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If you are an author, you should be blogging. Plain and simple. Why? Blogging increases visibility, creates connections with readers, builds relationships on of social media, boosts SEO, and helps to promote your book(s) without having to resort to “Buy my book” spam.
During our most recent #BookMarketingChat on Twitter (join us any Wednesday, 6pm pst/9pm est), we invited Barb Drozdowich to join a discussion on blogging basics. Our own BadRedhead Media (Rachel Thompson) jumped in with some tips as well!
Here are a few helpful tips to get you started:
It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any…
So, what is Instafreebie?
Instafreebie (here) is a site that gives e-books away free to anyone who wants them. That sounds nice for readers, but not great for authors . . . except that the giveaway comes with a sweet little wrinkle.
Because, in order to collect their free ebook, readers have to give the author their email address.
Here, for example, is what an Instafreebie giveaway page looks like. There’s a book cover. A “come and get it” headline. And a really easy sign-up form.
So actually, Instafreebie isn’t really a way of giving away books – it’s a way to give away books in exchange for an email address.
And since presumably no one downloads a British-set crime novel (like my one above) unless they are actually interested in reading British-set crime novels, the email addresses that you can hope to collect are from the exact reader group you are seeking to target.
Expert tip: When you set up your giveaway page, you’ll be asked whether you want to force readers to sign up to your email list, or whether you’re OK making it optional. You’ll get more readers overall if you make it optional – but you’ll get fewer email addresses. So you DO want to require people to give you that email address. It’s what you’re here to do.
read more http://www.writersworkshop.co.uk/blog/how-does-instafreebie-work/
Bookworks has a great tutorialcovering all aspects of using Calibre to create EPUB and MOBI e-books out of properly-formatted Word documents. It’s a bit much to summarize here, but it really is quite thorough. It begins with the process of importing your book, adding metadata and cover, converting the book, and saving and sending.
READ MORE https://teleread.org/2016/06/29/creating-your-own-e-books-can-be-remarkably-simple/?utm_content=buffered945&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
With author, Chicki Brown permission, I’m posting this fantastic post she did about her getting her book sales for her new release when she had absolutely NO Money. This post was originally done after her 4th book release in a series in October 2015, but the points she make is still significant for others to learn from.
I’m always for the FREE99 and in this post, this author proved you can do!
Subsequent to my last post, several of you have asked about what I did to promote my books with this release. I can’t say for sure that it was because of these things, but I’m happy to share.
Since my brother’s funeral cleaned out my bank account, I couldn’t do any paid advertising, but in a way I’m glad I was broke, because I learned a good lesson. Usually I’ll buy an ad with e-Reader News Today, Choosy Bookworm or one of the other book sites, and this time I couldn’t.
1. Since I’M LOSING YOU was #4 in the series, I put Book #1 on sale for 99 cents for a month, because a lot of readers won’t buy a series. This way it was an incentive to get new readers.
2. I decided to go hard on free promotion, but I didn’t just want to use the book cover in every promo. I created 13 promos in PowerPoint (some shown below) using excerpts from the book, and a picture with one of the character role models (model Victor Ross and singer Chante’ Moore). Before release I used them as “Coming Soon” promos then when the book released, I changed the wording and added the buy links.
3. I did a mass promotion using a PowerPoint promo I did with the series book covers (pic below) to every official book club that I’ve liked on Facebook over the past couple of years, and there were a lot!
“Hello, ladies. I would like to introduce your book club to my current romance/women’s fiction series. (IF IT WAS A GENERAL BOOK CLUB, I CHANGED “LADIES” TO “FOLKS”). The books have received fabulous reviews on Amazon and USAToday. In celebration of the release of Book Four, I am offering Book One, A WOMAN’S WORTH, for just 99 cents until October 10th. All books are available in electronic format on Kindle, Nook, and Kobo. They are also in paperback on CreateSpace.com.
If you have any questions, please inbox me, and I’ll be happy to answer them for you.
