Home » marketing (Page 8)

Category Archives: marketing

10 TOOLS THAT HELP ME SELL MORE BOOKS via @KseniaAnske #h2e

July 2, 2017 8:50 am / 1 Comment on 10 TOOLS THAT HELP ME SELL MORE BOOKS via @KseniaAnske #h2e

As you have probably noticed, I have switched my blog commenting system from native Squarespace to Disqus. And you have also probably noticed that if you hang out on my site for a while, a popup will tell you not to kill me for a popup but instead to subscribe to my fabulous newsletter. This is all part of what I told you I’d do: focus on selling my books. You see, this May 15th it’s been 5 years since I started writing full-time, and though I soared at first (there was lots of interest in my first trilogy, even from agents), I then painfully crashed into the gulch of despair of not-making-money-as-an-author. For a while I waited for something miraculous to happen, as in, somehow magically Rosehead would get on all bestsellers lists and I wouldn’t have to do squat. Well, no miracle happened, and eventually I had to collect myself back together, bone by bone, and climb out (the perfect crisis of the Hero’s Journey, by the way). And now I’m on my way back up. I’m not up yet, but I’m getting there. Because my plan is to:

GET MY SHIT TOGETHER AND START MAKING A LIVING FROM SELLING BOOKS.

To do this I have dusted off my rusty start-up brains, and lo and behold, even though I’ve been only flexing my marketing and selling muscles for two weeks, my numbers are climbing! In the last 4 days, since I put up a popup, I got 14 new subscribers to my newsletter at 12% conversion rate, which is at the top bracket of the industry standard (2-12%). Well then. Let’s see what happens when I get my entire system running. And that is:

7 Simple Low-Cost SEO Tips to Boost Your Business Blog via @jeffbullas #h2e

July 1, 2017 3:13 pm / 1 Comment on 7 Simple Low-Cost SEO Tips to Boost Your Business Blog via @jeffbullas #h2e

Sharon Conwell

It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there are few reasons not to keep a business blog.

A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket your search engine rankings. It also opens up a valuable channel of communication between you and your clients, builds trust, and generates new leads that translate into tangible business gains.

Even better, a blog can help you establish yourself as an expert within your field, and share your knowledge and experience in an engaging manner.

While creating content for a business blog undeniably requires considerable time and effort, there are a number of free or low-cost ways to optimize your site for search engines. Here are 10 effective and economical ways to become an SEO superhero.

Brand You: How to Find Your Author Brand #h2e

June 27, 2017 3:30 pm / 1 Comment on Brand You: How to Find Your Author Brand #h2e

By: Diana Forbes

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

I come to novel writing by way of advertising, and I tend to view the task of marketing one’s books through an advertising lens. It took me a long time to get an agent for my newly published book, Mistress Suffragette (Penmore Press, 2017), so I was able to devote plenty of attention to thinking about my brand.

When I was in advertising, I learned that Madonna is a brand, and so is Coca Cola. So, let’s look at Coca-Cola: What does it stand for? For starters, it’s red—in other words, high energy. It’s also caffeinated. And, if you go back to the days of the “Have a Coke and a Smile” slogan, Coca-Cola also stands for happiness.

Red, caffeinated, happiness. Those words have become synonymous with Coke. Every time I watch a Coca-Cola commercial, I see the color red, and I watch as people jump up and down for joy while drinking it. That feeling defines the brand.

In the same way that having a clearly defined brand helps Coca-Cola connect its drink with the millions of people who love it, I believe that having a clearly defined brand will help people connect with you and your work. Here’s how to do it.

Choose 5 Adjectives

I like to reduce my brand—really, any brand—to five adjectives. I describe my author brand as humorous, smart, and feisty, with a heavy dollop of New York City thrown in. Historical rounds out my list to five adjectives since it’s the genre I write in.

read more http://www.digitalbookworld.com/2017/brand-you/

Reading Across America: How to Brand Your Reading Series #h2e

June 23, 2017 2:17 pm / 1 Comment on Reading Across America: How to Brand Your Reading Series #h2e

Literary Hub by Andrew Lloyd-Jones /

When I was first trying to get a job in advertising, a creative director told me that at its heart, it was a relatively simple job.|

If we were trying to sell cat food to cats, he told me, we’d be out of luck because none of us have any idea what cats are thinking. But we’re telling stories to humans, he said, and we all know what it’s like to be human.We launched Liars’ League in London in 2007 with a simple concept: Writers write, actors read, audience listens, everybody wins. We accept themed submissions from writers, our team selects the best handful, and then we cast actors and host rehearsals before they perform the reading in front of a live audience. The original idea grew from our desire to give writers’ work the best possible public performance: not every writer loves reading.

