Networking is one of the most important things authors can do to advance their career, grow their brand, and sell more books. Many stink at it — or simply don’t invest as much time as they should. Regardless of whether you like to network (you have to do it), the key ways to network are many, including:
Building connections on social media: LinkedIn, Facebook, twitter, Instagram, etc.
Having visitors to your website sign up for something: free downloads, blog, newsletter, podcast, etc.
Schmoozing at in-person events and grabbing business cards
Asking your existing connections and relationships to introduce you to other people.
Have a networking mindset. Be where others are, whether online, by phone, or in person. Think always to introduce yourself – and ask people who they know and what they know. Keep notes. Never be afraid to ask for a favor or to tell people what you do, what you know or what you need.