Every successful author is both a creative and a business owner. Creative coach Margaret Olat shares tips for how to not lose sight of your creative side while working hard for your author brand.
With the meteoric rise of social media and digital marketing, artists and writers alike have been able to make bold predictions about business growth, study past successes and failures, understand consumer behavior, and market themselves accordingly.
Life became seemingly easier because everything we need to do to “make it” has been simplified and numbered in steps.
But somewhere along the way in modern marketing, we’ve have been conditioned to think about success only in terms of metrics and funnels. Instead of the warmth we’re used to feeling when interacting with our audience, this feeling has been replaced with uncertainty, insecurity, and anxiety. As a result of this, our creativity is stifled and what previously felt like joy now brings judgment.
This isn’t a post to crucify writers who use social media platforms or ads to drive revenue. Rather, this post serves to highlight the conundrum that has resulted from digital marketing and ways to redeem our craft.
To thrive as a creative in a society that’s always hustling, here are 5 important questions you need to answer while evaluating your marketing efforts.
- Am I resistant to sharing my message?
- Do I have an evergreen brand?
- If I’m doing the right things, why am I not seeing any results?
- How will I get better at my craft?
- What can I do to make an impact today?