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Yearly Archives: 2017

9 Ways to Boost Visitor Engagement on Your Website #OLBlog #h2e

August 2, 2017 9:12 am / 1 Comment on 9 Ways to Boost Visitor Engagement on Your Website #OLBlog #h2e

Jacqueline Liyana

Regardless of your niche or target market, there is absolutely no shortage of competition on the web. No matter how you look at it, you’re locked in a fierce battle for the attention of website visitors. And therein lies the challenge. Not only is there a staggering amount of competition, but people’s attention spans have dwindled to the point where we can measure them in mere seconds.

Here is the problem this creates: Your website was built with a purpose in mind.
That might be attracting new clients, selling a product, promoting a service or maybe it’s a news site that relies on visitors and ad impressions. The point here is that when a new visitor lands on your site, there is something you’d like them to do.

If they leave your site without taking your desired action, you’ve wasted your opportunity. That’s why simply focusing on traffic numbers is such a waste of time.

What really matters is how engaged your visitors are with your website. Are they sticking around long enough to take your desired action? Most of the time, the answer is no, they’re not.

In this post, we’re going to focus on some different ideas that might help you boost visitor engagement on your website. The longer someone is on your site, the more likely they are to take the desired action and convert against your goals.

3 Steps to Crafting Your Public Persona For An Author Speaking Engagement #h2e

August 1, 2017 9:10 am / 4 Comments on 3 Steps to Crafting Your Public Persona For An Author Speaking Engagement #h2e

Planning a speaking engagement or book signing? Before you get behind the podium, review these three important steps. Dana Kaye tells you how to make a great impression for yourself and your book.

Which platform is best for an author who is unsure where to start? @BadRedheadMedia

July 31, 2017 6:46 am / 2 Comments on Which platform is best for an author who is unsure where to start? @BadRedheadMedia

If you are an author, you should be blogging. Plain and simple. Why? Blogging increases visibility, creates connections with readers, builds relationships on of social media, boosts SEO, and helps to promote your book(s) without having to resort to “Buy my book” spam.

During our most recent #BookMarketingChat on Twitter (join us any Wednesday, 6pm pst/9pm est), we invited Barb Drozdowich to join a discussion on blogging basics. Our own BadRedhead Media (Rachel Thompson) jumped in with some tips as well!

Here are a few helpful tips to get you started:

http://badredheadmedia.com/2017/01/29/do-you-need-to-blog-what-authors-need-to-know-now/

Video: What Happened to My Kindle Book Reviews? Why Amazon @ Kindlepreneur #h2e

July 30, 2017 8:01 pm / Leave a comment

7 Things to Consider Before Starting a Blog via João Lello

July 29, 2017 8:52 am / 1 Comment on 7 Things to Consider Before Starting a Blog via João Lello

7 Things to Consider Before Starting a Blog

So, you’ve decided to channel your creative and thoughtful mind into starting a blog. Congratulations! Making that commitment is the most important step in setting your blogging dreams in motion. It’s now time to start your blogging adventure!

But, Where do You Begin?

Diving into something new (especially if you’re not quite sure how to start) can be daunting and intimidating. Rest assured, we are here to help you with your journey. Before you begin, we want to take you through our unique guide that is geared towards helping you make the best of your blog.

I think it’s safe to say, as bloggers, we all want the same basic outcomes. They are to:

Have fun!
Have our voices heard.
Become a part of a community.
Help others and possibly our-self’s as well (financially, that is).
Learn new things in our area of interest, as well as pick up some new skills.
See an opportunity or dream come to life.

Although anyone can start their own blog and all these objectives are within your grasp, you need to keep in mind, it takes time, dedication and the willingness to learn new things in order for your blog to be a success!

Don’t Worry, it’s Still Going to be Fun!

Anthologies: Joining With Others In Marketing To The Masses #DigitalBookWorld #h2e

July 28, 2017 5:59 am / Leave a comment

A lot of people that ask me how I got started marketing my books. There are so many options out there for marketing your books, and as you probably know, some are effective, and some… not so much. I’ll tell you about the number one way I marketed my books early on when I didn’t have a list or a fan base.

How To Have a Top Book on Goodreads via Author Marketing Experts #h2e

July 27, 2017 5:38 am / 2 Comments on How To Have a Top Book on Goodreads via Author Marketing Experts #h2e

Goodreads has become a front-and-center social network for authors.

First with their Amazon relationship (Amazon purchased Goodreads in 2013), and now they’re topping out at over 50 million users.

Though many authors and publishers vowed to close their Goodreads accounts after the merger, Goodreads is still going strong and maintaining its independence.

Goodreads CEO Otis Chandler cites three primary factors behind this acceleration: “a critical mass of book reviews,” “explosive” mobile growth, and international expansion.

If you’re not on Goodreads or if you haven’t touched your account in a while, you should consider all the benefits this site offers. I go into more in-depth strategies in my upcoming, updated, edition of How To Sell Books By The Truckload so keep an eye out for the release in August!

In the meantime I want to ensure you know about Goodreads awesome list and ranking feature: Listopia.’

.@IndiesUnlimited New Book Formatting Resource Page #h2e

July 26, 2017 12:20 pm / Leave a comment

Indies Unlimited New Book Formatting Resource Page

by Administrators

Here at Indies Unlimited, we are always striving to bring our readers more resources to help them on their writing, publishing, and marketing journeys. Our goal is to help authors do everything themselves (except for editing!) so they can put out professional books at as low a cost as possible. Today we hand the floor over to Caleb Clayton of Caleb’s Formatting Service who took the time to produce an excellent Book Formatting Resource page for us. The resource page will be located in our drop-down menu – but today you can read it below. – The Admin.

Yes, you can format your eBook and paperback in Word.

Sell More Books with a Kickass @Amazon Book Page #AuthorMarketingExperts #h2e

July 25, 2017 5:32 am / 1 Comment on Sell More Books with a Kickass @Amazon Book Page #AuthorMarketingExperts #h2e

People often ask me what Amazon Optimization entails and I tell them that when I do it for an author, I look at things like their keywords, their categories but also, I look at the real estate that Amazon has given each book because in 90% of the optimizations I do, their Amazon book page isn’t being used to its full extent.

Optimizing your Amazon book page isn’t just about the things you can’t see, like keywords – but also about the things you can see. A book description, and beefing it up, is an obvious fix but what about promoting your other books? Or a giveaway you’re doing? Or promoting your social media? All of these things are possible and all of them are within the guidelines of Amazon’s Terms of Service. So let’s take a look at what some creative authors are doing with their book page and discuss how you might incorporate some of these ideas into your own Amazon real estate!

The Simple Facebook Posting Strategy That Helped us 3x Our Reach & Engagement @buffer

July 24, 2017 3:15 pm / Leave a comment

Written by Brian Peters

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes:

1 million links are shared
4.86 million photos are uploaded
763,888 status updates are sent out

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Here are some of the headline stats:

Reach has more than tripled from 44,000 to 150,000+ people per week on Facebook
Average daily engagements with our Facebook content has risen from ~500 to more than 1,000
More and more of our posts are reaching between 5,000-20,000 people (before we made the change, many of our posts were reaching less than 2,000 people)

I’m super excited to share the data behind this growth with you and take you behind the scenes of our latest Facebook posting strategy.

Let’s dive in!

read more https://blog.bufferapp.com/facebook-posting-strategy?

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