How To Ebook

Home » 2019 » May (Page 2)

Monthly Archives: May 2019

Personal Branding for Authors: What It Is And Why It’s Essential

Personal Branding for Authors_ What It Is and Why It's Essential _

Personal Branding for Authors: A Simple Definition

Personal branding can be a vague term…

It isn’t just a website, a font choice or a clever tagline. It’s a blend of your skills, talents, values, interests, and beliefs reflected through your writing, online presence, and offline interactions.

For authors, it’s often a mix of professional and personal branding which includes what you do, why you do it and who you do it for.

It’s also an indicator of your value to your readers, industry professionals, influencers or other key players in your topic area or genre.

What Makes You Different?]

read more

An Author’s Guide to Narrating Your Audiobook

An author’s guide to narrating your audiobook. If it’s fiction, it’s a bad idea. Of course, there are rare exceptions. Would it be right for your audiobooks? Audio professional Gordon Rothman shares his expert advice.


read more

How to Buy Your Way to a Larger Author Platform and Bigger Book Sales

How to Buy Your Way to a Larger Author Platform and Bigger Book SalesWhether you’re just getting started as an author-influencer or you’ve been at it for a while, if you have a budget to spend, there are many ways you can invest in building your audience. While many authors spend years working hard at building their platforms, even a small investment can go a long way in growing your platform and generating book sales.

And if you’re not rolling in dough, you’re not alone! Review this list and carefully choose where to best spend your ad dollars.

Following are some of the many ways to build your platform and sell more books by investing in your author business.

read more

How to Write and Submit Articles to Business Publications

“I have written some articles and am having no luck getting them into national publications. Any ideas?”

Yes. Stop submitting articles to national publications. That is, unless you already have a relationship with someone who works at the newspaper or magazine or you know these four things:

  1. Whether they want an article on your topic.
  2. How many words to write.
  3. The deadline.
  4. If they want you to provide a photo or graphic to accompany the article.

I suspect the writer of the question above has written articles and emailed them en masse to various publications. No wonder her efforts have failed. The one-size-fits-all, cookie-cutter approach seldom works. But if you’re willing to do a little research and give the media exactly what they want, article writing can pay huge dividends.

Ask yourself these questions, even before writing.

read more

As the Author World Turns on Amazon Book Review Policies

By Judith Briles

Amazon: Love it … or hate it … but, you gotta deal with it.

“Why are my reviews being removed?” is an ongoing question that authors ask. There isn’t a live program that I do that it doesn’t surface.

Scratching our heads, few of us can figure out what makes the Amazon robots push the yank button, while others stay.

Book reviews, and lots of them, can make or break the success of a book. When it comes to Amazon and its policies—what we do know, at least in March, is that:

read more

Press, Page, Media, and Pub – Did You Know You Have More Website Domain Options Than Just DotCom?

The usual advice on the topic of authors choosing website names is that authors should go with something simple and professional. The standard professional template the website for an individual is first name last name author DotCom, but I think it’s boring.

Back in 2017 I wrote a post suggesting several different approaches to naming a website where I proposed names ranging from the topical to the whimsical, with a detour through the absurd. I still think everything I wrote in that post is valid, but lately I have come to realize that I overlooked an important detail at the time.

I was chatting with Joanna Penn of The Creative Penn at the Bookbaby conference last November when she pointed out that we had all overlooked the many alternatives to ending our sites in DotCom.

read more