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Tag Archives: Blogging
If you are an author, you should be blogging. Plain and simple. Why? Blogging increases visibility, creates connections with readers, builds relationships on of social media, boosts SEO, and helps to promote your book(s) without having to resort to “Buy my book” spam.
During our most recent #BookMarketingChat on Twitter (join us any Wednesday, 6pm pst/9pm est), we invited Barb Drozdowich to join a discussion on blogging basics. Our own BadRedhead Media (Rachel Thompson) jumped in with some tips as well!
Here are a few helpful tips to get you started:
What is good onpage SEO? It is not enough to just send out RSS or use back-links. As a blogger these days, it is important to figure our how to use on-page SEO the right way.
Practice Good OnPage SEO
What is SEO?
SEO stands for search engine optimization and according to wikipedia it is ” the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Today we want to share with you the process I use for on-page CEO for my site. I use the Yoast Plug in to help me with my On-Page SEO because it sets it out nicely and it is quite easy to follow.
The first thing to look at is your title. Your keyword should appear in your title as well as your URL. If you change your title at any point, don’t forget to also change the URL if necessary. In the case below my keyword is OnPage SEO.
Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.
It takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.
It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Full article click here.
The idea is to get your content seen by as many people as possible who have an interest in your information.
There are lots of ways to do this with some of my favorite being…
It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any…
Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]
Practical advice for authors who are looking to market their books
Got a tip? KontactMe
Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE
RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers
Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.
see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post
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