Book 1 – http://amzn.to/12PktK4 & http://bit.ly/1nHovQv
Book 2 – http://amzn.to/Snj9wb & http://bit.ly/1uolYhZ
Book 3 – http://amzn.to/1D2ILja & http://bit.ly/1xuM93b
Book 4 – http://amzn.to/1KMoCXi & http://bit.ly/1USTKcl
In paperback at www.createspace.com”
4. The PowerPoint promos were easy to post to my Google+ reader groups, on Twitter and Pinterest.
5. So I wouldn’t be posting the same thing everywhere, I alternated the PowerPoint promos and didn’t post to the same page/group more than twice a week.
6. I organized a blog tour with authors I know personally, so I had a stop every other day for a month following the release date and gave away a copy of the book at each stop.
7. When I posted to Twitter (scheduled 2-3 tweets a day), I always added a picture, because it gets more attention, and I used a few of the following hashtags:
@GirlHaveYouRead @MochaGirlsRead @WOCInRomance @afamebooks @blackwomenlove2 @BlackPeopleRead @romanticpicks @ROMANCEONLY @ReadingRomance @RomanceinColor @storiesoromance @allromance @JUSTConRom @RmTwts @eBook_Romance @KindleLuv @SensuousPromos @SteamyRomanceBk @Romance_Authors @RomanceJunkies @K_RomanceReview #IndieBooksBeSeen @indtwt @IHB6 @IndBk @VoiceOfIndie @IndieBookTweet @ReadIndies
8. On Facebook I posted promos to all my reader/book groups and also announced the two blog posts I wrote about the book.
9. What I noticed about my sales numbers (photo below) is that Book 4 is leading, Book 1 (on sale) is second and Books 2 and 3 are running about even. There are also sales on some of my other backlist titles.
10. Another tip: I create one Word document in which I type the text for all my FB, Twitter, etc. promos. That way, all I have to do is copy and paste. I keep the document updated until the first of the next year, then I start a new one.
When I say I went hard, I wasn’t kidding, but I guess it worked, and it didn’t cost me a cent!
If you have any particular questions, inbox me, and I’ll answer them tomorrow. I’m beat, and now that we ate Popeye’s, I got the ‘itis. grin emoticon Have a great night, ladies!
About this author:
Atlanta, Georgia Indie author of contemporary romance, women’s fiction & faith-based fiction. I love God, my family & friends. Living the 2nd act of life doing what I want.
Follow Chicki Brown :
Thursday Tips: Blog Tour, Research Target Markets, Inspire someone… w/links #HowToEbook #writing #marketing [Video]
Practical advice for authors who are looking to market their books
Got a tip? KontactMe
Media: Have you ever done a blog tour? Check out the top 7 blog tour sites and see how they do for you? CLICK HERE
RESEARCH: How are Readers finding you? Look in your google analytic Find out how people are looking you up. If you have stats on your website, find out words or searches that led your readers to you and capitalize on using those words in your following month to draw those viewers again or getting new readers
Inspiration: Find a writers blog that’s just getting out there and see what it’s taking for them to understand the journey. Comment on their posts with tips of what you’ve learned.
see comments about book fairs (thank author, Rhonda McKnight) and check out the youtube video for this post
Love these tips? Buy this author a coffee… CLICK HERE
Like these tips? Click the thumbs up below and then share with others. Don’t be stingy!
Want more tips? Subscribe now to this author’s website. CLICK HERE.
Click here for the next 24hours to catch the replay on periscope http://periscope.tv/sylviahubbard1
If you want to follow along download the powerpoint presentation by clicking below or go to:
You’ll get five pages of resources sheets with your download. Thank you for supporting this author’s literary endeavors.
Blogging 101 for Authors w/Resource Sheets
A beginner’s guide for Authors to learn how to blog. Grab the video from our YouTube channel and then follow along with the powerpoint. Also includes 5 pages for resources sheets with links.
Price: 7.97 USD
Got questions now? After you’ve listened to the presentation or just something general, please add in the comments. If you were watching the presentation or were apart of the live feed, please leave your blog so we can check it out.
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