogging, podcasting, networking?
    Which platforms should I use, YouTube, Twitter, Facebook, Linked In, Pinterest or Instagram?
  • Will I seek out speaking engagements?

As you can see, there are more things to do than you have time for but that’s not a legitimate excuse to feel overwhelmed and as a result, do nothing.  You can do a lot, but you must commit to a plan, lay aside time and resources to execute it, and to have the courage, vision and energy to make your book the success you believe it should be..

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How Authors Can Engage with Reviewers on Goodreads

How Authors Can Engage with Reviewers on Goodreads

Posted by Cynthia

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to effectively reach and engage with reviewers on Goodreads, especially when they can see how much Goodreads reviews can impact the success of a book.

There are two different approaches for authors when it comes to promoting books on Goodreads that authors should leverage together. There’s the “pure marketing” approach, for which Goodreads provides suite of advertising products for authors to use to build awareness around their books. The other approach involves investing in building long term relationships with readers that can pay off over time.

If you have the time and are willing to invest it, here are some ways to engage with reviewers on Goodreads:

Share your passion for books. The number one activity readers want to see from authors on Goodreads is the books they read and recommend. People go to Goodreads to talk about books, and authors who embrace this unlock the power to effectively integrate Goodreads into their overall online presence.

5 Simple Tips for Creating Video Content for Social Media