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Yearly Archives: 2017
How I Promoted a Preorder to Launch a Bestselling Book
Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire pre- and post-launch strategy I go through every time.
In this post, I’ll explain why I do certain marketing activities during the preorder period, what works for me, and what doesn’t. Thanks to this preorder marketing strategy, Warwolfehit the USA Today list at #110 on release week, and I was absolutely thrilled.
read more: https://insights.bookbub.com/promoted-preorder-launch-bestselling-book/
How to Start Guest Blogging When You Are Completely Unknown @jeffbullas
I’ve got some hard news for you…
It may come as a surprise.
If you’re getting less than 250 website visitors a day, your priority should be writing for other people’s blogs, not your own.
Why’s that, you say?
Well, because when you have low visitor numbers, writing for your own blog is like shouting in a vacuum – no one can hear you.
The benefits of guest posting are many – you tap into other people’s traffic, you cultivate relationships with other bloggers in your sphere, and you build a good reputation.
Most importantly, you get ‘DoFollow’ backlinks from various websites, all of which can help raise your domain authority.
In case you don’t already know, domain authority is a scale from 1 to 100 that predicts how likely it is that a website will rank on page #1 of the search results for any given keyword.
And here’s the bad news: if your domain authority is less than about 25 or 30, it’s going to be extremely difficult for you to get a page #1 ranking for any of your chosen keywords.
Blogging is a notoriously hard scene to break into. So here’s why guest blogging should be a priority of yours if you’re really serious about establishing a name for yourself.
read more: http://www.jeffbullas.com/how-to-start-guest-blogging/
Which Format Should You Publish Your Book In?
#Smashwords has a Podcast
Not to be outdone by Barnes & Noble, ebook distributor Smashwords has launched a podcast. It is not called WordSmash (which would have been my choice) but Smart Author:
Whether you’re new to ebook publishing or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers with your words. A short preview trailer launched this week. Give it a listen now at Apple Podcasts, or visit any of the links at the bottom of this post.
Next Friday, October 27, marks the official launch when we’ll release the first four episodes. Subscribe now at Apple Podcasts so you don’t miss a single episode!
You might wonder, does the world need yet another podcast on self publishing? I think the answer is YES!
read more: https://the-digital-reader.com/2017/10/20/smashwords-has-a-podcast/
Locally Grown Book Marketing for Indie Authors
Book marketing to national media has becomes increasingly competitive. We’ve seen a dramatic increase in how effectively indie authors have been able to leverage their communities and local media.
Don’t get caught up in Amazon ranking and social media schedules.
As an indie author, part of your focus should be local. Build your brand. Reach new readers. Nurture relationships with super fans that will support you for the long haul.
Establish yourself as a must-follow local indie author if you live in a vibrant, civic-minded part of the country. Incorporate this into your long-term book marketing plan.
read more: https://www.amarketingexpert.com/book-marketing-locally-grown/
5 Simple @Amazon Sales Tips for Indie Authors
Author Marketing Experts, Inc. by Penny Sansevieri /
Indie authors can’t really take a break when it comes to book marketing, but you know what, that doesn’t mean every strategy has to be labor intensive and sometimes simple changes can really help spike your Amazon sales.
read more: https://www.amarketingexpert.com/indie-authors-book-marketing-amazon-sales/
15 Places for Authors to Write a Guest Post
Blogging is an essential part of book marketing. It’s always a bit mystifying to hear authors say, “I don’t know what to blog.” You’re a writer! It’s part of the job. If readers like the way you put together a post, they’ll be more likely to check out your book.
However, blogging can also feel like writing into the wilderness, especially if your site gets scant traffic, which is usually the case for new writer’s sites. If your blog (or book) is hurting for viewers, a good practice is to post on a blog with a built-in audience.
CreativIndie has this to say about guest posting.
read more: http://www.selfpublishingreview.com/2017/06/15-places-for-authors-to-write-a-guest-post/
6 Powerful Reasons Why you Should include Images in your Marketing – Infographic @jeffbullas
I have become a habitual Instagrammer.
When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”.
All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.
It then showcases in my follower’s streams and updates and invites them to engage with me by commenting, liking or sharing.
Jamie Oliver a “celebrity chef”, understands this and with over 412,000 followers on Instagram has embraced the power of photos to market the Jamie Oliver brand.
Not surprisingly, the better the photo the more it drives engagement and Instagram takes my ordinary and average photos and gives them that “zing” factor (a good example is my Instagram photo from Istanbul, Turkey in the top right corner of this post) .
The Author’s Guide to Twitter: 280-characters Edition
Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.
Recently, Twitter allowed some users to write tweets of up to 280 characters instead of the usual 140. Issues like harassment, online bullying, and potentially inciting nuclear war are important, but they had to wait so Twitter could make sure jerks like me would have more sand in their sandboxes, apparently. It is my gift, it is my curse. I take this responsibility very seriously, and I feel a certain noblesse oblige to help other writers who have been or will one day be granted this awesome power. If you’re an author, a writer, or just someone willing to visit this website and click the banner ads, it is your solemn duty to read this column and learn how to wield your words effectively in this expansive new landscape.
read more: http://writerunboxed.com/2017/10/21/the-authors-guide-to-twitter-280-characters-edition/
How To Ebook 