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How to Set Up a Facebook Author Page for Beginners | #Repost via @IndiesUnlimited

New post on Indies Unlimited

How to Set Up a Facebook Author Page for Beginners

by Big Al

facebook logoA while back, I wrote an article here on IU which laid out the basics of Twitter. This post does the same for Facebook with an emphasis on what an author would need to setup an “author page” for their marketing and promotional efforts.

I’m going to assume you’re able to find your way to Facebook (www.facebook.com) and sign up for an account. As I did with Twitter, my contrarian nature means I didn’t do any of the things Facebook wanted me to when setting up the demonstration account I’ll be showing here. Really you should consider doing all of what they suggest. If you didn’t, you’ll get a page that is almost a blank slate with the top looking a lot like this. Read more of this post

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[@IndiesUnlimited] Mailing Lists and Advanced Readers and Bookfunnel, Oh My! #repost

Mailing Lists and Advanced Readers and Bookfunnel, Oh My!

by Shawn Inmon

author email list building tipsIn my years as an Indie publisher, there have been a number of schools of thought as to what it took to be successful. In the salad days of 2012, the advice was, “Do a free run, then sit down and wait for the Brinks truck to back up with your money.” Those were good days, almost certainly too good to last. Since then, the advice has ranged from “write in a series and make the first book free” to “drive sales through Facebook ads,” to “use keywords and sharpened metadata to drive traffic.” Through it all, though, one thing has been constant: you need a mailing list.

The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms. The problem with algorithms is, they change. What might be golden today can turn to lead tomorrow. A mailing list is yours forever, though, or at least until someone unsubscribes.

The key frustration I hear from most writers, though, is that it is awfully difficult to build a list into any kind of size that will deliver results. I feel your pain. Let’s look at the various ways to build a mailing list. Read more of this post

How to Start Creating Facebook Instant Articles for Your Blog: #Facebook & @WordPressDotCom Team Up via @buffer

Facebook is preparing to roll out Instant Articles to publishers —of any size, anywhere in the world—next month by the start of their F8 conference, on April 12 and 13.

Read more at: https://blog.bufferapp.com/facebook-instant-articles-wordpress-plugin

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