Home » 2017 (Page 23)

Yearly Archives: 2017

How To Manage Your Time and Automate Your Author Marketing With Nick Stephenson @TheCreativePenn #h2e

June 11, 2017 8:58 am / Leave a comment

(Joanna Penn) /

download (size: 48 MB )

There is never enough time for everything we want to do as writers, let alone in the rest of our lives.|

In today’s show, I talk to Nick Stephenson about prioritization and automation of author marketing, so we have more time to write … and to live.In the introduction, I talk about some exciting developments in audio. ACX.com opens up to authors in Canada and Ireland; Audible announces a $5 million fund to commission new works from emerging playwrights that will be turned into audiobooks; and indie author Brian D Anderson gets a six-figure audiobook deal with Audible, as reported by Fuse Literary.

In personal news, How to Market a Book Third Edition (available on pre-order) is with my non-fiction editor and will go to the audio recording studio end of next week.

Should You Have More Than One Bio? YES. Here’s Why… #h2e

June 10, 2017 5:31 pm / 1 Comment on Should You Have More Than One Bio? YES. Here’s Why… #h2e

Sometimes the shortest things can unexpectedly be the hardest to write.|

And that’s the case with author biographies, or bios for short. Bios aren’t like CVs. They’re not as formal. They are more like mini-stories. They give a flavour of the person behind them. And like query letters and blurbs, they function as ‘hooks.’Over the course of a writing career, you’ll discover you need more than one bio. In fact, you might find that you need quite a few. Each of them will be written for particular purposes, whether that be pitching for genre-specific projects, for festivals and conferences, or for book proposals and blurbs. Each of them will have a slightly different angle, though they encapsulate the same basic biographical and bibliographical information. And though they may fall into ‘types’ of bios—ie, for publication, presentation or industry purposes—each bio is also slightly different, even within each type.

17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via #Buffer #h2e

June 10, 2017 5:09 am / 1 Comment on 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos via #Buffer #h2e

Written by Alfred Lua

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

Watch “How to Rank your Book Higher on Amazon” on YouTube

June 10, 2017 2:09 am / 1 Comment on Watch “How to Rank your Book Higher on Amazon” on YouTube

The Ultimate Guide To Using Social Media To Grow Your Blog Traffic

June 9, 2017 9:26 am / Leave a comment

Social media is a wonderful inexpensive traffic generator.|

But, before you waste your time doing things without reason, it’s a good idea to try to sit down and understand what it takes to use social media in this way.

Imagine a traffic generator that sends you, day after day, inexpensive but loyal and targeted traffic, where all you have to do is be social, engage, and share. If you want to be successful using social media as a way to bring in traffic then it’s important to separate messing around on social media to truly using it as a way to grow your website traffic.

Know Who You Want to Visit Your Website

How to Set Clear Goals and Objectives for Your Book Launch

June 8, 2017 11:33 am / 1 Comment on How to Set Clear Goals and Objectives for Your Book Launch

You write books for a reason, right?

So, what do you want to achieve with the launch of this particular book?

Is it to generate pre-orders, sales, or affiliate and partner sales?

Is it to hit bestseller lists and see your name trending along with the who’s who of the literary world?

Is it to increase visibility, extend your reach, drive traffic to your website, grow your platform, build your brand, or leverage your book as a business tool?

Is it to become the Steven King, John Grisham, or Nora Roberts of your genre? Perhaps it’s something more altruistic like making a difference, inspiring people, and changing lives for the better. These are all valid reasons to write and launch a book, but they’re not necessarily all relevant for this launch.

Before you begin defining specific goals and objectives, it’s crucial to reconcile how this launch fits into the bigger picture.

Watch “📚📚📚ROI -What Worked For You?#bookpromotion” on YouTube via @sormag

June 7, 2017 11:07 pm / Leave a comment

How to Use Social Media to Hype Your Product Pre-Launch #hootsuite #h2e

June 7, 2017 4:43 pm / 1 Comment on How to Use Social Media to Hype Your Product Pre-Launch #hootsuite #h2e

You’re excited about the release of your new product.|

It’s going to the change the world and everyone is going to love it.

You’re thrilled and you want people feel the same.

So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there.

6 ways to generate buzz for a product release

130+ of the Best Hashtags for Authors on Instagram

June 6, 2017 9:23 am / 5 Comments on 130+ of the Best Hashtags for Authors on Instagram

Authors need to know more than what kind of content to share on Instagram.|

When used correctly, hashtags can help authors connect with new readers and grow a massive audience on Instagram. Hashtags are how people find posts about specific topics they are interested in. That makes hashtags a fantastic way for you to connect with readers you might not have discovered otherwise.

More often than not, when I see authors struggling with Instagram, they are not using hashtags correctly – or at all.

Use Hashtags to Connect Directly With New Readers

Cheap MP3 players and audiobooks could be a good promotional tool #h2e

June 5, 2017 1:03 pm / 1 Comment on Cheap MP3 players and audiobooks could be a good promotional tool #h2e

The new Guardians of the Galaxy movie is opening soon, and I’m looking forward to it.|

And the merchandising people are, too. As big a deal was made out of the first movie’s feel-good seventies-and-eighties-music mixtape/soundtrack, it’s not at all surprising that the soundtrack for the second movie was also a big thing well before the next movie hit the theater. But it is a little surprising, not to mention amusing, how cheap disposable MP3 player technology is suddenly playing into this.There’s nothing mysterious or magical about MP3 players. In fact, thanks to dedicated systems on a chip built just for that purpose, they’re probably one of the cheapest gadgets it’s possible to make these days. And that might be what possessed Doritos to put one in a bag of corn chips. (So, the Guardians of the Galaxy Vol. 2 soundtrack really is “all that and a bag of chips”!)

That’s right, for just $30 you too could have a bag of chips you could crunch through while listening to songs by Fleetwood Mac, Cheap Trick, and Sam Cooke on a cheap circuit board MP3 player with a rechargeable cell phone battery, 256 MB SD card, and USB plug. (Well, you could have it for about a day until they sold out, anyway. Given that it was effectively a collector’s edition publicity stunt, don’t expect them to be in stock ever again. But they’re going for big bucks on eBay!)

Something a bit less disposable is this cheap plastic replica of a Walkman which also has an MP3 player built in. Apparently it only has room for one song, though. Which makes its $25 cost most places…not all that cheap, really. You’d be better off getting one of these 19 cent mp3 players, a $3.25 256 MB SD card, and the $9.38 soundtrack CD from Amazon (which comes with instantly downloadable MP3s for free), even when you throw in $6 or so of shipping costs for the cheaper items.

How To Ebook