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Do Bloggers Need To Know Good OnPage SEO? via @MARDENEC

http://conciergelibrarian.com/2017/02/04/good-onpage-seo/

What is good onpage SEO?  It is not enough to just send out RSS or use back-links. As a blogger these days, it is important to figure our how to use on-page SEO the right way.

Practice Good OnPage SEO

OnPage SEO

What is SEO?

SEO stands for search engine optimization and according to wikipedia it is ” the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.  Today we want to share with you the process I use for on-page CEO for my site.   I use the Yoast Plug in to help me with my On-Page SEO because it sets it out nicely and it is quite easy to follow.

The first thing to look at is your title.  Your keyword should appear in your title as well as your URL.  If you change your title at any point, don’t forget to also change the URL if necessary.  In the case below my keyword is OnPage SEO.

read more…

http://conciergelibrarian.com/2017/02/04/good-onpage-seo/

How to Set Up a Facebook Author Page for Beginners | #Repost via @IndiesUnlimited

New post on Indies Unlimited

How to Set Up a Facebook Author Page for Beginners

by Big Al

facebook logoA while back, I wrote an article here on IU which laid out the basics of Twitter. This post does the same for Facebook with an emphasis on what an author would need to setup an “author page” for their marketing and promotional efforts.

I’m going to assume you’re able to find your way to Facebook (www.facebook.com) and sign up for an account. As I did with Twitter, my contrarian nature means I didn’t do any of the things Facebook wanted me to when setting up the demonstration account I’ll be showing here. Really you should consider doing all of what they suggest. If you didn’t, you’ll get a page that is almost a blank slate with the top looking a lot like this. Read more of this post

Ways to market your book to double your sales. #bookmarketingstrategy #authors #video #Howtoebook

16 Ways to market online to max book sales

 

16 Ways to Market Your Book to Double Your Sales

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

  1. Build an attractive and easy to use website
    1. Have social media logos above the fold
    2. Have newsletter signups above the fold
    3. Use WordPress
    4. Have an about, product and contact page
    5. Use excerpts
    6. Have ecommerce, plus links to outside sites such as amazon, bn & smashwords

 

  1. Prioritize blogging
    1. Blog at least once a week
    2. Minimum of 500 words
    3. Add related pictures (you own)

 

  1. Work on your SEO
    1. Find 5 keywords (as nichey as possible)
    2. Use them every day on your website, blog or social media

 

  1. Build your email list & send emails regularly
    1. At least once a month

 

  1. Use Other Channels to seel your book
    1. amazon.com
    2. com

 

  1. List your literary site on local directories
    1. Find other author listings in your genre and do link exchanges.
    2. If you also review books (which you should) list your site at book review sites.

 

  1. Us Facebook Groups & Blog Posts Comments on other websites effectively
    1. Search for FB groups that are active and participate in discussions
    2. Follow blogs about the literary world and comment about the topic not about yourself

 

  1. Build a strong Social media presense
    1. Be a resource
    2. Don’t digital flyer drop (just go around FB and post your ads in random readers groups)

*Suggested: used book marketing influencers at Fiverr.com to do this for you.

 

  1. Create Video
    1. Use your phone or a special DLS camera
    2. Insert a great thumbnail at the beginning of video (use canva.com free)
    3. Work on editing skills.
      1. Suggested: If you don’t have an Apple product, you can you Windows MovieMaker for free and should be loaded on all Windows based computers. If you have a Chromebook, you can use the youtube editing software or other apps available in their store. On your phone, you can buy the professional version of Vivavideo (only 2.99) and edit videos.
    4. Consider Paid Advertising on Social Media
      1. Go for the free first and only if you have tried one through nine above
      2. Buy Carolyn Howard Johnson’s book, The Frugal Promoter http://amzn.to/28WmRFG

 

  1. Buy Banner Ads on relevant sites
    1. Book Club and Book Reviewers often have small ads available for as low as $5 for monthly ads.
      1. Suggested for the free: Do Banner Exchanges especially for local events that are relevant to your book.

 

  1. Partner with Influential bloggers
    1. These are book bloggers that have popular sites about books in YOUR genre.

 

  1. Create an affiliate (or referral) program
    1. com – see example here: http://store.payloadz.com/details/1009799-ebooks-fiction-sex-weed.html (See the Share and Earn blue area to the right side)
    2. E-Junkie.com – see example here:
      1. http://www.e-junkie.com/hubbooks/product/510655.php#Social+Media+Deluxe+Package (At the bottom is an affiliate program link)

 

  1. Collaborate with other author in your genre
    1. Link exchanges, banner exchanges, blog exchanges, feature exchanges… the list can go on!

 

  1. Try Google Adword
    1. Use the free first!
    2. Try going for Google Analytics first, study what your ROI (return on investments) from one through fourteen) and then do your own ads in places that really work.

 

  1. Never stop learning!
    1. Feedly is your friend (download app and get the paid version).
    2. Follow expert blogs in your field

Here’s the video where I talk about these tips and more.

