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How to Market Your Book in Four Easy Steps (Part 1)

by Christina Kaye, @topshelfedits

So you’ve written a book. Great job. But that fact alone doesn’t guarantee you’re going to sell copies. Simply uploading your book and listing it on Amazon/Kindle or Ingram Spark will not magically generate sales, with the exception of your friends and family. You must take action and actively market your book if you ever want to sell more than a handful of copies.

Before we begin talking about some ways you can market your novel, I think it’s crucial to share my biggest piece of advice with you on how you can increase your potential for selling lots and lots of books. Have your book edited by a professional and hire a professional designer to create a compelling and unique cover for your book. Nothing kills book sales more than poor editing and unprofessional looking covers. Also, be sure you spend quality time writing an effective, well-written, and compelling back cover blurb and Amazon description. These are things potential customers will look at next once your title and book cover have snagged their attention. Finally, you want to make sure you price your book appropriately – not too high, not too low. Check other books in your genre and see how they are pricing for both print and e-books and either match or beat their price.

But let’s assume for the sake of this article that you’ve done all these first steps. What happens next?

This is not an all-encompassing list, mind you. But it is more of a highlight of some of the biggest tactics you must be doing at a very minimum to sell more books.

read more https://elizabethspanncraig.com/uncategorized/how-to-market-your-book-in-four-easy-steps-part-1/

Will There Be A Thriving Marketplace For Books Of The Coronapocalypse?

During our pandemic playtime at home, America is watching more television and spending more time on screens than anyone ever imagined. It is as if the nation is home on a long snow day for well over a month straight. But when I watch television shows (Bosch on Netflix was my latest binge conquest), I notice that I am drawn to – and jealous of — seeing a corona-free world play out before me.

Maximizing Goodreads (Podcast)

How to Market a Book With a BOGO

Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book.

Which is why I love promotions like BOGOs – buy one, get one or give one, or limited time access campaigns – which is what we did for our Master Amazon Video Program. We offered limited access to the video series if readers bought a copy of How to Sell Books by the Truckload during the pre-order phase, and it was really successful.

But there are some rules to follow when figuring out how to market a book with a special promotion like this, if you’re going to do it successfully:

read more https://www.amarketingexpert.com/how-to-market-a-book-with-a-bogo/

Which Words Does Every Author Need To Know?

What is the greatest tool a writer can possess?

Some might say it is their imagination. Others may point to their computer. Some will say it is their ability to research, question, and explore. All of that may be true, but to be a strong writer you certainly need to have a mastery of a great vocabulary.

1200 Words You Should Know To Sound Smart: Essential Words Every Sophisticated Person Should Be Able To Use, by Robert W. Bly, is a good place to start if you want to build a great command of the English language.

The author of over 70 books and labeled “America’s top copywriter” by McGraw-Hill, Bly was the recipient of the American Writers & Artists Inc’s. 2007 Copywriter of the Year Award.

The book jacket copy promises this:

“Complete with clearly written definitions and examples for using these words in a sentence, 1200 Words You Should Know to Sound Smart is your sublime guide to a superlative vocabulary.”

Who is to say which words are more important or impactful than others? The author believes that those who embrace his book will be seen as smart, perhaps smarter than they really are.

“People who have a good vocabulary come off as confident, intelligent, and motivated,” says Bly.

Here are some words contained in this breezy read:

read more http://bookmarketingbuzzblog.blogspot.com/2020/05/which-words-does-every-author-need-to.html

The Pros and Cons of Having Multiple Blogs

The pros and cons of having multiple blogs

This post is based on episode 188 of the ProBlogger podcast

As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a position where I could devote all of my time to either one of them and still earn a full-time income.

But while are definitely benefits in having two well-established blogs, those benefits come at a cost.

So this week I want to talk about both the benefits and the costs of having multiple blogs so you can decide whether it’s worth doing.

But first, I need to talk about how these two blogs came to be, and about the other blogs that were discarded along the way to get to this point.

read more https://problogger.com/multiple-blogs/

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Guest Post: How YouTube Helps Your Social Media Marketing

By Katherine Lane

It has become more convenient today to give people a lasting impression about you on social media through the different online platforms–that is, depending on what you are into. Facebook is not the only one that offers the opportunity for Internet marketing. Using another platform like YouTube, for instance, can become a helpful business strategy to generate online traffic.

As far as content is concerned, video marketing on YouTube has become an effective approach. Increase YouTube views, and you can establish yourself, rather than solely setting up a website where people must find it.

Here are five reasons why YouTube should be an immediate marketing strategy:

read more https://digitalpubbing.com/guest-post-how-youtube-helps-your-social-media-marketing/

10 free book promotion ideas

One of the most common questions authors ask is: “How can I promote my book without spending money?

There’s a lot you can do that’s free and effective; I’m listing 10 ideas below. Before acting on them, though, ask yourself these questions:

  • Is my book as good as it can be? Does it look and read like anything I’d find in a bookstore or library?
  • Is my book’s cover appealing and appropriate for the genre?
  • Is my book professionally edited?
  • Do I know who will love my book? And do I know as much as possible about those people so I know where I’ll find them both online and offline?

All of this is important because readers are interested in good books. Not so-so books. Not books you rushed through to meet an arbitrary deadline.

And, you need to be marketing to people who read the kinds of books you write. Otherwise, you’re wasting your time.

read more https://buildbookbuzz.com/10-free-book-promotion-ideas/?

3 WAYS TO TURN YOUR CASUAL READERS INTO DIEHARD FANS

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3 WAYS TO TURN YOUR CASUAL READERS INTO DIEHARD FANS

Have you ever wondered why some authors seem to have such a dedicated fanbase? And more so, how you can establish one yourself?

Converting your casual readers into diehard fans is crucial to the longevity of your writing career. And luckily, it’s not too difficult to help your audience make the transition. It just takes a bit of know-how and creativity.

Let’s explore three unique ways that you can transform casual readers into raving fans.

read more https://indiereader.com/2019/10/3-ways-to-turn-your-casual-readers-into-diehard-fans/