“I just want to write – -and not worry about marketing my books.”
“I have no interest in being on Twitter, but my book deserves attention.”
“I don’t enjoy public speaking. My books speak for themselves.”
“I wish the media discovered my book. It’s great.”
These are things authors have said. They love to write and are good at it. But they either don’t understand book marketing, don’t feel capable even if they are, lack the time, actually fall short on the skills to promote, or have little interest in marketing. Excuses? Reasons? Doesn’t matter. Aut5hors need to make sure their books are promoted and marketed often and well. Either they do it or outsource it. There’s not room for sitting on the sidelines and being book promotional agnostic.
The best way to market something is to do it often, which means the more you think about, discuss, and take part in marketing, the better you will be at it. You cannot just turn it on and off – marketing is something you are always doing.