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Monthly Archives: July 2017

10 Ways To Build Powerful Connections With Influencers #Jeffbullas #h2e

Are you fed up with being ignored by influential people in your niche?

Does every email you send seem to be fall into the darkest depths of the digital ether?

Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply?

Well, unless the email monster is back again, it looks like you could use some help building connections with influencers.

The biggest problem I see in this area is people who go in cold.

How would you like it if some random person came to your door and started telling you their life story?

But if you already knew a bit about the person, you might be more tempted to listen. Let’s say you’d actually read their content and seen their name around.

This would make you more likely to become a part of their community and more disposed to build a relationship.

After all, friends like to help friends!

And in that spirit, I’m going to share with you my top ten ways to build powerful connections with influential bloggers in your niche.

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Who are your key influencers? #h2e


Who are the people who can help you sell more books?

I got thinking about this after interviewing an expert for a magazine article last week. My source mentioned that his company had recently acquired another firm that specialized in connecting brands with “influencers” — influential bloggers.

The companies or brands advertise on the blogs or pay the bloggers to write “sponsored” posts about the brand and its products or services.

There’s transparency, of course — the bloggers state that they’be been paid to try and/or write about the brands.  Ethics obligate the bloggers to be honest, but so do their relationships with their readers. They know that their fans count on them to provide information they can trust

Give Away Books to Attract Bulk Orders, But Have a Plan #PublicityHound #h2e

When I speak at author conferences, I usually end up with an armload of books I know I won’t read but will donate to Goodwill.

Authors foist them on me, even after I decline politely, tell them I have little time to read and that if I did read, it would be a magazine or a mystery novel.

Still, they think that giving away copies of their books—even to people like me who aren’t interested —will somehow make them sell more.

That’s why I was pleased when client Kathleen Watson, who published her book “Grammar for People Who Hate Rules,” bought a Rent My Brain hour just before she launched. She sought my advice on a variety of book marketing ideas, including whether she should give away a lot books.

Proceed with caution, I told her, or before you know it, it will be time for another print run and you’ll have little to show for your efforts.

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Staging a Book Blitz @WriterUnboxed #h2e

When I’m in the middle of the book, there nearly always comes a time when I have to sit myself down and go all the way in—just write and write and write for 5 days straight, shutting out all outside distractions.  I’m there now.  I know a lot of what needs to happen, but there is a lot going on and I need to just go over into that world and let the story roll out. I need to do this without the distractions of my ordinary life, social media, or even my beloved partner.

I need to go all in.

My name for a week like this is a book blitz. When I posted on Facebook that I was going to do one this week, writer Lexi Ryan said she was going to do Camp Book, same idea, showing up for the book and letting other things go for the week. Loreth Anne White also said she had to do this, and she’d join in. She’s calling hers Book Boot Camp.

Whatever you call it, the idea is the same: for a period of a week, the book comes first, all day long. No appointments, no external commitments, just writing. Lexi is setting a time goal. I like a word count goal, something that’s much higher than I would ever do in an average day, in this case double my usual 2500 words per day, or 5000 words.

Some writers go for the full seven days, but you might, like me, find that too intimidating or exhausting. I go for five days, Monday through Friday, with the happy reward of getting the weekend off when I meet my goal.

The trick to making this work is to figure out what gets in your way, and then set yourself up for success. Some things to consider are family obligations, appointments that might break your concentration, and that old favorite, the Internet.

But the main stumbling block many of us face is simply not giving the time to writing that we give to other things. Drafting a novel is challenging work, and it requires a huge amount of mental and emotional focus. It’s exhausting to live all those lives, think the thoughts of all those people, arrange their tables and drive with them to their assignations and make love with them. A couple of hours is usually about all most of us can manage if we want to have any energy or emotion left for our real lives.

A blitz week reverses that equation. You give the book world all the mental and emotional energy, the focused attention, the physical showing up that your ordinarily save for your actual life. You let the housework and other mundane matters of real life go.

In a way, it’s a bit like NaNoWriMo, but a book blitz week is much more concentrated and demanding. It also only lasts a week, which is a lot more manageable. How do you go about setting such a week up for yourself? A few tips:

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Find And Serve Your Niche For Long Term Success With @ChrisBrogan 

This is one of those landmark interviews for me because Chris Brogan was one of the first people I followed online.

His book, Trust Agents, shaped the way I run my business, and his video on the 10-year overnight success helped me through difficult times. So I’m thrilled to have Chris on the show today.

In the introduction, I mention the continued growth of audiobooks and my own 2 new books out in audio: The Successful Author Mindset and How to Make a Living with your Writing. Plus the Tim Ferriss podcast on financial freedomand how excited I am to meet so many indie authors down under who are just doing their thing, writing and making money, and ‘no one’ in the mainstream industry and media knows who they are. We live in amazing times!

6 Simple Steps On How to Identify And Attract Your Target Audience #h2e

OLBlog by Jacqueline Liyana 

One of the massive cornerstones that every marketer faces during his or her career is finding and, afterward, engaging a target audience.|

Some of you this might seem to be easy to achieve; the others will have real problems in searching and attracting potential customers. But the truth is EVERY of you have ever had or has a necessity of making your client database bigger and bigger.


Yeah, easy to say but it is rather difficult to do.


Knowing and understanding needs and problems of your audience will help you craft an excellent strategy that will crash your competitors and turn potential users into paid customers.


In this brief guide, I am going to share with you necessary steps on the way toward ‘enlargement’ of your target audience.

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You Can Now Schedule Your Social Media Posts from News

Keeping up with social media can feel like a full-time job these days — and for many it is. Posting your content on Twitter and Facebook during specific hours, and keeping things evenly spaced out, means that you need to tend to your profiles pretty often.

View original post 220 more words Teams Up with Rebrand Cities to Bring Local Businesses Online News

Cities are collections of neighborhoods — and neighborhoods are powered by small business. From coffee shop owners to fitness instructors, therapists to thrift stores, it’s the people we see in the storefronts next door who build and reinforce the unique character of our cities.

View original post 209 more words

Opportunistic book publicity: Leverage what’s in the news #BuildBookBuzz #h2e

This Friday, June 30, the new comedy “The House” hits theaters in the U.S.

Starring Will Ferrell and Amy Poehler, the movie’s about what happens when parents who have blown their daughter’s college fund start an illegal casino in their basement to generate enough money to cover her higher education expenses. (Hilarity ensues!)

If you’ve written a book on how to pay for college, you should be capitalizing on the buzz around this movie starring two bankable comedians. (More on that in a moment.)

In general, you always want to look for ways to link your book to current events, whether it’s breaking news, celebrity gossip, or, as in this case, a movie that’s getting a lot of attention. It’s about being opportunistic — the opportunity presents itself and you grab it to get book publicity.

How to be opportunistic

But how do you do that?

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10 Best Adsense alternatives To Make Money even with small websites


Google Adsense is omnipresent when it comes to monetizing your blog or site. But if you don’t like it, there are more AdSense alternatives to earn money as blogger or website owner. I do agree that Google Adsense has been considered as the best method to monetizing sites from big brands to small blog owners, when it comes to signup, install and earning money.

Do you know your AdSense account can get banned?

Your Google Adsense account has been temporarily disabled or banned!
What a beautiful phrase in an email to start the day huh? Well, keep in mind that you are not alone. 
Every day, hundreds of accounts are being banned from Google’s Adsense program. Why? I can not say precisely. Or there’s something wrong on the web that you’re putting ads on, or you just forgot the Google TOS rule.