Stephen King once said: “If you don’t have time to read, you don’t have time (or the tools) to write.” So why does this matter? Well for a variety of reasons, not the least of which is that we always need to be learning and growing in our genre – when we don’t, our book promotion suffers, even at times growing stagnant. But also, it’s just good business. As a business owner, I am always getting to know my competition. Sometimes I network with them or support them in some other way.
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Yearly Archives: 2019
EP185: How to Grow a Personal Brand on YouTube
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Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.
Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.
read more: http://digitalmarketer.libsyn.com/ep185-how-to-grow-a-personal-brand-on-youtube
How to Launch a Book and Ecourse with Matt Tommey
Do you use your content to the fullest? Have you fully explored all the options you have for using your book for income and impact?
In this training, Matt Tommey shares with us how repurposing helped him launch a book and an e-course. Plus, he shares other book marketing tips that he has had success with.
How KDP Promotion Raise Book Sales
read and Listen Below:
http://www.trainingauthors.com/how-to-launch-book-and-ecourse/
Subscribe to the Podcast: iTunes | Stitcher | RSS
10 Secrets to Being Less Overwhelmed With Book Marketing
We can learn so much from one another.
Being an author often means we sit at our desk for hours on end, living in our imaginary worlds, creating conversations, and listening to the voices in our heads. It’s an isolating occupation!
But when we get out into the real world and interact with others, it can be glorious.
I recently had the privilege of talking to a group of authors during a five-day conference in the mountains of North Carolina. I love getting to meet authors face-to-face and spend quality time with them.
One of my favorite things to see at conferences is an author’s “aha moment” – that moment where they discover the answer to a problem or they learn something that will make their life so much easier.
I love to share those “aha moments” because it shows that you aren’t alone. You know there is someone else who has struggled with what you’re dealing with and there is an answer. And most of the time, the answer isn’t nearly as difficult as you might think!
I wanted to highlight the top 10 “aha moments” that will help you be less overwhelmed and see a bigger difference in your book marketing:
read more https://www.mixtusmedia.com/blog/10-secrets-to-being-less-overwhelmed-with-book-marketing
Why Authors Must Only Market To 1% Of The Population
I must confess to being a fan of The Twilight Zone, an amazing series that ran on CBS-TV for five or six seasons in the 1960’s. I know I am not alone in valuing the black and white show that intelligently and touchingly explored a nation’s morals, fears, confrontation with technology, government, power, war, beauty, greed and other leading issues of the day — many of them timeless. But I’m always surprised when someone, especially a contemporary of mine, says they don’t like or never watched the series.
Of course we can’t all have the same tastes, passions, or views – and certainly we won’t all watch the same TV show, movie or play. But that also means we won’t all read or like the same book. Yours included.
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
5 Big Blogger Complaints That Affect Your Book Promotion by Penny Sansevieri
Bloggers are key influencers in today’s buyer market and should play a pretty consistent role in your book promotion efforts.
That being said, it’s usually a lot of work, takes real finesse, and forces you to develop a thick skin and come to terms with the fact that all authors hear ‘no,’ even the most successful ones.
But you won’t hear ‘yes’ without the same efforts that also produce the ‘no’s’.
So a successful collaboration with a blogger who already has the eyes of hundreds or thousands of individuals in your target buyer market is not an opportunity you want to throw away. (After you finish this article, go here for more ideas on how to find and pitch book bloggers.)
Since we’ve now (hopefully) come to terms with the fact that you need to be researching and pitching bloggers as part of your book promotion plan, I want to give you some tips based on some of the biggest blogger complaints that will definitely affect your chances of getting a ‘yes’ next time.
read more: https://www.amarketingexpert.com/blogger-complaints-book-promotion/
Promoting Yourself as an Author: @metcalfwriter
Being an author nowadays is all about making yourself known, and here are six great pointers as to the most effective ways:
1. Be present – Everywhere! Get on all the social media sites so your readers can find you and interact. They want to see you and relate to you. They’ve already bonded with your writing, and you can help guide them towards your other books so they can love you even more!
Why Recommending (other) Books is an A-Game Book Promotion Strategy for 2019: @Bookgal
Reading Time: 7 minutesWhenever I’m being interviewed, or teaching a workshop or panel, the question invariably comes up about what I’m reading. “What’s on your nightstand?” The interviewer (or an audience member) will ask me. If you’ve ever been in this position to be asked this question, and didn’t know what to come up with – you’re not alone. Many authors I speak to make little or no time to read other books, which always surprises me. In some unfortunate cases, when asked what books they are reading, authors can only cite their own, which is a mistake. While I realize that book promotion likely takes up a lot of your time, reading will not only help you broaden your horizons, but help you sharpen your writing skills, too.
How to Choose Amazon Categories to Increase Your Sales: @TCKPublishing
Choosing the right categories on Amazon for you book or product can make a huge impact on your sales.
Why Choosing the Right Amazon Categories Matters
There are two reasons why you need to pick the best categories.
read more: https://www.tckpublishing.com/how-to-choose-amazon-categories/
How to Crowdfund Your Writing With Patreon: @LucyASnyder @WritersDigest
Patreon offers creatives a more sustainable model for crowdfunding—ongoing micro-payments from interested benefactors.
Many writers dream of quitting their day jobs and becoming full-time freelancers. And while that is achievable, it’s a difficult prospect for poets, playwrights and midlist fiction writers. Writing organizations such as the Science Fiction & Fantasy Writers of America consider a minimum professional rate for fiction to be six cents a word. Many novels only receive advances of $5,000–$10,000. Think about your basic living costs. A book that took years to write may only cover rent for a few months. Making up the difference as a freelancer is challenging, to say the least!
The good news: Crowdfunding can fill that uncomfortable financial gap. Kickstarter and Indiegogo are great for funding specific projects such as novels, plays, anthologies and poetry collections. But if you’re seeking ongoing, monthly support for your creative endeavors, take a closer look at Patreon (patreon.com).
THE BIG IDEA
Launched in 2013, Patreon is conceptually the modern version of the old system whereby artists and writers sought out wealthy patrons for support—but the key difference is that popular Patreon creators are supported by dozens or hundreds of people rather than a single rich benefactor.
Identifying Your Ideal Reader (Podcast): @valerie_francis @timgrahl
Key Points From This Episode:
Welcome back to The Book Launch Show, helping authors launch and market their books. This week on the podcast we are going to dive into more with Valerie Francis. Valerie is a best-selling indie author, story editor, and creative entrepreneur who is trying to figure out her marketing strategy and how to build her platform as an author. One of the things that is very tough for writers of all backgrounds is figuring out who exactly you’re talking to and being very clear about that. It can be scary, it can feel like you’re alienating people that would be interested in what you’re doing, and you often feel like you don’t want to leave anybody out. However, narrowing down your audience is also a really important practice. So in this episode we walk through that and talk about how to do it, why it’s important, and truly work through our struggles on the topic. This is a really important episode and something that everybody who is trying to build a following really needs to be clear on. So stay tuned to hear it all!
read more https://booklaunch.com/identifying-your-ideal-reader/
How To Ebook 