by Creative Guest

Web design is about more than just looks; it’s also about function.

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Your website’s design can potentially make or break you, so I’m here to help you succeed. I even have some tips for you at the end.

Before we get into the design side of things though, let’s start with the need for an author website at all.

read more : https://www.thecreativepenn.com/2019/01/16/the-importance-of-having-a-well-designed-author-website/

In the abstract, a book tour looks like it might be tremendous fun: packed houses of adoring fans, expense-account dinners in fancy far-flung restaurants. I’ve now promoted three books across a couple dozen states and 10 countries, and my experience has looked much more like bleary-eyed airport breakfasts at one end of the day and modest register tallies at the other, which begs the question, was this worth it?

But that depends on the answer to a different question: what’s the goal?

A dozen years ago, before I’d started writing books and was still publishing them, I asked my brilliant boss, Peter Workman: Why do we expend such a huge effort producing seasonal catalogues? Why do we run around like lunatics to finalize covers, on-sale dates, point-of-sale promotions, and everything else—such a frenetic outburst of redesigning, numbers crunching, consensus building, and decision making—all just to produce this printed marketing item? Who cares?

read more https://www.publishersweekly.com/pw/by-topic/columns-and-blogs/soapbox/article/79110-book-tours-are-more-than-just-showing-up.html