Materials on how to write, publish and market your ebook
Ah yes, the question that so many of us toss and turn at night trying to answer: How do I get more subscribers for my newsletter? We’ve figured out how to use Mailerlite or Mailchimp of some other mail delivery service, now how do we find readers who want to hear from us? Here are a few ways the IU staff builds their subscriber lists.
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21st Century Marketing for Authors gives beginning engagement tips and thorough knowledge of how to present yourself and your website in today’s world. Learn how to take the old and make it new, but what not to do anymore or what doesn’t work.
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After The Book Marketing in the 21st Century ebook version- This is a basic resource sheet with links that are mentioned in the pdf and video. Download it now for free.
The 21st Century Marketing video can be seen on YouTube for FREE at http://youtube.com/sylviahubbard1
See below for details about the paperback version.
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What’s the best way to announce your book via e-mail?
I’ve received quite a few book announcement e-mails lately. I want to be excited for the authors, because this is a big deal. Sadly, though, most of the messages aren’t very compelling.
More often than not, they’re self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon in the next 24 hours, I can become a best-selling author!”).
Some are brief: “My new book is out. Here’s a link where you can buy it.” Others are rambling. None of them tell me why I’d want to buy the book – what’s in it for me, the reader.
read more https://buildbookbuzz.com/how-announce-your-book-email-blast/
Digital platforming on social media can feel endless. If it’s not leading to book sales (and let’s be honest, it probably won’t) it can feel fruitless. But that doesn’t mean building your author platform online isn’t important.
Over time, all those individual connections you make add up to a following, and a following contributes to a readership. It can also be great for networking with publishing professionals who can help your career grow.
So, sorry, I can’t excuse you from online platforming. But I can help you stay sane while you do it. With a strategic foundation, a few great tools, and established boundaries, any author can build a platform without the overwhelm.
Here are a few steps you can take while you’re building your online audience that can save your sanity:
Jo Van Every shares her top tips for completely metadata on distribution platforms – and kindly shares her metadata template
An essential part of the indie author’s self-publishing process is to complete the metadata on the distribution platforms of your choice. You might hire other professionals for some of the tasks involved in the process, but uploading the metadata is likely to rest with you, the publisher. In this post, Jo Van Every explains how to upload your metadata like a professional.
You’ve read all the advice and figured out what platform(s) you will use to distribute your self-published book. But when you log in to the first distribution platform, you find yourself faced with a lot of drop-down menus, text boxes, and possibly multiple pages of metadata information to enter before you can upload your files.
You might have to to find the information, some of which you didn’t know you’d need, and some of which is in a form you’ve never heard of before. (BISAC codes, anyone?) You’re not sure you’ve got enough time to do it all. You aren’t in the right frame of mind to draft text. AAARRRGGGHHH!!!
But there’s an easy way to help you get through this challenge: create a metadata checklist and use a metadata template.
(Image by JEShoots via unsplash.com)
read more https://selfpublishingadvice.org/metadata-book-distribution-platforms/
If you’re a self-published author and you haven’t started using the Amazon pre-order option for KDP authors (Kindle Direct Publishing), it can really benefit your book marketing! After all, it has really helped level the playing field.
To be clear, this is not a “click publish and they will come” opportunity. It is, however, definitely a great way to build buzz if you’re willing to put in the work.
Like many authors, you may wish to work with a book promotion company like mine to really maximize this effect of your pre-order book promotions. Regardless of whether you do it all on your own or not, it’s important to know what the benefits are and the options available to you.
With that in mind, here’s an overview of the biggest benefits of the Amazon pre-order:
read more https://indiereader.com/2019/03/how-to-sell-more-books-with-amazon-pre-order-strategies/
Wondering how to set up local book links for your ebooks to direct readers towards the right online store for their country of residence? Russell Phillips describes some easy ways to do this on your author website.
read more https://selfpublishingadvice.org/local-booklinks-ebooks/
When Amazon launched Alexa Skill Blueprints last week, they drastically lowered the skill level required to develop new tricks for Amazon’s smart speaker. Now anyone can put their work in the Alexa Skills Store with no coding skills and only a minimum of technical knowledge.
WPTavern reports that the first round of blueprints were designed with content creators and bloggers in mind. (Since there’s no search feature on that site yet, we’ll have to take their word for it.)
Most advice for writers includes the concept of building an email list to forge a relationship with readers and to promote future releases. If you go to most author websites, there is typically some mechanism to join their email list. However, if you’re on the email list of hundreds of novelists (like I am), you’d be shocked at how seldom writers make contact. Most readers would be lucky to get one or two emails a year from an author (at best).
Ironically, it seems as if most novelists just don’t know what to write when it comes to contacting their list. Many resort to writing about writing (yawn) or sharing too much about things unrelated to their work (politics, their kids, their health problems, etc.) — neither of which are of much interest to most readers.
So, what kind of information should you send to your email list in order to nurture those relationships to sell more copies of your next novel and your backlist?
Here are some ideas…
Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns.
Really, there’s no wonder why they do it…
Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads.
Another study from Curata points out that 74% of today’s companies confirm that content marketing is enhancing the quality and increasing the quantity of leads.
Clearly, content promotion strategies are crazily effective and popular in today’s marketplace. Regardless of your business type and industry, you can leverage content to improve your brand’s awareness, develop a solid brand reputation, and eventually increase your leads and sales.
In today’s post, I’m sharing 10 proven content promotion strategies to improve your business’ exposure and performance. Pay attention to the details, learn new tricks, and implement your own twists.
read more https://www.jeffbullas.com/proven-content-promotion-strategies/
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