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

I also said I’d mention the radio show with CK Webb who is always looking for various genre of authors.

WebbWeaver Radio ck webb http://www.blogtalkradio.com/webbweaverbooks# http://webbweaver-zelda555.blogspot.com/ ckwebb73@gmail.com

 

The fiverr ad I mention is right here. She has a quick turnaround too.

 

https://twitter.com/ChloeDBookworm/status/746460711715540992

 

(even though she’s from Canada, we’ll still give her a chance) 🙂

By the way, these ideas were helped by this post I found on pinterest that I geared toward books

16ways2doublesalesinbiz

 

Questions? Do you have more tips? Links to share? Please comment below.

Don’t forget to like and share this post! Thanks in advance!

#Marketing: TIME SAVING TIPS & TRICKS FOR #AUTHORS ON #SOCIALMEDIA #HowToEbookDotOrg

You ask for it and now it’s here. The video is loading and I have it all written down. Make sure you comment below if you have your own tips and tricks. I’d love to hear from you and don’t forget to share this with other authors and writers.

TIME SAVING TIPS AND TRICKS FOR AUTHORS ON SOCIAL MEDIA 

 wp-1462772174081.png

 

  • Focus more time on platforms that give the best engagement. 

 

Weekly checks on your stats can give you n idea of what is working to draw website traffic. Focus o. Items that you see have worked for you. Make sure you also check your search terms, how people looked you up, what sites they clicked on.

Also look at stats from you mailing list : sign ups, sales click thrus, and visits to the websites

You should spend more time a week cultivating. That ROI and riding the tails wind of any spontaneous traffic that came into your site.

 

  •  Use social media management tools 

 

When posting from your website/blog you should have automatic sharing tools, especially if you’re using WordPress, my favorite. When you publish you can instantly posting to Facebook, twitter GooglePlus, and even  Tumblr. Using this method is timesaving.

Also, use Hootsuite.

After publishing or scheduling to post, take the subject and link over to Hootsuite. Paste blog subject and status there to your social media connected and schedule out for later in the day, week, month and or year. This will save you time with promoting the post properly.

Other apps like buffer and Socialoomph assist with scheduling social media statuses to multiple platforms. as well.

 

  • Reuse old posts or repurpose older posts 

 

There is nothing wrong with Taking past posts and reposting them to your blog. There could be new ppl who are following you that haven’t seen you older content so giving them an opportunity to check out older post can solidify you to your newer followers as the expert you are.

You can also take past posts and repurpose them. Tweak them and add more content and them publish them again under a new title.

Remember you need a minimum of 52 post a year , once a week, to be considered active. Instead of coming up with 52 new ideas, repurposing and reposting posts, can be a great time saver for the busy writer.

 

  • Create systems or work habits to save time. 

 

When posting to your blog, have checklists and systems in place to cut down on thought processes. Adhere to the steps and /or checklist closely initially to help keep you on track. WRITE THEM DOWN AND POST THEM AROUND YOUR COMPUTER AREA, until they become 2nd nature.

Not having to think and doing things naturally help you make. Sure things get done and not having to waste time trying to go back and do things when you really don’t have time.

 

  • Batch tasks together and stick to the system. 

 

Doing task while you are in a general mode helps cut time on bumping from site to site or even from task to task and forgetting something. I’m very guilty of this, which is why I stick to batch systems

Batch 1 example

After While working on a blog post, check yr stats, update links and respond to comments, create social media images using canva.com.

Batch 2 example

Follow people on social media, respond to messages, retweet/share statuses

Batch 3 example

Save articles or links to read later, write down post ideas, delete expired promo statuses

Batch 4 example

Check book sales, set up next month promos. Write down promo ideas.

 

 

  • Outsource work – learn when  to let go and assign tasks 

 

Who can you outsource too: From new authors that ask to shadow you, older kids with idle hands and stare at their phone, unemployed friends who need gas money and virtual assistants

Guest blogging feature setups on blogs

Repeat general promotion and reminders on Hootsuite

Initial contacting bloggers and podcasters.

Research for upcoming events, library proposals and offline speaking engagements

Ready to watch the video?

Used correctly these tips can save time for all those busy authors that want more time to write.

Got tips? Add them below?

 

 

Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]

Practical advice for authors who are looking to market their books

Got a tip? KontactMe

Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE

RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers

Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.

Update 5/1/2016

see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post

Love these tips? Buy this author a coffee… CLICK HEREcoffee-animated-gif-5

Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!

Want more tips? Subscribe now to this author’s website. CLICK HERE.

How to Start Creating Facebook Instant Articles for Your Blog: #Facebook & @WordPressDotCom Team Up via @buffer

Facebook is preparing to roll out Instant Articles to publishers —of any size, anywhere in the world—next month by the start of their F8 conference, on April 12 and 13.

Read more at: https://blog.bufferapp.com/facebook-instant-articles-wordpress-plugin

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