Book reviews are important for social proof as well as getting marketing opportunities like BookBub placement, for mining quotes for ad copy, and understanding how your author brand is perceived. But how do you get reviews, especially if you’re just starting out?
Watch the video below or here on YouTube. You can also read the article and notes below the video.
If you publish wide, as I do, then you will want to sell more books on the other platforms in order to reduce your reliance on the largest store and develop relationships with other readers in other markets.
As Kobo Writing Life European Manager, I’ve had the chance to often meet and talk with Joanna Penn about indie authors and the self-publishing career.
Many things have changed on the platform within the past five years and we care a lot about our authors’ feedback to improve our service.
When I meet with indie authors at fairs, they often ask for tips to optimize their presence on Kobo. Mostly, they are looking for ways to promote their books and make more sales on our store.
When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most.
By Martin Cavannagh
It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest.
A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the first week. There are literally dozens of things you can do to market your book—but in this post, we’ll show six of the most important things you can do on launch day.
Book merchandise, a.k.a. author swag, seems to be one of the latest trends in book promotion. Today, it is our pleasure to welcome Melissa Chan of Literary Book Gifts who explains what to consider and how to go about creating merchandise for our books. I think you’ll find her article an interesting read.
And, if you missed it, you may also want to check out this recently published article by Nate Hoffelder for more information on the subject.
Creating merchandise for your books can be a great way to promote your book while generating income through a new revenue stream.