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Monthly Archives: July 2017

How Indie Presses and Authors Can Collaborate on Marketing Campaigns via @BookBub #h2e

At Tule, our main goal is to publish fantastic stories by the best writers. We want to delight our readers and satisfy our authors’ desire for creativity, freedom, and commercial success.

By working collaboratively with our authors on marketing campaigns, we’ve been able to successfully drive buzz and increase sales for their books. Here are a few ways authors and independent publishers can work together, along with example book marketing campaigns that we’ve run in collaboration with our authors.

Read more: https://insights.bookbub.com/indie-presses-authors-collaborate-marketing-campaigns/

Hiring an Editor: Who, When, Why, and How to Avoid Scams #h2e

Hiring an editor too soon wastes time and money.

by Anne R. Allen

Learning to write books is hard. Earning money from books is even harder. So some writers figure they’ll bypass the expensive stuff like hiring an editor.

This is not a good idea if you’re planning to self-publish. We are all blind to our own mistakes. And newbies especially need help in shaping and polishing a book.

But what if you’re going the query route? Do you need to hire an editor before you start sending out a book to agents and small presses?

What an Editor Can (and Can’t) Do

read mroe: http://annerallen.com/2017/06/hiring-an-editor-who-when-avoid-scams/

Watch “How To Write Fast, Publish Slowly And Focus Your Author Marketing With Rachel Aaron” on YouTube

An Introduction to Self-Publishing Fiction via @Kristen_Kieffer

Do you want to build a writing career? Self-publishing is an awesome option. But how does self-publishing work? Come on over to the blog for an overview!


Hey, writer! Have you considered self-publishing your work?

Welcome to the 4th installment in our publishing series! As I mentioned in our introductory article, there are many reasons why a writer may choose to publish. But if you’re hoping to build a career from your writing, you’ve come to the right place!

When it comes to building a writing career, self-publishing is just as valid a publishing route as going the way of agents, book deals, and publishing houses.

Despite the stigma, many authors have found success in building personal self-publishing empires, including fellow writing bloggers K.M. Weiland and Joanna Penn, as well as authors like Hugh Howey, H.M. Ward, Amanda Hocking, and James Redfield.

So how can writers use self-publishing to earn a full-time living? Let’s break down an overview of this topic today!

Read the full article: https://www.well-storied.com/blog/an-introduction-…

How to Use Instagram Stories: The Complete Guide for Business 

Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends.

Launched August 2, 2016, Stories is Instagram’s answer to Snapchat. Since it debuted, Instagram has added a host of new features to beef up their offering.

And businesses have taken notice.

https://blog.hootsuite.com/how-to-use-instagram-stories/

Author PR Strategy: Do The Basics #h2e

A lot of book publicity is basic and obvious.  Sure there’s a place for strategy, but when you break it down, there are common sense things that one must do. So let’s review these core things to make sure you have them covered and then we can start to address add-ons.
To properly promote a book in 2017:
·         Send out advance review copies to book reviewers at leading print publications as well as select TV shows, such as the network morning shows or long-lead magazines.
·         Get some reviews with established media. You can pay some of these outlets, including Kirkus Reviews, PW Select, and The Foreword.
·         You should create a website for you and your book before you start any kind of marketing outreach (about six months prior to your scheduled release date).
·         If you plan to secure speaking engagements, start early and act months and months in advance.  Bookstore signings need to be scheduled at least two months ahead of when you hope to do them.  Libraries need at least a month’s advance notice.  Organizations that hire speakers book at 6-12 months in advance.  Organizations like a chamber of commerce, church, or local non-profit may require three to five months lead time.  They usually won’t pay you, but they’ll afford you branding opportunities and an introduction to people to buy your book.
·         Draft your press kit materials before you send out advance review copies and post portions of them on your website.
·         Think of ideas for bylined articles for specific newspapers, trade publications and magazines – or guest posts for online media.  Write these pieces up and build up a collection so you can get them out closer to the publication date of your book.

Connect to Your Fans and Followers with the New Social Icons Widget

Kathryn P.'s avatarWordPress.com News

We’re excited to introduce the new Social Icons Widget, which allows you to connect with visitors on your favorite social media networks.

The new widget supports over 40 popular social platforms, from the ubiquitous Facebook and Twitter, to crafter haven Etsy, to artsy enclaves like DeviantArt and Dribbble. Highlight music or podcasts through SoundCloud or iTunes, or connect with your community via Meetup or Yelp. Business owners will also appreciate being able to hook up their company’s LinkedIn page.

The new widget offers more flexibility, letting you choose from among three icon sizes: small, medium, and large. Pick the one that looks best on your site! You can even drag-and-drop the links in your Customizer to reorder your social icons.

Drag and drop social icons

Activate it now by going to My Site → Customize → Widgets. For self-hosted WordPress users, this new widget will be available in Jetpack soon.

If you’ve been using…

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Book Marketing 101: What Works and What Doesn’t (Lessons from My Latest Launch) #h2e

Releasing a book is an interesting phenomenon. By the time launch week rolls around, you’ve been in the trenches with your book for months, if not years. And yet, almost everyone else hasn’t even heard of it yet. So what do you do?

Since the release of my most recent book, people have been asking me things like:

  • “When do you find out about the best sellers lists?”
  • “Will you do a book tour?”
  • “Are you happy with the book’s success?”

While I appreciate the interest in my book, those are some of the most misguided ideas on book marketing a person can have. They are also the most common. So what actually works, and what doesn’t, when it comes to launching books?

And if you’re an author, what should your goal be?

In this post, I’m going to share with you what I’ve learned about book marketing, why my goals are different for this book, and what I’m currently doing to promote it (as well as how you can join me).

Don’t try to be a bestseller (seriously)

read more: https://goinswriter.com/book-marketing-101/

Watch “Self Publishing – How do I get my book into bookstores?” on YouTube

Book Marketing Tip: Use Video to Sell Your Books 

Book Marketing Tip: Here’s why you need to use videos in marketing your books. #books
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Book Marketing Tip: Here’s why you need to use videos in marketing your books.

YouTube gets over 1 billion unique visitors every month.

http://bookmarketingbestsellers.com/book-marketing-tip-use-video-to-sell-your-books/