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Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.
It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.
It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here.
The idea is to get your content seen by as many people as possible who have an interest in your information.
There are lots of ways to do this with some of my favorite being…
It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any…