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Monthly Archives: November 2017

5 Self-Branding Tactics For Beginners That Will Get You Noticed via @jeffbullas

As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be.

Knowing what you are passionate about and becoming an expert on a particular subject is crucial. If you really want to make a difference and become a known personality, ask yourself these three questions:

  • What makes YOU stand out?
  • How are YOU different to other people?
  • How would YOU prefer to share your expertise with the world?

Once you know your answers, make a commitment to yourself. That’s right – it’s time for you to build a brand for yourself, a brand called YOU.

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Don’t Know How to Market Your Book? Start in Your Own Backyard

The No. 1 question I receive from writers is “How do I get published?” The most common question after that is: “How do I market my book?”

That first question is far more straightforward to answer, and an easier task for most people. Getting a book published remains a fairly consistent process regardless of who you are, where you live, how much money you have, or what type of book you’ve written.

Marketing, on the other hand, has an incredible number of variables that depend on knowing your reader (your target market) and what resources you have to reach them.

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New Bowker Study Finds Increasing Growth in SelfPub ISBNs

If there was still doubt in anyone’s mind that self-publishing is not only viable but here to stay, a new report from Bowker might cement it once and for all. The rate of ISBN purchase for self-published books has increased by more than 218% since 2011, back when the digital revolution arguably took off. The Bowker report, “Self-Publishing in the United States, 2011-2016 Print vs. Ebook,” highlights a number of results that demonstrate just how serious both authors and readers are about self-published works.

“Overall, we believe that these numbers point toward an ongoing maturation and stabilization of the self-publishing industry,” said Beat Barblan, Director of Identifier Services at Bowker in a press release. “Tracking these trends and comparing the numbers over the years provides tremendous insight into this industry. This enables us to respond by offering the best tools and support to independent authors, according to their current needs.”

Lest this mislead anyone as to the state of self-publishing, it’s worth noting that this information refers to authors who purchased their own ISBN numbers–either on their own or as part of a project them completed with the help of a publishing service provider–as opposed to using a free Amazon-assigned number.

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Draft2Digital Announces New Author Referral Program

Draft2Digital is one of the largest independant self-publishing platforms and they have just launched a new affiliate program that is unlike anything else in the industry. With this new program, referrers can earn 10% of D2D’s cut of author royalties for Books sold through the service’s distribution network, for one year.

“We’ve always had excellent word of mouth promotion,” says D2D’s Director of Marketing, Kevin Tumlinson. “Refer a Friend is meant to reward those authors and industry influencers who are sending new authors our way anyway. We want to share the wealth, while encouraging people to help us grow.”
Referrers can earn 10% of D2D’s cut of royalties on individual books sold through their distribution channels, while the referred author keeps all of the royalties they would normally have earned.

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5 Reasons Goodreads Giveaways are a Key Book Marketing Strategy for an Indie Author

Many indie authors turn their noses up at incorporating giveaways and discounts into their book marketing because it seems counter intuitive to making money.

But the numbers of readers interested in Goodreads giveaways are staggering.

#indieauthor tip: Skyrocket your book marketing exposure through this one little trick. via @bookgal
Click To Tweet

Even this summer, we posted a book marketing guide infographic.  Missed it? Click here to read and download!

The most entered giveaway at the time I’m writing this currently has nearly 20K people vying for just 4 copies of the book!

And if that isn’t enough to sway you, consider this: every time a person enters a Goodreads giveaway it adds that book to their “To Be Read” shelf, which adds it to their activity feed for their entire network to see.

That feature alone skyrockets your book marketing exposure!

So let’s look at maximizing this.

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Ingram Spark Announces a new Landscape Trim Size

Children’s book authors who have been frustrated at the lack of ability to publish a book that is wider than it is tall can now choose the 11 X 8.5 trim size available at IngramSpark. Premium color and paper combined with the landscape size now allows children’s book authors and publishers to publish POD in a manner that competes more effectively with offset printing.

Links of Interest

Trim Size Options

How to Get the Most Out of SEO for Your Author Site on Blogger

Blogger may be leading the betting pool for the next Google product to be canceled, but there are still a lot of authors who have their site on the platform (so do a lot of blogs, some of which look quite good).

I would do my best to discourage an author from setting up a new site on Blogger (**), but if you have a site on that platform then it would be worth your time to spend a few minutes optimizing your SEO.

What would be a simple process in WordPress (install a plugin) is a little more complicated in Blogger. All of the changes will be made in your site’s settings pages, and it is a very short list consisting of 3 items.

Yes, that is a short list, but while there are guides that explain how to make a dozen or SEO tweaks to a Blogger blog, most of what they tell you to do is related to optimizing a single post or page rather than the entire site. I am developing a set of instructions on how to optimize the SEO on each post or page as you publish it, but as I see it that is a separate topic because it is focused on your day to day blogging activities.

This post focuses on optimizing the SEO for the entire site.

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5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media.

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How to Use YouTube to Sell More Books via #KindlePreneur 

by Dave Chesson  /

Learn how to use Youtube to sell your books. Includes instructions on how to select the right content, film and even edit your videos for cheap.

The post How to Use YouTube to Sell More Books appeared first on KindlePreneur.


35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic @jeffbullas

It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.

Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.

When you start connecting that many people with global social networks such as Facebook (with over  900 million users), then opportunities and access to markets that were local become  global.

Markets for business that were measured in thousands and millions suddenly scale to billions.

It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.

Social Media is Unlocking Opportunities

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