July « 2017 « How To Ebook

Watch “How to sell books without using#Amazon.#ecommerce #bookselling” on YouTube

July 6, 2017 4:31 am / 1 Comment on Watch “How to sell books without using#Amazon.#ecommerce #bookselling” on YouTube

4 Tips to Successfully Turn Your Email List Into Cold Hard Cash #h2e

July 5, 2017 4:51 pm / Leave a comment

It’s not a new phenomenon to use email marketing to increase web traffic, customers, and revenue.

But even if you have a decent-sized email list, how do you make it work for you?

If you’re looking to maximize your email marketing strategy this year, there are numerous ways to turn your email list into cold hard cash.

Now that you have a following of people that are ready and willing to hear from you, the key is to focus on building relationships, nurturing your list, and providing value through the content that you share.

When you combine this with today’s best marketing tools, you position your company to experience the fruits of a fully engaged email list.

These are 4 ways you can turn your email list into cold hard cash – and it’s simpler than you think.

Cold hard cash tip #1: Invest in growing your email list

The Help-Hub-Hero Approach to Video Content Strategy #h2e

July 4, 2017 4:42 pm / Leave a comment

Today’s digitally savvy new media consumers are voracious consumers of content.

But this voracity has evolved over the years to become more refined and discerning in appetite.

Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand messaging grow thin.

Trying to keep pace with this demand for content means marketers can easily fall into the trap of taking a scattergun approach to maintaining their YouTube presence, firing off random status updates or uploading videos in a bid to appear ‘always on’ and ‘always available.’

Sadly, bombarding prospects with shallow sales pitches rarely pays dividends, and the customers already following your brand expect value-adding content in return for their loyalty.

If you’re willing to go to the effort of creating it in the first place, it makes sense to take a more considered approach when the time comes to release it into the wild.

Activating your video marketing content requires just as much thought as it does creation, and a useful starting point for your planning is the Help Hub Hero model of content planning and market activation.

What is Help Hub Hero?

The Elusive Value of PR as a Book Marketing Tactic #h2e

July 3, 2017 3:36 pm / 1 Comment on The Elusive Value of PR as a Book Marketing Tactic #h2e

by EMILY WENSTROM

When I am not being an author, my full-time job is in public relations.

As one might imagine, the value of, say, being quoted in a magazine feature article, is harder to measure than most other marketing efforts. It’s pretty rare to see a direct jump in sales as a result of such a placement.

More often than not, these mentions are cumulative:

A reader sees you over here in a magazine.

Then later they see you over there in a newspaper.

Later, her friend mentions your book as one of many on a list of new releases.

And in this way, a person gradually develops a familiarity with you without being able to point to a specific touchpoint for it.

Because of this, I sometimes find myself in the position of having to explain to clients why what I do for them matters.

The same is true for authors — including this one, despite all I know about the industry.

10 TOOLS THAT HELP ME SELL MORE BOOKS via @KseniaAnske #h2e

July 2, 2017 8:50 am / 1 Comment on 10 TOOLS THAT HELP ME SELL MORE BOOKS via @KseniaAnske #h2e

As you have probably noticed, I have switched my blog commenting system from native Squarespace to Disqus. And you have also probably noticed that if you hang out on my site for a while, a popup will tell you not to kill me for a popup but instead to subscribe to my fabulous newsletter. This is all part of what I told you I’d do: focus on selling my books. You see, this May 15th it’s been 5 years since I started writing full-time, and though I soared at first (there was lots of interest in my first trilogy, even from agents), I then painfully crashed into the gulch of despair of not-making-money-as-an-author. For a while I waited for something miraculous to happen, as in, somehow magically Rosehead would get on all bestsellers lists and I wouldn’t have to do squat. Well, no miracle happened, and eventually I had to collect myself back together, bone by bone, and climb out (the perfect crisis of the Hero’s Journey, by the way). And now I’m on my way back up. I’m not up yet, but I’m getting there. Because my plan is to:

GET MY SHIT TOGETHER AND START MAKING A LIVING FROM SELLING BOOKS.

To do this I have dusted off my rusty start-up brains, and lo and behold, even though I’ve been only flexing my marketing and selling muscles for two weeks, my numbers are climbing! In the last 4 days, since I put up a popup, I got 14 new subscribers to my newsletter at 12% conversion rate, which is at the top bracket of the industry standard (2-12%). Well then. Let’s see what happens when I get my entire system running. And that is:

7 Simple Low-Cost SEO Tips to Boost Your Business Blog via @jeffbullas #h2e

July 1, 2017 3:13 pm / 1 Comment on 7 Simple Low-Cost SEO Tips to Boost Your Business Blog via @jeffbullas #h2e

Sharon Conwell

It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there are few reasons not to keep a business blog.

A blog can drive traffic to your website by incorporating SEO-friendly keywords and skyrocket your search engine rankings. It also opens up a valuable channel of communication between you and your clients, builds trust, and generates new leads that translate into tangible business gains.

Even better, a blog can help you establish yourself as an expert within your field, and share your knowledge and experience in an engaging manner.

While creating content for a business blog undeniably requires considerable time and effort, there are a number of free or low-cost ways to optimize your site for search engines. Here are 10 effective and economical ways to become an SEO superhero.

How To Ebook

Monthly Archives: July 2017