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Monthly Archives: August 2017

A Step-By-Step Indie Authors Guide for Attracting Media Attention


Hire a publicist.

The end.

Okay, so we’re just kidding.

Have you seen how much those guys charge, though? Tonight’s dinner might just be the last time you eat for a while.

On a more serious note, good publicists are worth their weight in gold. They have the connections to get you top-tier media attention from major newspapers, news websites, magazines, bloggers, TV producers, podcast hosts, and more. They know how to reach the right people, and they know how to pitch. While many will offer á la carte services that are a little less eye-popping in terms of pricing, others will require a monthly retainer. If you have that kind of money to invest, definitely go ahead and do it. Just be sure to do your due diligence and hire a publicist who is a right fit for you and your book. As in any professional occupation, there are good ones and bad ones.

However, if you’re like most indie authors who can’t afford the razzle-dazzle of today’s publicity masterminds, there is an option for you. It’s called DIYing your own publicity campaign, and it’s not as scary as it sounds.

Like most of what you do in book launch planning and execution, you must start several months before your launch date. Depending on the media outlets you target, you’ll find that programming and written content pieces aren’t always last minute efforts. While there might be opportunities for breaking news coverage, there’s generally a ton of content planning involved—which is why you want to reach out and grab a slot for an interview as early as possible.

Now let’s get down to the finer details of constructing and implementing an attention-worthy campaign.


50 Kickass Resources for Indie Authors #h2e

So the main difference between being an indie author versus working with a publisher is personal accountability. Though most authors come to the shocking realization that being traditionally published means MUCH less than they thought…but that’s a topic for another blog.

Back to accountability. If you’re an indie author you are solely responsible for the success of your work. That’s a big task, but it’s not impossible. And the key to making your book promotion efforts manageable is having the right resources in your arsenal. The right resources, in turn, will help you develop a plan of action.

This list I’ve compiled is in no particular order, and if there’s a resource you use religiously that we’ve left off please, please share it and give them some love – that’s what this is all about. I’m not doing this to kiss any rings; I’m doing this to help you become a better author.

I encourage you to work through this list, check them all out, and bookmark the ones that you vibe with, or the ones that meet your needs right now. And please bookmark this list as well, because as you grow, your book marketing needs will grow, and you’ll likely want to revisit a lot of these fab individuals and groups!

Are you an indie author? Here are 50 Kickass Resources you’ll want to check out!! 

How To Get Book Reviews As An Unknown Author #h23

A few months ago, I started a new pen-name and have kept it secret in order to avoid ‘pollution’ of the also-boughts. But it has been SO hard because I have basically started from scratch – with no email list, no street team, no reviews, no platform, no social media. 

bookreviewsThe pen-name is slowly gathering steam, but it reminds me how hard it is starting out and getting those first reviews can be one of the hardest things. 

In today’s article, Jason B. Ladd, author ofBook Review Banzai gives some tips on getting reviews as an unknown author. 

As an unknown author, getting Amazon reviews for your book is crucial to unlocking its full potential. But it’s not as easy as it sounds.

Make Publishing Fun: Book Marketing Advice from @JohnKremer #h2e


download (size: 57 MB )

Earlier this year, I was interviewed by Kathryn Guylay for her Make Publishing Fun Summit. Listen in as I talk about marketing your books and selling lots more copies of your books.

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Affiliate Marketing SEO: How To Drive Traffic With Search Engine Marketing #OLBlog

When it comes to affiliate marketing, search engines are the most important tool to increase website traffic. You can lead more sales by driving massive organic traffic by practicing SEO. People who come from Google, Bing, Yahoo, Ask, AOL, are more likely to shop things. Personal blog owners, small business to big companies needs to optimize their site to get a great result in digital marketing.

Keeping a good level of traffic on your web page is key to success with affiliate programs and is also one of the hardest parts to run. Here are some tips and ideas you should consider to achieve success in affiliate marketing.

Optimize your website for search engines

If you want to make money with affiliate marketing, you should optimize your blog or website for search engines. SEO is the most cost-effective ways to bring traffic to your website. Most of the search engine use automatic programs, called “crawlers” to create an index that is used to determine which sites are most relevant depending on the search term (a search term is a keyword that searched by a user).
Web crawlers regularly visit websites, read the content of the page, and follow the links to other pages. Search engines keep historical data of search terms including locations for later use.