When we decided to set up Liars’ League NYC, the London series had been running successfully for more than five years. Given our fairly uncomplicated model, we assumed the transatlantic translation would be relatively straightforward. It wasn’t: it turns out there are more reading series in New York than there are in London. Like, a lot more. In New York, you can be competing with several readings on any given night. So we realized we had to do more than just throw up a Facebook page and wait for the world to beat a path to our door. To find our audience, we had to tell our own story—to brand ourselves.

How Does an 8,000 Word Story Go Viral? #h2e

June 22, 2017 1:29 pm / Leave a comment

KALEIGH ROGERS

Image: Alfred Lui/Flickr

A recent Atlantic story set a daily traffic record, but most people read it in bits and pieces, while eagerly sharing.

“Did you see that story in the Atlantic?”

This question was all that filled my world on Tuesday, after the Atlantic posthumously published an 8,000-word, complex exploration of an author’s relationship to the woman who was his family’s slave. The story quickly exploded—even amid the endless breaking news cycle in Washington—setting online daily traffic records for the magazine, according to the senior director of communications. It sparked many a twitter essay, blog post, take, and counter-take as the online literati tried to tease apart the difficult and emotional narrative. If you haven’t yet, you should really read it.

But as fascinated as I was by the story and its impact, I was also intrigued by a familiar trope and frenzy that takes place whenever a juicy, intelligent long read is published.

10 Truths About Content Marketing You Need To Know 100 #Jeffbullas #h2e

June 22, 2017 5:31 am / Leave a comment

100+ Jeffbullas’s Blog by Jeff Bullas

9 Truths About Content Marketing That You Need To Know

It was one of those days. My computer had stopped working.

Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop.

Problem fixed.

Then I tried to login to the internet. I was met with that message….”website can’t be found…please check your network diagnostics“. I knew the solution. Restart the wireless router that was sitting in the corner of the office.

So…..here is a truth about machines.

It’s that most of them start working again when you turn off the power for a few minutes.

So here are some truths about content marketing.

Content Marketing Equates to Visibility and Increased List Size via @kathleengage #h2e

June 20, 2017 12:43 pm / 1 Comment on Content Marketing Equates to Visibility and Increased List Size via @kathleengage #h2e

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here.

The idea is to get your content seen by as many people as possible who have an interest in your information.

There are lots of ways to do this with some of my favorite being…

http://www.powerupforprofits.com/2017/05/content-marketing-equates-to-visibility-and-increased-list-size.html

This is the Reason Content Marketing for Writers Matters #h2e

June 19, 2017 1:23 pm / 1 Comment on This is the Reason Content Marketing for Writers Matters #h2e

BadRedhead Media by Rachel Thompson /

Content marketing.|

It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any…

.@Amazon Keywords That Pull In More Buyers #h2e

June 17, 2017 3:39 pm / Leave a comment

If you’re an indie author, you’re also in the business of book marketing.|

Did you know that?

That’s the first thing you need to know about the publishing industry. Writing great books is only the first step – and with 4,500+ books published each day, getting readers is the hardest part.

Finding a way to set YOUR book apart from the pack isn’t always easy.

Amazon Keywords that set your book apart from the pack! via @bookgal #amazonhacks
Click To Tweet

Luckily, I can tell you how to make it happen.

Amazon keywords. You may be surprised by how often they are under-utilized. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books.

But as with all tools – you must know how to use them correctly and effectively. And the “trick” here is understanding how you pull in buyers.

The Value of Consistent Book Marketing #h2e

June 16, 2017 3:37 pm / 4 Comments on The Value of Consistent Book Marketing #h2e

From my years in publishing, I find many writers expect to have instant success.|

While they may not say it verbally, they show this expectation in other ways. It makes sense since we live in a fast-moving, instant message world. One of the ways I see this expectation is in contract negotiations with new authors. In the details of the contract sometimes writers try and narrow the length of the contract to two or three years. I understand their desire but I often end up explaining that books sometimes take several years to take off and reach the public. At Morgan James Publishing, we’ve had a number of books with modest sales in the beginning, but the author consistently works at marketing and spreading the word about their book. These authors try multiple approaches to reach their audience. Then almost without explanation, their book begins to consistently sell in large numbers—month after month.

How To Ebook