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Monthly Archives: November 2017

15 Places for Authors to Write a Guest Post

 

Blogging is an essential part of book marketing. It’s always a bit mystifying to hear authors say, “I don’t know what to blog.” You’re a writer! It’s part of the job. If readers like the way you put together a post, they’ll be more likely to check out your book.

However, blogging can also feel like writing into the wilderness, especially if your site gets scant traffic, which is usually the case for new writer’s sites. If your blog (or book) is hurting for viewers, a good practice is to post on a blog with a built-in audience.

CreativIndie has this to say about guest posting.

read more: http://www.selfpublishingreview.com/2017/06/15-places-for-authors-to-write-a-guest-post/

6 Powerful Reasons Why you Should include Images in your Marketing – Infographic @jeffbullas

I have become a habitual Instagrammer.

When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”.

All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.

It then showcases in my follower’s streams and updates and invites them to engage with me by commenting, liking or sharing.

Jamie Oliver a “celebrity chef”, understands this and with over 412,000 followers on Instagram has  embraced the power of photos to market the Jamie Oliver brand.

Not surprisingly, the better the photo the more it drives engagement and Instagram takes my ordinary and average photos and gives them that “zing” factor (a good example is my Instagram photo from Istanbul, Turkey in the top right corner of this post) .

read more: http://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

The Author’s Guide to Twitter: 280-characters Edition

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

Recently, Twitter allowed some users to write tweets of up to 280 characters instead of the usual 140. Issues like harassment, online bullying, and potentially inciting nuclear war are important, but they had to wait so Twitter could make sure jerks like me would have more sand in their sandboxes, apparently. It is my gift, it is my curse. I take this responsibility very seriously, and I feel a certain noblesse oblige to help other writers who have been or will one day be granted this awesome power. If you’re an author, a writer, or just someone willing to visit this website and click the banner ads, it is your solemn duty to read this column and learn how to wield your words effectively in this expansive new landscape.

read more: http://writerunboxed.com/2017/10/21/the-authors-guide-to-twitter-280-characters-edition/

VIDEO “Working with Beta Readers (E5)” on YouTube via/#smashwords

From eBooks to cBooks – new eBook format combining the best of book and film in an exciting new story platform.

Guest Column: Screenwriter and film producer Nick Fletcher and creative author Elsa Evripidou talk about the creation of the new cinematic book ‘Monsoon Tide’

Imagine a product where you can access a character’s backstory, inner thoughts and motivations but you can also see and hear the people, locations and action with the immediacy of a film.  With a cinematic book or cBook you read a chapter on your e-reader and then click to view the ensuing clip which propels you to the next chapter and so on.  The story is therefore revealed, half in a written and half in a film format.

Reasons for it:

  • We have all had the experience of watching beloved novels become slightly disappointing feature films because some of the intricacies of the original story and the insights into the characters have got lost in translation.  The cBook means that this depth of background can be retained whilst at the same time exploring some wonderful cinematic possibilities.
  • In our view, e-books are, for the most part, merely replicating conventional books in an electronic format.  As a result, they are losing market share to the old style printed books.   E-books, however, can do so much more.  There are many audio-visual, gaming and interactive possibilities which could be added to e-books and could perhaps appeal to new audiences.
  • As avid readers ourselves, we were naturally concerned that the cBook might be seen as a dumbing down of literature, taking people away from the joys of reading and immersion in a story.  However, English teachers have been very enthusiastic about the concept, seeing the possibility to attract reluctant readers into the wonderful world of literature.  The clips can act as motivation… reading a few pages will be rewarded with a visual treat.  Also, a cBook story (akin to a 300 page novel) can be read in under two hours.

Who should consider making a cBook?

read more: http://www.talkingnewmedia.com/2017/10/20/ebooks-cbooks-new-ebook-format-combining-best-book-film-exciting-new-story-platform/

Book Marketing 101: How to Get More Book Reviews by the Weekend

Book reviews are the ultimate word of mouth and getting more reviews should always be a cornerstone of your book marketing plan as an indie author.

A 2017 Nielsen survey reported that the vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind.

Plus, the more book reviews you get, the stronger you’re represented by Amazon’s algorithm. This means exposure to more book buyers.

Reviews also affect the “also bought” book recommendation feature on Amazon. This is particularly lucrative for a new novel or an indie author who’s still building their following.

At the end of the day, each additional review you get bolsters your chances of catching another buyer’s eye. There’s no such thing as too many reviews unless you think there’s such a thing as too many sales!

Here are some tips for revving up that book review machine this weekend:

read more ” https://www.amarketingexpert.com/book-marketing-book-reviews/

#MichLit Event for Writers: How To Get Away w/Writing, Publishing & Marketing Yr Book! Nov4th #Michigan #Metro Detroit

If you are in the Metro Detroit Area, please come to the How to Get Away with Writing Publishing & Marketing Your Book on November 4th from WomenWhoInspire.org. Please share with other writers or offline writer groups

register now WomenWhoInspire.org