At the time, she had just authored a regional travel guide to the Jersey shore. Today, she’s coming off the successful launch of her memoir, Running: A Love Story: 10 Years, 5 Marathons, and 1 Life-Changing Sport from Seal Press (March 2016 publication date).
I’ve been following Jen’s book marketing activities through her Facebook posts and have been impressed not only with her effort, but with the results, as well. She has done a masterful job of leveraging her skills, experience, and platform to create a book marketing success story
Guest Post by Joan Stewart of PublicityHound.com
Contact information is probably not the first thing that comes to mind when you think about book sales. But what if someone needs 50 copies of your book but wants to call you to negotiate a bulk price? Will he find your phone number at your website within 10 seconds? Or will you make him search for it until he becomes so frustrated that he leaves?
What if a reader, who never buys anything online, wants your book and prefers to pay with a check? Will she be able to find your mailing address
– See more at: https://www.bookworks.com/2016/12/missing-contact-information-is-killing-your-book-sales/#sthash.UzZdDh7d.dpuf
Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic.
Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis.
Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.
And while Facebook announces its algorithm revisions without assigning names to the changed algorithms, Google does assign monikers to its changes
The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the Internet) the tools to reach our prospective buyers without anyone else’s help. If you WANT to do more business, the first step (after having something to offer others) is to create a home base on the web.