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Yearly Archives: 2018

Watch “How To Deal With Self-Doubt As A Writer” on YouTube

How to Price Your E-Book for More Consistent Sales

How do you price your e-Book to maximize on sales potential? I get this question all the time.

Sadly there’s no silver bullet book marketing strategy that will secure you success every time. There are some factors to keep in mind that should put you in the ballpark.

And if you’re an indie author, the ballpark is a great place to be, because you have book marketing flexibility. That lets you play with your pricing a bit to fine tune what seems to work best for where you’re at in your publishing career.

Because let’s be honest, as you become more established, with a strong following, you can command more per book.

read more https://www.amarketingexpert.com/price-for-consistent-sales/

5 Easy Ways to Upgrade Your Reader Engagement

It’s one thing to write and publish a book, but reader engagement is a whole other ballgame.

Reader engagement is what gives you longevity, it helps you sell more books, and it should be the driver for all of your book marketing.

But I’ll be honest, it’s also really hard, especially when you’re just starting out.

So I’ve collected a few tips but really the key to book marketing isn’t doing everything, it’s doing what works for your genre and your reader market.

It will take some trial and error before you sell more books in response to your efforts, but it will be worth it, because remember, reader engagement is the key to longevity for your publishing career.

read more https://www.amarketingexpert.com/5-easy-ways-upgrade-reader-engagement/

Five Tips for Getting the Most Out of Your Goodreads Giveaways

Whether you have a book coming out in a few months, want to keep the momentum going on a frontlist book, or rekindle interest in an older title, Goodreads Giveaways can help drive discovery and reviews for your books with readers. Goodreads Giveaways have been used in all kinds of marketing campaigns, from breaking out a debut author to continuing the momentum and creating a runaway bestseller.

Submit Your Book to Holiday Gift Guides

By Joan Stewart

Whether you write fiction or nonfiction, your book will make a welcome gift.

But how can people buy it for friends and loved ones if they don’t know it exists? They read about it in a holiday gift guide.

Gift guides are published by:

  • newspapers
  • magazines
  • newsletters
  • bloggers
  • websites
  • even radio and TV shows

read more https://www.thebookdesigner.com/2018/01/submit-your-book-to-holiday-gift-guides/

Will Companies Bulk-Buy Your Book?

The bigger the company, the bigger the buy, but also the bigger the bureaucracy.  They will want to vet you and your book.  If they find one thing that contradicts their image, company philosophy, or goals, they won’t buy the book.  If they find other books more useful and appropriate, they won’t buy yours.
Corporations may also buy your book or use you as a corporate spokesperson if they can utilize you to help with their image in public.  For instance, if your book discusses how to balance family and business life a company may want to show what a great corporate environment it fosters by having its employees get a copy of the book and also let the media know that they are adopting your suggestions.  The media may then interview you about the book and your work with this company.
The key to selling to corporations is certainly timing, luck, persistence, and selling a useful book to the right individual at that company.  But it also comes down to your approach.  Just how will you present your book to the company?

Watch “WC Selling Ebooks with Sylvia Hubbard and Kenesha Williams” on YouTube

Indie Authors and the Value of Free Content

Jane Friedman takes a look at why authors should embrace free content and stop complaining that writing is being devalued.

What Digital Company does your local library deal with?

There are dozens of companies operating in the digital library space such as Baker & Taylor, Hoopla, LexisNexis, Overdrive, RBDigital, or Zinio. These guys primarily power the audiobook and ebook collections at your local branch. Some of the bigger libraries deal with more than one company, which has a huge impact on the number of titles available. What company does your local library deal with and what are your overall impressions of the service? Do you read all of the digital content within a dedicated app or send it directly to your Kindle or Kobo?

read more https://goodereader.com/blog/digital-library-news/what-digital-company-does-your-local-library-deal-with

7 Pro Tips to Up Your Game on Instagram Stories

As Hootsuite’s social media coordinator by day and a professional DJ by night, Christine Colling uses Instagram Stories—a lot. That’s why we asked for her advice when it comes to using the Story feature to boost engagement and build an audience. Here are her seven pro tips.

read more: https://blog.hootsuite.com/insta-story-expert-tips/