Marketing a Book on Any Budget, Part I: On the Cheap #h2e

This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200.

Book marketing can be a challenging—and very expensive—task for most indie authors. After spending months working on a novel or work of nonfiction, for no pay or advance, many authors find they have little money for buying up targeted ads, hiring a publicist, or giving author websites all the bells and whistles. So what are cash-strapped authors’ options for book marketing on the cheap?

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How to Find Your First 10,000 Readers via @jfbooks The Book Designer #h2e

Editor’s note: This post first appeared in a slightly different form here in January, 2016. However, its lessons are still as valid as they were last year, and Nick has recently opened enrollment for his groundbreaking course, so I thought it was worth repeating for authors today.

One of the reasons it’s so exciting to see new people coming into the indie publishing field is that they are constantly re-imagining the processes and strategies we’ve been using in new and useful ways.

Nick Stephenson is one of the most exciting authors to “crack the code” on how to build your readership, often quite quickly. There’s simply nothing that will help you reach your publishing goals better than a robust author platform, and that requires people—lots of them.

Nick’s system is so solid, and has worked wonders for so many authors, I’ve partnered with him to bring his course to my readers. He has opened enrollment for the course and accompanied it with some bonus materials that will be very helpful to you going forward.

I invite you to find out more about this opportunity while it’s available: Find Your First 10,000 Readers.

I asked Nick to tell us a bit about how he put his system together, and here’s his report.

By Nick Stephenson

A few years ago I launched my first book. A novel.

I had been holding onto the book for a while. I had decided it wasn’t good enough. Then I decided it was.

Then I re-wrote it.

I uploaded everything to Amazon’s KDP dashboard and sat back, mouse hovering over the “publish” button.

I waited 48 hours to click it.

During that 48 hours, I decided I didn’t want to find out what it felt like to have a failed book. A book I had spent close to a year writing, re-writing, and obsessing over.

Then I decided I didn’t want to find out what it felt like to have a successful book, either. I wasn’t used to people paying attention.

At the 47th hour, I realized I had found myself at a roadblock. I was scared of failure, but I was also scared of success.

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Please Do Not Support My Patreon @WriterUnboxed #h2e

Note: Before I post this, OMG! I was laughing hilariously by the end of the article and I just wish I could’ve mustered up $1000 a month for this guys Patreon.


Please Do Not Support My Patreon

Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody.

Have you heard of Patreon? It’s a company that empowers crowd-sourced patronage of the arts, including but not limited to authors. By pledging monthly support at one of various patronage tiers, each with its own level of perks and rewards, you’re able to support your favorite writers directly. I have recently started my own, and it is my fondest wish that your patronage does not include me.

You may know me as famous author Bill Ferris. But I am also a single dad with a full-time job and not very much time to write. By supporting my Patreon, you’re just one more person for whom I must drop what I’m doing and cobble together your monthly rewards, which are terrible. Worse, this busywork distracts me from my main writing projects, to say nothing of spending time with my family or doing my mentally taxing day job.

However, it has come to my attention that you don’t like me, or are at the very least indifferent to my suffering. You are willing to prey upon my greed and bottomless need for praise and validation in exchange for a few lousy entertainments once per month, to diminishing returns. So be it. Behold, the instruments of my destruction. Do your worst, patrons.

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Watch “My Book Isn’t Selling#tagtribes #perigirls #perisistersinchrist#blackbizscope #promotion @sormag” on #h2e

How to Choose and Set Up a Pen Name via @janefriedman #h2e

choosing a pen name

Photo credit: Thomas Rousing Photography via Visual Hunt / CC BY

Today’s guest post is by attorney Helen Sedwick (@HelenSedwick) and is adapted from her newest edition of Self-Publisher’s Legal Handbook.

Choosing a pseudonym can be as daunting as naming a character, especially since the character is you. The simplest pen name would be a variation of your own name, such as a middle name, nickname, or initials. Many authors change only their last name so they don’t have to remember what first name to use at conferences. Once you decide on a list of possibilities, do the following.

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