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Yearly Archives: 2017

VIDEO “Working with Beta Readers (E5)” on YouTube via/#smashwords

From eBooks to cBooks – new eBook format combining the best of book and film in an exciting new story platform.

Guest Column: Screenwriter and film producer Nick Fletcher and creative author Elsa Evripidou talk about the creation of the new cinematic book ‘Monsoon Tide’

Imagine a product where you can access a character’s backstory, inner thoughts and motivations but you can also see and hear the people, locations and action with the immediacy of a film.  With a cinematic book or cBook you read a chapter on your e-reader and then click to view the ensuing clip which propels you to the next chapter and so on.  The story is therefore revealed, half in a written and half in a film format.

Reasons for it:

  • We have all had the experience of watching beloved novels become slightly disappointing feature films because some of the intricacies of the original story and the insights into the characters have got lost in translation.  The cBook means that this depth of background can be retained whilst at the same time exploring some wonderful cinematic possibilities.
  • In our view, e-books are, for the most part, merely replicating conventional books in an electronic format.  As a result, they are losing market share to the old style printed books.   E-books, however, can do so much more.  There are many audio-visual, gaming and interactive possibilities which could be added to e-books and could perhaps appeal to new audiences.
  • As avid readers ourselves, we were naturally concerned that the cBook might be seen as a dumbing down of literature, taking people away from the joys of reading and immersion in a story.  However, English teachers have been very enthusiastic about the concept, seeing the possibility to attract reluctant readers into the wonderful world of literature.  The clips can act as motivation… reading a few pages will be rewarded with a visual treat.  Also, a cBook story (akin to a 300 page novel) can be read in under two hours.

Who should consider making a cBook?

read more: http://www.talkingnewmedia.com/2017/10/20/ebooks-cbooks-new-ebook-format-combining-best-book-film-exciting-new-story-platform/

Book Marketing 101: How to Get More Book Reviews by the Weekend

Book reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author.

A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind.

Plus, the more book reviews you get, the stronger you’re represented by Amazon’s algorithm. This means exposure to more book buyers.

Reviews also affect the “also bought” book recommendation feature on Amazon. This is particularly lucrative for a new novel or an indie author who’s still building their following.

At the end of the day, each additional review you get bolsters your chances of catching another buyer’s eye. There’s no such thing as too many reviews unless you think there’s such a thing as too many sales!

Here are some tips for revving up that book review machine this weekend:

read more ” https://www.amarketingexpert.com/book-marketing-book-reviews/

#MichLit Event for Writers: How To Get Away w/Writing, Publishing & Marketing Yr Book! Nov4th #Michigan #Metro Detroit

If you are in the Metro Detroit Area, please come to the How to Get Away with Writing Publishing & Marketing Your Book on November 4th from WomenWhoInspire.org. Please share with other writers or offline writer groups

register now WomenWhoInspire.org

Housing A New Book Publicity Campaign

I was fortunate enough to sell my house of nearly 14 years in just a few days. It happened so quickly that I had to move out before I even found a new home to buy.  I ended up renting a small place for three months but we finally bought and moved to another house. However, in the process of doing two moves, a lot of my stuff got boxed up and remained out of sight for up to four months. It’s taught me a valuable lesson that’s applicable to how you should execute your book publicity campaign.

How to Build a Social Media Sales Funnel That Sells

How do you make strangers trust you enough to buy your product?

A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.

According to Lewis, people follow these four steps before they’re ready to buy.

  1. Awareness: you need people to become aware that your product or service exists.
  2. Interest: people need to be intrigued enough to read your ad or click to your website.
  3. Desire: inertia is the marketer’s greatest hurdle. You need to get people to express interest or curiosity in your product.
  4. Action: people need to decide to take the next step, whether calling your sales team or adding a product to their cart.

read more: https://blog.hootsuite.com/how-to-build-social-media-sales-funnel/

5 Warning Signs That Your Product Launch Will Fail Miserably

Failure.

The word itself sends shivers down every entrepreneur’s spine.

But the cold, hard fact is that failure is real.

Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

And stories like this make us want to never, ever take the risk:

“I launched my eCourse in September 2016 and I didn’t sell a single spot. My husband was so mad at me for investing $1,500 in Facebook ads as a last-ditch effort to bring in interest. I couldn’t motivate myself to work on my business for nearly a month after that. The worst part is that I’ve lost confidence in myself. It’s as if this is a sign that I should just throw everything into the trash and go back to an office job.”

Sure, heaps of motivational quotes and inspirational memes will tell you that risks are worth taking and that it’s better to try and fail than never to try at all… but the reality is that not all of us can afford to fail.

Failing is expensive!

That is why it’s vital to spot the warning signs that you may be about to fail before you actually do. There are actually some glaringly obvious warning signs if you’re looking to launch an online program like an eCourse or a webinar that it may not attract big numbers.

It may sound like a grim topic to talk about, but it’s an important one. Here are 5 Warning Signs That Your Product Launch Will Fail Miserably and how you can turn them around.

read more: http://www.jeffbullas.com/launch-will-fail/

7 Popular Blogs About Writing That Want Your Guest Posts

7 Popular Blogs About Writing That Want Your Guest Posts

by DANNY INY

It can be hard to be a writer these days.

Sure, the web has democratized attention — but when everyone has a chance to make their voice heard — everybody tries and it can be tough to get anyone to notice.

But what if I told you that there were dozens and dozens of websites that are read by thousands and thousands of people looking for authors like you to write for them?

Would writing for an audience of tens of thousands make a difference to the sales of your book, perhaps?

Maybe it would help you get enough attention on your blog that you catch the eye of an agent or publisher?

Or maybe it will just help you share your story with more people?

Whatever your reasons are, the fact is you probably want and need to get your words and ideas in front of people who are really interested in what you’re doing.

Well, there’s a way to do all of that and more, without taking all of your time or any of your money.

It’s called guest posting, and it’s something that serious bloggers have been doing for years…

Read more: https://thewritelife.com/7-blogs-guest-posts/

How Authors Generate Article Ideas That Promote Their Books & Brands

How do authors come up with ideas for articles they can write for magazines, newspapers, blogs, trade publications, or leading websites?

Obviously, authors write articles with a purpose or goal in mind, namely, to:

• Help brand themselves.
• Build up their media portfolio.
• Get a certain message out there that helps others.
• Sell products, books, services.
• Increase web traffic.
Influence public opinion.
• Stroke their ego.

Based on any or all of the above reasons authors are highly motivated to get articles placed with publications, social media outlets, and digital sources.  They will suggest topic ideas that they believe they can write about and that will appear to be interesting enough for some media outlet to accept it and useful enough so that when it’s published it’ll help serve the goals of the writer.

Article ideas can reflect a writer’s knowledge, experiences, research or fantasies, including something:

How Contributing Content Can Boost Your Book Marketing

Solidifying your position as a thought leader should be a top goal for your book marketing plan.  This is especially if you’re an indie author writing about business, success, health and wellness, or self-help.

Contributing content via guest blogging or guest posts is about building your business, expanding your audience, and ultimately, driving more traffic to your products, services, events, of course your book. Identify what your short and long term goals are for your business or brand.

But where do you start?