Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook maintains the broadest awareness among respondents (93%), awareness of Snapchat has grown quickly from last year (71%, from 60%), and now takes the top spot in reach among respondents aged 12-24.

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Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram http://marketingcharts.com/?p=66647 via @marketingcharts